---
title: "Trend — microwave rice - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/microwave-rice/trend"
last_updated: "2026-07-31T20:18:42.056Z"
locale: en
meta:
  description: "Niche score 58/100 · £379K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £379K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — microwave rice - Flapen"
---

# **microwave rice**

**Worth a look**

Shows searches that convert (19.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 22Conversion 100Competition 95Returns 100Price range 46Avg price 10Brand share 21Review moat 77Quality gap 38

**Conversion**

**Incredible****19.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Review moat**

**Great****450.2**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£379K**

£379K/yr · 518K searches

**Price range**

**Okay****£0.58–£27.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£3.68**

avg listing price — sweet spot $15–$100