---
title: "Microwave Popcorn — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/microwave-popcorn"
last_updated: "2026-07-31T19:21:52.996Z"
locale: en
meta:
description: "Niche score 45/100 · £88K/yr market · 95K searches/yr · £9.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £88K/yr market · 95K searches/yr · £9.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microwave Popcorn — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **microwave popcorn**
**Skip it**
Soft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 84Competition 29Returns 100Price range 29Avg price 33Brand share 27Review moat 44Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,096.43**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.96**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.75–£20.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£88K**
£88K/yr · 95K searches
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, microwave popcorn is a £88K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microwave popcorn market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£100K–£125K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**80**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Butterkist47% - SOL16% - Orville Redenbacher's11% - KIRKLAND8% - AQUA THOUGHTS7% - The Great British Confectionery Company4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -14.1% search growth over the last 90 days.
2K2KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/microwave-popcorn/trend)
## **Top microwave popcorn search terms**
- **microwave popcorn**69K/yr-11.8%8.7% conv. - **popcorn microwave**23K/yr-21.3%7.0% conv. - **butterkist microwave popcorn**3K/yr+7.6%9.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/microwave-popcorn/search-terms)
## **Top microwave popcorn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£26K40%£35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Butterkist Sweet and Salted Microwave Popcorn 3 x 60g**Butterkist**£1.75**4.6★1,916 rev](https://www.amazon.co.uk/dp/B07NHZNLVG) [2**ORVILLE REDENBACHERS Microwave Movie Theater Butter 39.49 oz**Orville Redenbacher's**£20.30**4.5★1,736 rev](https://www.amazon.co.uk/dp/B01IACTCEE) [3**Kirkland Signature Microwave Popcorn 44 Pack Box**KIRKLAND**£19.99**4.5★2,894 rev](https://www.amazon.co.uk/dp/B00HFEQ8QY) [4**SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home**SOL**£9.52**4.3★130 rev](https://www.amazon.co.uk/dp/B09RPCJKMF) [5**9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags**AQUA THOUGHTS**£8.30**4.3★11 rev](https://www.amazon.co.uk/dp/B0GK39D68Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grocer Planet - Italian Salted Microwave Popcorn Kernels (90g Pack of 9)**GROCER PLANET**£7.95**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYSWJ9WY) [**9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags**AQUA THOUGHTS**£8.30**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GK39D68Z) [**SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home**SOL**£9.52**130 rev4y ago](https://www.amazon.co.uk/dp/B09RPCJKMF) [**SOL 12pk x 85g Stop n Pop Microwave Popcorn Kernels Salted Popcorn Microwave Pop Corn Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home**SOL**£9.48**408 rev5y ago](https://www.amazon.co.uk/dp/B097BXD7Q3) [**SOL 12pk x 85g Stop n Pop Microwave Popcorn Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home**SOL**£9.42**468 rev5y ago](https://www.amazon.co.uk/dp/B097BTCYNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grocer Planet - Italian Salted Microwave Popcorn Kernels (90g Pack of 9)**GROCER PLANET**£7.95**2.0★**▲ 314%**](https://www.amazon.co.uk/dp/B0GYSWJ9WY) [**Butterkist SWEET Microwave Popcorn 3x60g Packs Case of 10 - Gluten free Source of Fibre Made from Wholegrains No Artificial Colours or Flavours Suitable for Vegetarians**Butterkist**£17.67**4.6★**▲ 192%**](https://www.amazon.co.uk/dp/B088C93TFY) [**9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags**AQUA THOUGHTS**£8.30**4.3★**▲ 72%**](https://www.amazon.co.uk/dp/B0GK39D68Z) [**ORVILLE REDENBACHERS Microwave Movie Theater Butter 39.49 oz**Orville Redenbacher's**£20.30**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B01IACTCEE) [**SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home**SOL**£9.52**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B09RPCJKMF)
**~~View all trending →~~**
## **What buyers say about microwave popcorn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**52%
*“Perfect popcorn”*
**Quality-Overall**10%
*“good quality popcorn”*
**Value For Money**8%
*“Great value”*
**Sweetness**5%
*“It's very nice to have sweet”*
**Gifting Purpose**4%
*“Was a nice gift”*
**Cooking Instructions**3%
*“Excellent product, cooks fully in 2 minutes,”*
**Locally Manufactured**2%
*“From the USA”*
**Advertised Vs Actual Product**2%
*“Does what it says on the box fantastic”*
**Flavor**2%
*“loved the butter flavour”*
**Nutritional Content**2%
*“Great quick snack”*
### **What buyers complain about **
**Taste-Overall**18%
*“Bad popcorn”*
**Burnt/Roasted/Overbaked**13%
*“It burns easily even when you follow instructions”*
**Flavor**11%
*“Wrong flavour received”*
**Oily/Greasy**11%
*“Greasy bag of popcorn went straight in the bin”*
**Cooking Instructions**7%
*“Cook less time”*
**Ease Of Use**7%
*“Unable to use”*
**Value For Money**7%
*“Not worth the price”*
**Salt Content**5%
*“Not a trace of butter way to much salt”*
**Size-Overall**4%
*“I do think the portions are small”*
**Instructions/User Manual/Troubleshooting**2%
*“It DOESN'T have any 800w instructions”*
## **Common questions**
- **Is microwave popcorn profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the microwave popcorn niche?**
- 9 brands and 80 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in microwave popcorn?**
- Top complaints mined from reviews: Taste-Overall, Burnt/Roasted/Overbaked, Flavor. The return rate is 0.1%.
- **When does demand for microwave popcorn peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the microwave popcorn niche?**
- Listings span £1.75–£20.30; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 2,096 reviews — the moat a new listing must climb.
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