---
title: "Products — mezcal - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mezcal/products"
last_updated: "2026-07-31T22:46:56.289Z"
locale: en
meta:
  description: "Niche score 56/100 · £208K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £208K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — mezcal - Flapen"
---

# **mezcal**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 25Conversion 55Competition 41Returns 97Price range 95Avg price 95Brand share 63Review moat 94Quality gap 38

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£32.35**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£15.48–£44.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****112.59**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£208K**

£208K/yr · 139K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")