---
title: "Metal Scourer — £127K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/metal-scourer"
last_updated: "2026-07-31T21:48:30.402Z"
locale: en
meta:
description: "Niche score 48/100 · £127K/yr market · 158K searches/yr · £3.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £127K/yr market · 158K searches/yr · £3.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Metal Scourer — £127K/yr Amazon UK Niche (2026) - Flapen"
---
# **metal scourer**
**Skip it**
Prices mostly outside the sweet spot ($0.87–$8.25) — this niche doesn't clear our bar today.
Market size 29Growth 19Conversion 100Competition 37Returns 100Price range 0Avg price 11Brand share 63Review moat 60Quality gap 57
**Conversion**
**Incredible****20.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,098.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£127K**
£127K/yr · 158K searches
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.93**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.87–£8.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, metal scourer is a £127K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Jul–Sep. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metal scourer market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£118K–£157K**
- units × avg price
- **Conversion rate**
- **20.5%**
- **Avg BSR**
- **#1,272**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**26%**
- SOL21% - Addis19% - Spontex11% - HomeSmith9% - Sorbo7% - Zale Yardley7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Jul, Sep · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/metal-scourer/trend)
## **Top metal scourer search terms**
- **metal scourer**36K/yr+0.9%21.5% conv. - **dish scrub**10K/yr-3.6%1.5% conv. - **steel wool scrubber**10K/yr+3.9%13.2% conv. - **stainless steel scourer**11K/yr-35.8%16.3% conv. - **pan scourers**10K/yr-30.0%11.8% conv. - **kitchen scrubber**8K/yr-7.6%6.2% conv. - **metal scrubber**6K/yr-5.8%15.9% conv. - **wire scourers**6K/yr+12.0%18.3% conv. - **metal sponge**6K/yr-5.2%18.3% conv. - **metal scourers**6K/yr-17.4%18.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/metal-scourer/search-terms)
## **Top metal scourer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm**SOL**£4.78**4.3★421 rev](https://www.amazon.co.uk/dp/B0CDFKN5VL) [2**Addis Fairy Original Premium Steel Wool Pot & pan Scourers Pack of 3 Steel Stainless Steel 518944**Addis**£1.49**4.5★632 rev](https://www.amazon.co.uk/dp/B09NMH783L) [3**HOMESmith Stainless Steel Scourers Pack of 6 (HS-130)**HomeSmith**£3.25**4.6★402 rev](https://www.amazon.co.uk/dp/B09NYKQLPM) [4**Sorbo Stainless Steel Pan Scourers 4 Pack Strong & Durable Scrubbers for Tough Cleaning Tasks Perfect for Pots Pans BBQs and Ovens**Sorbo**£2.13**4.6★95 rev](https://www.amazon.co.uk/dp/B0BSV916FB) [5**Zale Yardley Sponges Scrubbing Pad 5pk Non-Scratch Stainless Steel Scouring Pad Washing Up Scourer - Easy Grip Cleaning for Pots and Pans (Grey)**Zale Yardley**£4.92**4.4★532 rev](https://www.amazon.co.uk/dp/B0CBNH6KJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Topest Stainless Steel Scourer | 6 Pack | Muti-Purpose Dish Washing Up Pot Scrubber | Heavy Duty Sponge Spiral Scourer | For Pans Pts Cookware Kitchen Grills Etc.**Topest**£5.22**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GT1FYP6Y) [**12x Scourer Stainless Steel Secures Washing Up Scrubbers Perfect for Cleaning Washing Dishes Pots Pans Sinks Basins BBQ Ovens Grills Home Restaurants Kitchen Accessories (12pc)**NAEEM SONS**£3.35**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GMSC1DH2) [**G4GADGET Heavy Duty Scouring Pads Green 5 Pack (3.9 x 5.9 inch / 10 x 15 cm) Non-Scratch Multipurpose Scrubber for Kitchen Sink Pots Pans & Dish Cleaning Durable Reusable Scourers**G4GADGET**£2.50**90 rev9mo ago](https://www.amazon.co.uk/dp/B0FTCJG269) [**Topest Stainless Steel Scourer | 12 Pack | Dish Washing Up Pot Scrubber | Heavy Duty Sponge Spiral Scourer Scrubbing Pad | Household Cleaning Tools Accessories**Topest**£6.19**22 rev10mo ago](https://www.amazon.co.uk/dp/B0FRYCGQLR) [**Seep Recyclable Wire Metal Copper Scourer Pads 6 Pack - Spiral 100% Copper Scourer - Long Lasting Pan Scourers For Cleaning - Heavy Duty Scrubber**SEEP**£8.18**327 rev1y ago](https://www.amazon.co.uk/dp/B0FHQLH6G9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12x Scourer Stainless Steel Secures Washing Up Scrubbers Perfect for Cleaning Washing Dishes Pots Pans Sinks Basins BBQ Ovens Grills Home Restaurants Kitchen Accessories (12pc)**NAEEM SONS**£3.35**3.2★**▲ 275%**](https://www.amazon.co.uk/dp/B0GMSC1DH2) [**Vivid Stainless Steel Scourers 6 Pack Heavy Duty Metal Scourer for Pots and Pans Kitchen Wire Wool Scrubbers for Burnt On Grease Oven Racks and BBQ Grills Pan Cleaner Multipack**Vivid**£1.72**3.7★**▲ 275%**](https://www.amazon.co.uk/dp/B09MRR8F7K) [**Topest Stainless Steel Scourer | 6 Pack | Muti-Purpose Dish Washing Up Pot Scrubber | Heavy Duty Sponge Spiral Scourer | For Pans Pts Cookware Kitchen Grills Etc.**Topest**£5.22**5.0★**▲ 274%**](https://www.amazon.co.uk/dp/B0GT1FYP6Y) [**G4GADGET Heavy Duty Scouring Pads Green 5 Pack (3.9 x 5.9 inch / 10 x 15 cm) Non-Scratch Multipurpose Scrubber for Kitchen Sink Pots Pans & Dish Cleaning Durable Reusable Scourers**G4GADGET**£2.50**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B0FTCJG269) [**Seep Recyclable Wire Metal Copper Scourer Pads 6 Pack - Spiral 100% Copper Scourer - Long Lasting Pan Scourers For Cleaning - Heavy Duty Scrubber**SEEP**£8.18**4.5★**▲ 89%**](https://www.amazon.co.uk/dp/B0FHQLH6G9)
**~~View all trending →~~**
## **What buyers say about metal scourer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good Value”*
**Quality-Overall**20%
*“Good bit of kit”*
**Ease Of Cleaning**15%
*“Handy cleaning sponges”*
**Advertised Vs Actual Product**9%
*“Product as advertised”*
**Durability**6%
*“Good while they last”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**3%
*“Effective”*
**Scratch Resistance**3%
*“Definitely non-scratch”*
**Size-Overall**3%
*“they fit well to my hands”*
**Washability**2%
*“Washing up sponges value for money 💰 must say really good”*
### **What buyers complain about **
**Size-Overall**23%
*“Too big”*
**Durability**18%
*“Fall apart quite quickly”*
**Ease Of Cleaning**11%
*“cleaning performance make them disappointing overall”*
**Quality-Overall**10%
*“THE ABSOLUTE WORST QUALITY SPONGES I'VE EVER USED”*
**Rusts/Corrodes**5%
*“Scratches your pots and goes rusty”*
**Material Quality**5%
*“Not strong enough material”*
**Thickness**4%
*“Small and thin”*
**Smell**2%
*“Awful smell”*
**Grip**2%
*“green bit is not held tight onto the sponge bit so it falls off quite easily”*
**Advertised Vs Actual Product**2%
*“These people have made claims about their product that are blatantly untrue”*
### **Top return reasons **
**Size-Overall**23%
**Quality-Overall**14%
**Rusts/Corrodes**8%
**Durability**7%
**Ease Of Cleaning**5%
**Strength**5%
**Value For Money**5%
**Leak-Proof**4%
**Hard Feel**4%
**Compatibility-Overall**3%
## **Common questions**
- **Is metal scourer profitable to sell on Amazon United Kingdom?**
- The niche generates £127K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the metal scourer niche?**
- 17 brands and 73 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in metal scourer?**
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Cleaning. The return rate is 0.1%.
- **When does demand for metal scourer peak?**
- Demand peaks in Jan–Feb–Jul–Sep; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the metal scourer niche?**
- Listings span £0.87–£8.25; the average listing price is £3.93 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.
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