---
title: "Meatballs — £138K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/meatballs"
last_updated: "2026-07-31T19:20:24.884Z"
locale: en
meta:
description: "Niche score 45/100 · £138K/yr market · 164K searches/yr · £3.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £138K/yr market · 164K searches/yr · £3.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Meatballs — £138K/yr Amazon UK Niche (2026) - Flapen"
---
# **meatballs**
**Skip it**
Prices mostly outside the sweet spot ($0.99–$12.95) — this niche doesn't clear our bar today.
Market size 30Growth 20Conversion 100Competition 21Returns 100Price range 0Avg price 11Brand share 17Review moat 82Quality gap 76
**Conversion**
**Incredible****21.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****363.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£138K**
£138K/yr · 164K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.99–£12.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, meatballs is a £138K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **meatballs market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£157K–£196K**
- units × avg price
- **Conversion rate**
- **21.5%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**48**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**3%**
- Morrisons53% - Oresundschark17% - by Amazon11% - Fray Bentos8% - Iceland4% - Dolmio4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/meatballs/trend)
## **Top meatballs search terms**
- **meatballs**148K/yr-10.2%21.0% conv. - **meat balls**8K/yr-20.3%21.9% conv. - **meatball**8K/yr-8.2%12.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/meatballs/search-terms)
## **Top meatballs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£41K40%£55K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Market Street Pork And Beef Meatballs 624g**Morrisons**£4.28**4.5★190 rev](https://www.amazon.co.uk/dp/B0D2HPH8YY) [2**Morrisons 12 Beef Meatballs 5% Fat 340 g**Morrisons**£3.99**4.4★946 rev](https://www.amazon.co.uk/dp/B084VQ5RF4) [3**Oresundschark Original Swedish Meatballs 600g (Frozen)**Oresundschark**£4.63**4.6★841 rev](https://www.amazon.co.uk/dp/B097S5CR1X) [4**by Amazon British Beef Meatballs 360g**by Amazon**£3.87**4.5★564 rev](https://www.amazon.co.uk/dp/B085Y34LG2) [5**Morrisons 12 Beef Meatballs 340g**Morrisons**£3.51**4.6★863 rev](https://www.amazon.co.uk/dp/B09XBPY3L8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Iceland Lean Beef Meatballs 5% Fat 400g**Iceland**£4.19**41 rev1y ago](https://www.amazon.co.uk/dp/B0DQXY2HYD) [**Dolmio Bolognese Meatball Tomato and Basil Pasta Sauce Jar 450g**Dolmio**£2.31**69 rev2y ago](https://www.amazon.co.uk/dp/B0D4F4LYW7) [**Morrisons Market Street Pork And Beef Meatballs 624g**Morrisons**£4.28**190 rev2y ago](https://www.amazon.co.uk/dp/B0D2HPH8YY) [**Öresundschark AB Swedish Meatballs 900g (Frozen)**Öresundschark AB**£5.76**95 rev3y ago](https://www.amazon.co.uk/dp/B0C6B1SYW8) [**Iceland Beef Meatballs 600g (Frozen)**Iceland**£4.45**46 rev3y ago](https://www.amazon.co.uk/dp/B0C5XBJ25T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Öresundschark AB Swedish Meatballs 900g (Frozen)**Öresundschark AB**£5.76**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0C6B1SYW8) [**Fray Bentos Chicken Meatballs in Tomato Sauce Microwaveable Tinned Meat Balls Bulk Pack 380 g (Pack of 12)**Fray Bentos**£12.95**4.2★**▲ 27%**](https://www.amazon.co.uk/dp/B09BWC4WZ5) [**Morrisons 12 Beef Meatballs 5% Fat 340 g**Morrisons**£3.99**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B084VQ5RF4) [**Morrisons Market Street Pork And Beef Meatballs 624g**Morrisons**£4.28**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B0D2HPH8YY) [**Iceland Lean Beef Meatballs 5% Fat 400g**Iceland**£4.19**3.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0DQXY2HYD)
**~~View all trending →~~**
## **What buyers say about meatballs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Makes a great meal”*
**Flavor**18%
*“Im sure if you like that kind of flavour they are perfectly lovely”*
**Value For Money**9%
*“Good value for money”*
**Crispiness**8%
*“Fantastic Sauce”*
**Cooking Instructions**7%
*“easy to cook etc”*
**Nutritional Content**4%
*“Nice meatballs without lots of fat”*
**Ease Of Use**4%
*“easier to prepare”*
**Health Benefits-Overall**4%
*“Them meatballs are a quick tasty snack to have”*
**Texture/Consistency-Overall**3%
*“Good texture”*
**Quality-Overall**3%
*“Good quality for the price”*
### **What buyers complain about **
**Taste-Overall**22%
*“Poor taste, processed meat”*
**Quality-Overall**14%
*“Poor quality”*
**Stale/Rotten/Spoiled**14%
*“Rubbish”*
**Value For Money**10%
*“Bit costly”*
**Thickness**6%
*“Thin sauce and questionable meat”*
**Advertised Vs Actual Product**6%
*“I hated this because it didn't say in the advert on Amazon”*
**Hard Feel**4%
*“way to soft”*
**Flavor**3%
*“Rubbish no flavour”*
**Crispiness**3%
*“meatballs they were squishy”*
**Moist/Dry**2%
*“A bit soggy and soft”*
## **Common questions**
- **Is meatballs profitable to sell on Amazon United Kingdom?**
- The niche generates £138K/yr across 16 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the meatballs niche?**
- 8 brands and 48 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in meatballs?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for meatballs peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the meatballs niche?**
- Listings span £0.99–£12.95; the average listing price is £3.92 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.
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