---
title: "Mead — £263K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mead"
last_updated: "2026-08-01T21:57:43.004Z"
locale: en
meta:
description: "Niche score 49/100 · £263K/yr market · 245K searches/yr · £14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £263K/yr market · 245K searches/yr · £14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mead — £263K/yr Amazon UK Niche (2026) - Flapen"
---
# **mead**
**Skip it**
A concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 28Conversion 77Competition 24Returns 98Price range 63Avg price 70Brand share 26Review moat 67Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****828.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.99–£28.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£263K**
£263K/yr · 245K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, mead is a £263K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mead market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£287K–£359K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**7%**
- The Lyme Bay Winery59% - Lindisfarne17% - MONIACK5% - RAVEN FORGE5% - Harvest Gold3% - Wye Valley Meadery3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/mead/trend)
## **Top mead search terms**
- **mead**189K/yr+6.3%5.9% conv. - **lindisfarne**9K/yr-18.5%1.2% conv. - **honey mead**10K/yr+6.9%5.2% conv. - **lindisfarne mead**8K/yr+8.8%7.4% conv. - **viking mead**7K/yr-26.6%4.4% conv. - **lyme bay mead**6K/yr-22.8%9.5% conv. - **cherry mead**4K/yr+10.2%9.1% conv. - **mead gift set**5K/yr-19.4%3.1% conv. - **mead drink**4K/yr-44.5%4.7% conv. - **christmas mead**3K/yr-58.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mead/search-terms)
## **Top mead products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£53K30%£79K40%£105K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Lyme Bay Winery Jack Ratt Traditional Mead 75 cl**The Lyme Bay Winery**£10.86**4.6★2,892 rev](https://www.amazon.co.uk/dp/B00EVVQ1WA) [2**The Lyme Bay Winery Jack Ratt Black Cherry Mead 75 cl**The Lyme Bay Winery**£9.78**4.7★2,458 rev](https://www.amazon.co.uk/dp/B07DGH22PC) [3**Lindisfarne Limited Mead Wine 70 cl**Lindisfarne**£9.93**4.6★685 rev](https://www.amazon.co.uk/dp/B007K9EDFM) [4**The Lyme Bay Winery Waking The Demon Bullet For My Valentine Special Edition Mead 75cl**The Lyme Bay Winery**£11.27**4.7★2,458 rev](https://www.amazon.co.uk/dp/B081Z68C9H) [5**Moniack Mead by The Lyme Bay Winery 75 cl**MONIACK**£11.52**4.7★1,077 rev](https://www.amazon.co.uk/dp/B0082C2E84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honey Thief Pure Hard Honey Liqueur 700ml Bottle | 15% ABV Smooth Golden Hard Honey with Deep Floral & Caramel Notes | Premium Hard Honey Mead | Ideal Gifting For Wine & Mead Lovers**Honey Thief**£28.75**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDZ67DH) [**TRUE VIKING Drinking Horn 10-12oz Gifts for Men Dad Husband Unique Viking Gift Handmade Real OxHorn Cup with Thor Bottle Opener for Beer Ale Mead (Horn with Holster)**TRUE VIKING**£13.84**118 rev1y ago](https://www.amazon.co.uk/dp/B0DLWXT9Z5) [**The Lyme Bay Winery Jack Ratt Apple Mead 75 cl**The Lyme Bay Winery**£10.29**7 rev2y ago](https://www.amazon.co.uk/dp/B0CW9PVW68) [**Raven Forge BloodMoon Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey & Black Cherry Flavour British made.**RAVEN FORGE**£19.33**162 rev2y ago](https://www.amazon.co.uk/dp/B0CJC757KY) [**Raven Forge Berserker Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey Flavour British made.**RAVEN FORGE**£19.81**0 rev2y ago](https://www.amazon.co.uk/dp/B0FPRF2KXK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TRUE VIKING Drinking Horn 10-12oz Gifts for Men Dad Husband Unique Viking Gift Handmade Real OxHorn Cup with Thor Bottle Opener for Beer Ale Mead (Horn with Holster)**TRUE VIKING**£13.84**4.4★**▲ 206%**](https://www.amazon.co.uk/dp/B0DLWXT9Z5) [**Honey Thief Pure Hard Honey Liqueur 700ml Bottle | 15% ABV Smooth Golden Hard Honey with Deep Floral & Caramel Notes | Premium Hard Honey Mead | Ideal Gifting For Wine & Mead Lovers**Honey Thief**£28.75**4.8★**▲ 174%**](https://www.amazon.co.uk/dp/B0FSDZ67DH) [**Raven Forge Berserker Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey Flavour British made.**RAVEN FORGE**£19.81**0.0★**▲ 113%**](https://www.amazon.co.uk/dp/B0FPRF2KXK) [**Kinsale Mead Co. Hazy Summer Mead 70cl a lovely burst of summer berries fruity and refreshingly different 11% ABV**Kinsale Mead**£17.28**3.4★**▲ 90%**](https://www.amazon.co.uk/dp/B07RMMRWFJ) [**Harvest Gold Fortified Wine**Harvest Gold**£6.99**4.0★**▲ 72%**](https://www.amazon.co.uk/dp/B01N1W1JTS)
**~~View all trending →~~**
## **What buyers say about mead**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Flavor**20%
*“Great flavour”*
**Alcohol Flavor**17%
*“Smooth, Easy to Drink and Something a Bit Different”*
**Sweetness**15%
*“Its naturally sweet yet well-balanced”*
**Gifting Purpose**11%
*“Good gift”*
**Value For Money**9%
*“It is ok for the low price”*
**Taste-Overall**7%
*“Tasty”*
**Quality-Overall**6%
*“Excellent product”*
**Freshness**4%
*“light, refreshing and very moreish”*
**Ingredients-Overall**1%
*“Rich, smooth honey mead with deep floral sweetness and warming notes - premium quality sipping drink”*
**Smell**1%
*“I love the aroma”*
### **What buyers complain about **
**Taste-Overall**23%
*“It doesn't even taste like wine”*
**Flavor**11%
*“rarely reflects the flavour of the mead”*
**Gifting Purpose**9%
*“Such a shame as it can be used as I bought this as a gift for it to be used”*
**Alcohol Content**6%
*“First, you taste alcohol. strong, so it's probably more than 14.5%”*
**Smell**6%
*“On opening it has a very over powering strange plastic type smell”*
**Sweetness**5%
*“too sweet for me”*
**Value For Money**3%
*“so a bit expensive”*
### **Top return reasons **
**Smell**50%
**Size-Overall**25%
**Leak-Proof**25%
## **Common questions**
- **Is mead profitable to sell on Amazon United Kingdom?**
- The niche generates £263K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mead niche?**
- 9 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in mead?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Gifting Purpose. The return rate is 0.4%.
- **When does demand for mead peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the mead niche?**
- Listings span £6.99–£28.75; the average listing price is £14.35 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.
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