---
title: "Trend — mayonnaise - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mayonnaise/trend"
last_updated: "2026-07-31T21:49:27.013Z"
locale: en
meta:
  description: "Niche score 50/100 · £578K/yr market · 816K searches/yr. Prices mostly outside the sweet spot ($1.07–$10.05) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £578K/yr market · 816K searches/yr. Prices mostly outside the sweet spot ($1.07–$10.05) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mayonnaise - Flapen"
---

# **mayonnaise**

**Worth a look**

Shows searches that convert (24.9% search→purchase), but prices mostly outside the sweet spot ($1.07–$10.05) keeps it on the watch list.

Market size 63Growth 39Conversion 100Competition 58Returns 100Price range 0Avg price 8Brand share 2Review moat 65Quality gap 24

**Conversion**

**Incredible****24.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****907.32**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£578K**

£578K/yr · 816K searches

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+11.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£2.85**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.07–£10.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100