---
title: "Matzos — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/matzos"
last_updated: "2026-07-31T19:19:58.526Z"
locale: en
meta:
description: "Niche score 39/100 · £33K/yr market · 20K searches/yr · £9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £33K/yr market · 20K searches/yr · £9.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matzos — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **matzos**
**Skip it**
Soft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 98Competition 17Returns 100Price range 53Avg price 32Brand share 10Review moat 81Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****371.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.50–£30.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.83**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£33K**
£33K/yr · 20K searches
**Growth**
**Bad****-70.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, matzos is a £33K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matzos market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£29K–£39K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#335**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **67%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**28**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**2%**
- Rakusen'S29% - Rakusen's23% - Generic19% - Manischewitz13% - Oerich12% - Cc1st Customers Come 1st2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — -70.5% search growth over the last 90 days.
3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/matzos/trend)
## **Top matzos search terms**
- **matzos crackers**5K/yr+3.4%8.3% conv. - **matzos**8K/yr-80.7%14.1% conv. - **matzo**3K/yr-80.2%12.4% conv. - **matzah**4K/yr-89.9%9.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/matzos/search-terms)
## **Top matzos products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rakusens Of Yorkshire Matzos Flame Baked Cracker 200g**Rakusen'S**£4.64**4.4★60 rev](https://www.amazon.co.uk/dp/B07YDVXTKR) [2**Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)**Generic**£8.96**4.6★21 rev](https://www.amazon.co.uk/dp/B0FJ8S5X5L) [3**RakusenS Matzos Flame Baked Crackers 300G**Rakusen's**£2.14**4.5★79 rev](https://www.amazon.co.uk/dp/B01BSD6XA8) [4**Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift**Oerich**£10.11**3.8★10 rev](https://www.amazon.co.uk/dp/B0FCCLZYSP) [5**Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo**Manischewitz**£7.81**4.4★614 rev](https://www.amazon.co.uk/dp/B00B03TX4U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)**Generic**£8.96**21 rev7mo ago](https://www.amazon.co.uk/dp/B0FJ8S5X5L) [**Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift**Oerich**£10.11**10 rev1y ago](https://www.amazon.co.uk/dp/B0FCCLZYSP) [**Traditional Matzos 5 x 200g Special flame-baking process creates light crispy crackers with a subtle toasted flavour that complements any topping**Generic**£19.83**4 rev1y ago](https://www.amazon.co.uk/dp/B0F5X4FP1M) [**Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo**Manischewitz**£7.81**614 rev1y ago](https://www.amazon.co.uk/dp/B00B03TX4U) [**Cc1st Customers Come 1st Rakusens Yorkshire Matzo Flamed Baked Crackers - Crispy and Delicious (300g x 3)**Cc1st Customers Come 1st**£15.71**6 rev2y ago](https://www.amazon.co.uk/dp/B0CQRM1T5R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift**Oerich**£10.11**3.8★**▲ 110%**](https://www.amazon.co.uk/dp/B0FCCLZYSP) [**Traditional Matzos 5 x 200g Special flame-baking process creates light crispy crackers with a subtle toasted flavour that complements any topping**Generic**£19.83**4.7★**▲ 72%**](https://www.amazon.co.uk/dp/B0F5X4FP1M) [**Rakusens Of Yorkshire Matzos Flame Baked Cracker 200g**Rakusen'S**£4.64**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B07YDVXTKR) [**Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)**Generic**£8.96**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0FJ8S5X5L) [**Cc1st Customers Come 1st Rakusens Yorkshire Matzo Flamed Baked Crackers - Crispy and Delicious (300g x 3)**Cc1st Customers Come 1st**£15.71**4.0★**▲ 20%**](https://www.amazon.co.uk/dp/B0CQRM1T5R)
**~~View all trending →~~**
## **What buyers say about matzos**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Delicious as ever”*
**Quality-Overall**15%
*“No complaints”*
**Crispiness**10%
*“very well packaged crisp product”*
**Value For Money**10%
*“great value for money”*
**Baking**8%
*“Make a lovely snack meal with cottage cheese etc”*
**Nutritional Content**8%
*“Was awesome for the Seder and Passover snacks”*
**Ingredients-Overall**8%
*“Very nicely made with only water and wheat”*
**Advertised Vs Actual Product**3%
*“Seem to do the job”*
**Flavor**2%
*“Since they are completely unsalted you get this lovely clean toasted wheat flavour”*
### **What buyers complain about **
**Value For Money**33%
*“Bit expensive”*
**Taste-Overall**25%
*“Tasteless, like eating cardboard”*
**Color**13%
*“Should be dark brown, not black”*
**Thickness**13%
*“Too thin and too much burnt on edges”*
## **Common questions**
- **Is matzos profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the matzos niche?**
- 7 brands and 28 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in matzos?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Color. The return rate is 0.0%.
- **What does it cost to enter the matzos niche?**
- Listings span £1.50–£30.14; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.
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