---
title: "Trend — matcha - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/matcha/trend"
last_updated: "2026-07-31T08:32:57.411Z"
locale: en
meta:
  description: "Niche score 59/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — matcha - Flapen"
---

# **matcha**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 24Conversion 76Competition 36Returns 100Price range 69Avg price 73Brand share 30Review moat 23Quality gap 63

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.2M**

£3.2M/yr · 3.0M searches

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£14.71**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£5.03–£37.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,742.43**

avg incumbent reviews — the moat a new listing must climb