---
title: "Matcha Syrup — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/matcha-syrup"
last_updated: "2026-07-31T19:22:03.879Z"
locale: en
meta:
description: "Niche score 53/100 · £88K/yr market · 183K searches/yr · £9.74 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £88K/yr market · 183K searches/yr · £9.74 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Matcha Syrup — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **matcha syrup**
**Worth a look**
Shows low returns (0.0%), but a small market ($88K/yr) keeps it on the watch list.
Market size 22Growth 42Conversion 58Competition 66Returns 100Price range 37Avg price 31Brand share 29Review moat 66Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****875.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£2.69–£22.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£88K**
£88K/yr · 183K searches
According to Flapen's Amazon United Kingdom niche tracking, matcha syrup is a £88K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matcha syrup market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£78K–£97K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**9%**
- Simply55% - Monin19% - 1883 MAISON ROUTIN6% - The Skinny Food Co5% - ABL Supplies3% - Torani3% - Open — no brand owns it (7 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — +13.7% search growth over the last 90 days.
5K3KSpike '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/matcha-syrup/trend)
## **Top matcha syrup search terms**
- **matcha syrup**56K/yr+28.4%5.1% conv. - **white mocha syrup**15K/yr-3.1%4.5% conv. - **matcha syrups**12K/yr+11.0%5.3% conv. - **syrup for matcha**9K/yr+33.7%5.7% conv. - **sugar free white chocolate syrup**9K/yr+21.9%8.2% conv. - **starbucks white mocha syrup**10K/yr+36.1%1.9% conv. - **monin sauce**11K/yr+25.2%6.3% conv. - **white chocolate mocha sauce**11K/yr-16.4%3.8% conv. - **white chocolate syrup sugar free**6K/yr+40.8%8.7% conv. - **syrups for matcha**7K/yr+13.2%5.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/matcha-syrup/search-terms)
## **Top matcha syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply Sugar Free White Chocolate Syrup 250ml**Simply**£3.93**4.0★306 rev](https://www.amazon.co.uk/dp/B08Q15W23Y) [2**Simply Wild Strawberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)**Simply**£3.89**4.5★385 rev](https://www.amazon.co.uk/dp/B0989SC4WM) [3**MONIN White Chocolate Sauce 500ml Squeezy Bottle for Drinks & Desserts**Monin**£9.50**4.1★1,583 rev](https://www.amazon.co.uk/dp/B000YAAA2E) [4**Simply Luxury White Chocolate Topping Sauce Ready to Use Dessert Sauce for Ice Cream Waffles Pancakes Coffee & Milkshakes (1 kg)**Simply**£9.08**4.3★1,441 rev](https://www.amazon.co.uk/dp/B079H7BF49) [5**Simply Blueberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£7.72**4.2★162 rev](https://www.amazon.co.uk/dp/B0058H06HC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MONIN Premium Matcha Concentrate 1L | Green Tea Natural Beverage Base for Lattes Iced Drinks Frappes Smoothies & Desserts | Perfect addition to Coffees Teas Hot and Cold Drinks**Monin**£11.11**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GMWSZZ8Z) [**Torani Puremade White Chocolate Sauce 468g Bottle**Torani**£10.01**3,196 rev1y ago](https://www.amazon.co.uk/dp/B082XYVD17) [**Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options**Tate & Lyle**£21.27**303 rev1y ago](https://www.amazon.co.uk/dp/B0F19C1TQ9) [**Simply Cinnamon Bun Syrup Vegan Nut Free & Halal Certified Flavoured Syrup for Coffee Cocktails & Baking (250ml)**Simply**£2.69**204 rev1y ago](https://www.amazon.co.uk/dp/B0DF24K4PN) [**1883 Maison Routin Premium Blueberry Syrup Natural Fruit Syrup Perfect for Cocktails & Mocktails Ice Tea Smoothies Desserts Vegan-Friendly Allergen-Free 1L PET Bottle**1883 MAISON ROUTIN**£12.73**482 rev2y ago](https://www.amazon.co.uk/dp/B07HBCLX97)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MONIN Premium Matcha Concentrate 1L | Green Tea Natural Beverage Base for Lattes Iced Drinks Frappes Smoothies & Desserts | Perfect addition to Coffees Teas Hot and Cold Drinks**Monin**£11.11**2.5★**▲ 254%**](https://www.amazon.co.uk/dp/B0GMWSZZ8Z) [**Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options**Tate & Lyle**£21.27**4.7★**▲ 103%**](https://www.amazon.co.uk/dp/B0F19C1TQ9) [**Simply Sugar Free Strawberry Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£7.13**4.3★**▲ 102%**](https://www.amazon.co.uk/dp/B08PD2PS2T) [**Simply French Vanilla Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)**Simply**£3.83**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0058H08SE) [**Sweet Freedom Raspberry Syrup 350 g Vegan Drizzle for Coffee and Pancakes Naturally Sweetened with Fruits Only 13 Kcal Per Teaspoon (Pack of 1)**Sweet Freedom**£3.33**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0C8JD193R)
**~~View all trending →~~**
## **What buyers say about matcha syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“This has a beautifully smooth taste”*
**Flavor**17%
*“The flavour is gentle”*
**Value For Money**7%
*“Worth it”*
**Quality-Overall**7%
*“The concentrate itself is a great quality product”*
**Sweetness**7%
*“was delighted as it was also sugar free”*
**Caffeine Content**2%
*“the caffeine content feels like a good boost in the morning without being too strong”*
**Advertised Vs Actual Product**2%
*“Just what I was looking for”*
**Size-Overall**1%
*“Very good size”*
**Artificial Sweeteners**1%
*“Great that it has no artificial sweeteners”*
**Gifting Purpose**1%
*“Was a present”*
### **What buyers complain about **
**Taste-Overall**31%
*“Tastes artificial”*
**Flavor**6%
*“I do not recommend this flavour”*
**Sweetness**6%
*“Leaves a bitter after taste of sweetner would not recommend”*
**Value For Money**5%
*“Shocking for the price”*
**Artificial Sweeteners**5%
*“Artificial sweetener taste”*
**Quality-Overall**4%
*“Really not the best”*
**Size-Overall**4%
*“the bottle is too small as in picture”*
**Smell**4%
*“Weird smell”*
**Ingredients-Overall**3%
*“I wouldnt class this as a white chocolate sauce its very chemically”*
**Dilute/Watery**2%
*“is quite watery in comparison to the more expensive makes”*
## **Common questions**
- **Is matcha syrup profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the matcha syrup niche?**
- 13 brands and 82 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in matcha syrup?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- **What does it cost to enter the matcha syrup niche?**
- Listings span £2.69–£22.28; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.
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