---
title: "Mastic Gum — £155K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mastic-gum"
last_updated: "2026-07-31T19:22:15.046Z"
locale: en
meta:
description: "Niche score 59/100 · £155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £155K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mastic Gum — £155K/yr Amazon UK Niche (2026) - Flapen"
---
# **mastic gum**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 21Conversion 59Competition 56Returns 99Price range 51Avg price 73Brand share 76Review moat 74Quality gap 94
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****535.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.75**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£5.24–£25.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£155K**
£155K/yr · 206K searches
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, mastic gum is a £155K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mastic gum market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£148K–£184K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#956**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **69%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**35%**
- Mastic Labs18% - Iconsgr16% - APSOGO9% - MASTIHA9% - GYMGUM6% - Mastika6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/mastic-gum/trend)
## **Top mastic gum search terms**
- **mastic gum**184K/yr-10.1%4.6% conv. - **mastic gum chewing gum**7K/yr-9.0%5.3% conv. - **chios mastic gum**4K/yr+10.8%5.2% conv. - **mastic chewing gum**5K/yr-12.2%3.5% conv. - **greco gum**3K/yr+22.6%2.0% conv. - **chios mastiha**3K/yr+5.3%3.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mastic-gum/search-terms)
## **Top mastic gum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£15K15%£23K20%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mastic Labs | Pure Chios Greek Mastic Gum Resin Tears (Pistacia Lentiscus) | Fresh Batch | Mastic Gum for Gut Health Digestion h.Pylori Culinary & more**Mastic Labs**£14.54**3.7★78 rev](https://www.amazon.co.uk/dp/B0CMXP92PL) [2**Chios Mastiha Tears Gum Greek 100% Natural Mastic Packs From Mastic Growers (20gr Medium Tears)**Iconsgr**£15.48**3.8★1,061 rev](https://www.amazon.co.uk/dp/B01H0H2EAY) [3**Apsogo Chios Mastiha 25g 100% Natural Mastic Gum Tears from Greece Medium Size Sugar-Free Vegan Chewing Gum Pure Chios Mastic**APSOGO**£15.37**2.7★91 rev](https://www.amazon.co.uk/dp/B0DZZQZ8M8) [4**Mastika 500mg Mastic Gum - Pack of 60 Vegetarian Capsules**Mastika**£17.62**4.3★665 rev](https://www.amazon.co.uk/dp/B002E2LT0M) [5**Greece Greek Chios (Xios) Mastic Gum (Mastiha or Mastixa) 50 Gr Box New**MASTIHA**£17.89**3.8★142 rev](https://www.amazon.co.uk/dp/B008RT5TRA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mastic Labs | Hand-Picked Mastic Gum for Jawline | Natural Chewing Gum Alternative | Lab-Tested | 20g**Mastic Labs**£24.90**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1WS6XZD) [**Apollo Mastic Gum 100% Natural - Strong Gum from Chios - For Jawline Oral Health & Digestion - 40g**Apollo Mastic Gum**£21.74**19 rev4mo ago](https://www.amazon.co.uk/dp/B0FMPF5HKL) [**GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training**GYMGUM**£12.61**22 rev8mo ago](https://www.amazon.co.uk/dp/B0FT6QQ865) [**ELMA Chios Mastic Natural Resin Gum Mastic Mastiha Oil 4228 - Metal Box Small Tears/Grain 20g**ΕΛΜΑ**£10.13**5 rev1y ago](https://www.amazon.co.uk/dp/B0F48NCWD1) [**Apsogo Chios Mastiha 25g 100% Natural Mastic Gum Tears from Greece Medium Size Sugar-Free Vegan Chewing Gum Pure Chios Mastic**APSOGO**£15.37**91 rev1y ago](https://www.amazon.co.uk/dp/B0DZZQZ8M8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mastic Labs | Hand-Picked Mastic Gum for Jawline | Natural Chewing Gum Alternative | Lab-Tested | 20g**Mastic Labs**£24.90**0.0★**▲ 269%**](https://www.amazon.co.uk/dp/B0H1WS6XZD) [**ELMA Chios Mastic Natural Resin Gum Mastic Mastiha Oil 4228 - Metal Box Small Tears/Grain 20g**ΕΛΜΑ**£10.13**4.3★**▲ 192%**](https://www.amazon.co.uk/dp/B0F48NCWD1) [**GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training**GYMGUM**£12.61**4.2★**▲ 183%**](https://www.amazon.co.uk/dp/B0FT6QQ865) [**Apollo Mastic Gum 100% Natural - Strong Gum from Chios - For Jawline Oral Health & Digestion - 40g**Apollo Mastic Gum**£21.74**4.6★**▲ 150%**](https://www.amazon.co.uk/dp/B0FMPF5HKL) [**YouHerbIt Greek Chios Mastic Gum Masticha Resins Small Tears - Pistacia Lentiscus L. (50g)**YouHerbIt**£23.43**4.2★**▲ 98%**](https://www.amazon.co.uk/dp/B01NAL9UOY)
**~~View all trending →~~**
## **What buyers say about mastic gum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Chewing/Swallowing**15%
*“Great natural gum if looking for super chewy chewing gum”*
**Quality-Overall**13%
*“no complaints”*
**Taste-Overall**13%
*“Easy to Chew and Fresh Taste”*
**Value For Money**7%
*“good value for money”*
**Smell**6%
*“Lovely smell”*
**Flavor**6%
*“the flavour is nice while it lasts”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Regulates Digestion**3%
*“Bought many times helps with the reflux”*
**Acid Regulator/Stomach Ache Relief**2%
*“Good for Stomach Comfort”*
**Oral Hygiene**2%
*“the jaw workout is good”*
### **What buyers complain about **
**Value For Money**15%
*“Tab bit pricey for me”*
**Taste-Overall**11%
*“Terrible taste”*
**Quality-Overall**8%
*“How cheap & nasty”*
**Ease Of Chewing/Swallowing**8%
*“is tougher to chew”*
**Advertised Vs Actual Product**7%
*“Misleading title”*
**Flavor**5%
*“I expected more the gum is horrible the flavor is terrible”*
**Hard Feel**5%
*“Very Tough”*
**Size-Overall**5%
*“but slightly smaller than I had expected”*
**Ingredients-Overall**4%
*“So so so disappointed this has cheap nasty apartame in it”*
**Adhesion/Stickiness**3%
*“Sticking to your teeth”*
### **Top return reasons **
**Adhesion/Stickiness**28%
**Size-Overall**24%
**Soft Feel**17%
**Oral Hygiene**8%
**Taste-Overall**6%
**Ease Of Use**6%
**Hard Feel**3%
**Quality-Overall**3%
**Tooth Sensitivity**3%
**Smell**2%
## **Common questions**
- **Is mastic gum profitable to sell on Amazon United Kingdom?**
- The niche generates £155K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the mastic gum niche?**
- 18 brands and 41 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in mastic gum?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for mastic gum peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mastic gum niche?**
- Listings span £5.24–£25.35; the average listing price is £14.75 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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