---
title: "Trend — masala dabba - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/masala-dabba/trend"
last_updated: "2026-07-31T21:05:57.168Z"
locale: en
meta:
  description: "Niche score 48/100 · £73K/yr market · 247K searches/yr · £18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £73K/yr market · 247K searches/yr · £18.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — masala dabba - Flapen"
---

# **masala dabba**

**Skip it**

Soft demand (-23.9% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 13Conversion 19Competition 72Returns 63Price range 67Avg price 85Brand share 69Review moat 80Quality gap 62

**Avg price**

**Great****£18.96**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****391.39**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£4.12–£37.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£73K**

£73K/yr · 247K searches

**Growth**

**Bad****-23.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")