---
title: "Trend — masala chai - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/masala-chai/trend"
last_updated: "2026-07-31T22:46:32.808Z"
locale: en
meta:
  description: "Niche score 50/100 · £114K/yr market · 139K searches/yr · £11.99 avg price. Soft demand (-26.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £114K/yr market · 139K searches/yr · £11.99 avg price. Soft demand (-26.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — masala chai - Flapen"
---

# **masala chai**

**Worth a look**

Shows low returns (0.1%), but soft demand (-26.9% this quarter) keeps it on the watch list.

Market size 27Growth 12Conversion 73Competition 70Returns 100Price range 59Avg price 50Brand share 25Review moat 67Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****825.76**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.42–£33.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£11.99**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£114K**

£114K/yr · 139K searches

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-26.9%**

90-day search growth — must beat 0% to launch