---
title: "Trend — marzipan - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/marzipan/trend"
last_updated: "2026-07-31T20:12:53.758Z"
locale: en
meta:
  description: "Niche score 57/100 · £252K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £252K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — marzipan - Flapen"
---

# **marzipan**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 11Conversion 76Competition 81Returns 100Price range 51Avg price 26Brand share 65Review moat 81Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Review moat**

**Great****387.89**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£1.73–£28.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£252K**

£252K/yr · 377K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£9.11**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.6%**

90-day search growth — must beat 0% to launch