---
title: "Trend — marshmallow - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/marshmallow/trend"
last_updated: "2026-07-31T20:18:03.085Z"
locale: en
meta:
  description: "Niche score 46/100 · £262K/yr market · 436K searches/yr · £5.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £262K/yr market · 436K searches/yr · £5.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — marshmallow - Flapen"
---

# **marshmallow**

**Skip it**

Prices mostly outside the sweet spot ($0.94–$12.95) — this niche doesn't clear our bar today.

Market size 48Growth 23Conversion 94Competition 34Returns 100Price range 0Avg price 14Brand share 30Review moat 70Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****696.18**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£262K**

£262K/yr · 436K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.17**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.94–£12.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100