---
title: "Marmite Crisps — £222K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/marmite-crisps"
last_updated: "2026-07-31T19:22:37.988Z"
locale: en
meta:
description: "Niche score 40/100 · £222K/yr market · 147K searches/yr · £10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £222K/yr market · 147K searches/yr · £10.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Marmite Crisps — £222K/yr Amazon UK Niche (2026) - Flapen"
---
# **marmite crisps**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 14Conversion 97Competition 2Returns 100Price range 55Avg price 35Brand share 0Review moat 74Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****529.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.42–£31.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£222K**
£222K/yr · 147K searches
**Avg price**
**Okay****£10.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, marmite crisps is a £222K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marmite crisps market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£254K–£305K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **67%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- JACOB'S83% - Walkers8% - Premier Life6% - Jacobs3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/marmite-crisps/trend)
## **Top marmite crisps search terms**
- **twiglets**83K/yr-25.4%17.1% conv. - **marmite crisps**42K/yr-17.4%3.2% conv. - **twiglets multipack**6K/yr+117.8%21.7% conv. - **twiglets tub**14K/yr-67.4%6.7% conv. - **walkers marmite crisps**1K/yr-24.6%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/marmite-crisps/search-terms)
## **Top marmite crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£33K30%£67K45%£100K60%£133K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)**JACOB'S**£1.61**4.6★537 rev](https://www.amazon.co.uk/dp/B016IPMU0I) [2**JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g**JACOB'S**£1.58**4.6★126 rev](https://www.amazon.co.uk/dp/B0F2G7LC9P) [3**Walkers Marmite Crisps Box 32.5 g (Case of 32)**Walkers**£31.42**4.7★2,256 rev](https://www.amazon.co.uk/dp/B01CV2SDNA) [4**Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite**Premier Life**£10.50**4.4★44 rev](https://www.amazon.co.uk/dp/B0D11PM12J) [5**JACOBS Twiglets Sharing Baked Snacks 150 g (Pack of 1)**JACOB'S**£1.42**4.4★103 rev](https://www.amazon.co.uk/dp/B001GQL77W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g**JACOB'S**£1.58**126 rev1y ago](https://www.amazon.co.uk/dp/B0F2G7LC9P) [**Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite**Premier Life**£10.50**44 rev2y ago](https://www.amazon.co.uk/dp/B0D11PM12J) [**Jacobs Original Twiglet Pub Cards - 1x12x45g**Jacobs**£14.37**110 rev8y ago](https://www.amazon.co.uk/dp/B077BQXKPL) [**Walkers Marmite Crisps Box 32.5 g (Case of 32)**Walkers**£31.42**2,256 rev10y ago](https://www.amazon.co.uk/dp/B01CV2SDNA) [**JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)**JACOB'S**£1.61**537 rev10y ago](https://www.amazon.co.uk/dp/B016IPMU0I)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g**JACOB'S**£1.58**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0F2G7LC9P) [**Walkers Marmite Crisps Box 32.5 g (Case of 32)**Walkers**£31.42**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B01CV2SDNA) [**JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)**JACOB'S**£1.61**4.6★**— 8%**](https://www.amazon.co.uk/dp/B016IPMU0I) [**Premier Life Marmite Crisps 6 x 25g - 2 Pack | Full on Flavour Perfectly Crunchy Crisps Loaded with Lots of Lovely Marmite**Premier Life**£10.50**4.4★**▼ 15%**](https://www.amazon.co.uk/dp/B0D11PM12J) [**Jacobs Original Twiglet Pub Cards - 1x12x45g**Jacobs**£14.37**4.6★**▼ 52%**](https://www.amazon.co.uk/dp/B077BQXKPL)
**~~View all trending →~~**
## **What buyers say about marmite crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Delicious marmitey taste :-”*
**Value For Money**14%
*“Worth the money”*
**Crispiness**14%
*“Very crispy”*
**Flavor**8%
*“Full flavour”*
**Advertised Vs Actual Product**7%
*“As described”*
**Quality-Overall**7%
*“Decent quality”*
**Health Benefits-Overall**4%
*“Always a good snack”*
**Vegan/Organic**2%
*“Beefy taste yet vegetarian”*
**Freshness**2%
*“Love these, they were very fresh in good condition”*
**Ease Of Use**1%
*“Found the package easy to open”*
### **What buyers complain about **
**Taste-Overall**32%
*“Not to tastey”*
**Ease Of Chewing/Swallowing**8%
*“Couldnt ate more than a bite”*
**Flavor**8%
*“Discontinued Flavour”*
**Bitter**8%
*“Tasted bitter and burnt would not recommend”*
**Thickness**8%
*“They are the slightly thinner”*
**Crispiness**8%
*“marmite not very strong on crisps”*
**Spiciness**8%
*“I now find the twiggy bit -tasteless they used to be peppery”*
**Salt Content**4%
*“have much more coating on them making them really salty”*
**Burnt/Roasted/Overbaked**3%
*“I mean burned black”*
**Color**3%
*“I mean burned black”*
## **Common questions**
- **Is marmite crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £222K/yr across 6 tracked products. 90-day search growth is -22.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the marmite crisps niche?**
- 4 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in marmite crisps?**
- Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Flavor. The return rate is 0.0%.
- **When does demand for marmite crisps peak?**
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the marmite crisps niche?**
- Listings span £1.42–£31.42; the average listing price is £10.15 (sweet spot $15–$100). The average incumbent carries 529 reviews — the moat a new listing must climb.
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