---
title: "Marmalade — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/marmalade"
last_updated: "2026-07-31T19:21:16.649Z"
locale: en
meta:
description: "Niche score 51/100 · £122K/yr market · 157K searches/yr. Pricing outside the sweet spot ($4.34 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £122K/yr market · 157K searches/yr. Pricing outside the sweet spot ($4.34 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Marmalade — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **marmalade**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($4.34 avg) keeps it on the watch list.
Market size 28Growth 17Conversion 99Competition 51Returns 100Price range 49Avg price 12Brand share 45Review moat 87Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****258.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.05–£28.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£122K**
£122K/yr · 157K searches
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.34**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, marmalade is a £122K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marmalade market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£109K–£130K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **15%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**18%**
- Morrisons32% - by Amazon25% - Robertson's11% - Mackays6% - Bonne Maman5% - Tiptree4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -16.4% search growth over the last 90 days.
5K3KHoliday '24Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/marmalade/trend)
## **Top marmalade search terms**
- **marmalade**141K/yr-16.2%15.1% conv. - **orange marmalade**8K/yr-27.2%10.8% conv. - **thick cut marmalade**4K/yr-2.9%7.2% conv. - **marmalade jam**4K/yr-17.8%4.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/marmalade/search-terms)
## **Top marmalade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Fine-cut Orange Marmalade 454g**by Amazon**£1.05**4.3★490 rev](https://www.amazon.co.uk/dp/B0CPPX7BRF) [2**Morrisons The Best Seville Orange Marmalade 340 g**Morrisons**£2.01**4.5★696 rev](https://www.amazon.co.uk/dp/B01M7SJM6P) [3**Morrisons Fine Cut Marmalade 420G**Morrisons**£1.09**4.4★239 rev](https://www.amazon.co.uk/dp/B0C5N79WGB) [4**Robertsons Golden Shredless Marmalade 454g**Robertson's**£2.24**4.7★434 rev](https://www.amazon.co.uk/dp/B0051C0L60) [5**by Amazon Thick Cut Orange Marmalade 454g**by Amazon**£1.05**3.6★785 rev](https://www.amazon.co.uk/dp/B0CPPXND5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Thick Cut Orange Marmalade 454g**by Amazon**£1.05**785 rev1y ago](https://www.amazon.co.uk/dp/B0CPPXND5H) [**by Amazon Fine-cut Orange Marmalade 454g**by Amazon**£1.05**490 rev1y ago](https://www.amazon.co.uk/dp/B0CPPX7BRF) [**Morrisons Fine Cut Marmalade 420G**Morrisons**£1.09**239 rev3y ago](https://www.amazon.co.uk/dp/B0C5N79WGB) [**Morrisons Thick Cut Orange Marmalade 420g**Morrisons**£1.12**82 rev3y ago](https://www.amazon.co.uk/dp/B0C5N9ZBGV) [**Morrisons Shredless Orange Marmalade 420g**Morrisons**£1.11**87 rev3y ago](https://www.amazon.co.uk/dp/B0C5N6ZHWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roses Lemon & Lime Fine Cut Marmalade 454g**Rose's**£2.43**4.6★**▲ 167%**](https://www.amazon.co.uk/dp/B016IPEFW4) [**Robertsons Golden Shredless Marmalade 454g**Robertson's**£2.24**4.7★**▲ 80%**](https://www.amazon.co.uk/dp/B0051C0L60) [**Mackays Seville Orange Marmalade 340 g 702868**Mackays**£1.83**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0057DD3KY) [**Claires Handmade - Thick Cut Cumberland Marmalade (227g) - Traditionally Made Deliciously Distinctive Breakfast Treat Suitable for Vegetarian Vegan & Gluten Free Diets GMO Free**Claire's Handmade**£4.35**4.1★**▲ 38%**](https://www.amazon.co.uk/dp/B07N1NPJCM) [**Bonne Maman Bitter Orange Fine Shred Marmalade 370g**Bonne Maman**£2.99**4.4★**▲ 24%**](https://www.amazon.co.uk/dp/B005PULB6C)
**~~View all trending →~~**
## **What buyers say about marmalade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“This is really nice marmalade”*
**Value For Money**17%
*“Good price”*
**Flavor**12%
*“Lovely flavour”*
**Quality-Overall**12%
*“it's decent quality marmalade”*
**Ease Of Use**4%
*“Lovely and convenient”*
**Bitter**2%
*“The bitterness is just perfect”*
**Thickness**2%
*“Nice thick marmalade”*
**Texture/Consistency-Overall**2%
*“Good colour and consistency”*
**Color**2%
*“Really nice, smooth, tasted and looked orange”*
**Size-Overall**2%
*“Perfect size for a breakfast”*
### **What buyers complain about **
**Taste-Overall**16%
*“Very bland tasting marmalade”*
**Sweetness**12%
*“All sugar, very little flavour”*
**Thickness**9%
*“this is no way thick no shred in it”*
**Flavor**8%
*“a bland flavour”*
**Texture/Consistency-Overall**8%
*“A lot runnier than usual”*
**Dilute/Watery**6%
*“Very watery I opened the jar”*
**Value For Money**4%
*“even though the price has doubled over the past few years”*
**Powdered/Crumbled**4%
*“Very little orange shreds in it so basically jam”*
**Sour**3%
*“Sour”*
**Quality-Overall**3%
*“Expected much better from them”*
## **Common questions**
- **Is marmalade profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 27 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the marmalade niche?**
- 14 brands and 61 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in marmalade?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Thickness. The return rate is 0.0%.
- **When does demand for marmalade peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the marmalade niche?**
- Listings span £1.05–£28.46; the average listing price is £4.34 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)