---
title: "Marks and Spencer Biscuits — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/marks-and-spencer-biscuits"
last_updated: "2026-07-31T21:05:52.652Z"
locale: en
meta:
description: "Niche score 49/100 · £22K/yr market · 128K searches/yr · £14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £22K/yr market · 128K searches/yr · £14.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Marks and Spencer Biscuits — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **marks and spencer biscuits**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 21Conversion 14Competition 81Returns 99Price range 57Avg price 72Brand share 65Review moat 38Quality gap 72
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.62–£27.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,735.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£22K**
£22K/yr · 128K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, marks and spencer biscuits is a £22K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marks and spencer biscuits market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£29K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **37%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 76%
**Open market**
**28%**
- Generic34% - Premier Life Store9% - Chums8% - Black Nore Gifts7% - Leafigure7% - Oerich6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/marks-and-spencer-biscuits/trend)
## **Top marks and spencer biscuits search terms**
- **m&s**49K/yr-8.8%0.1% conv. - **m&s biscuits**18K/yr-0.9%2.6% conv. - **m and s**14K/yr+0.8%0.0% conv. - **m&s chocolate**13K/yr-38.7%0.3% conv. - **marks and spencer biscuits**13K/yr-11.7%1.7% conv. - **m&s food**6K/yr+4.6%0.3% conv. - **m&s biscuits tins**9K/yr-10.8%0.7% conv. - **m & s**3K/yr+6.5%0.1% conv. - **m and s biscuits**5K/yr+15.3%1.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/marks-and-spencer-biscuits/search-terms)
## **Top marks and spencer biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£4324%£8656%£1K8%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L**Chums**£19.03**4.0★4,228 rev](https://www.amazon.co.uk/dp/B00DQUORUA) [2**M&S All Butter Biscuits Light & Melt in Mouth 200g - 3 Pack M&S Foods in a Premier Life Store Box**Generic**£11.61**4.1★13 rev](https://www.amazon.co.uk/dp/B0CQ2WKK6K) [3**Leafigure Gym Leggings Womens High Waist Black Leggings for Women Workout S-M**Leafigure**£5.62**4.4★3,809 rev](https://www.amazon.co.uk/dp/B0BG76FFT2) [4**M&S Biscuits Variety Pack - Indulge in Extra Cream Custard Creams Jam Sandwich Creams and Extra Cream Bourbon Creams (Set of 3 Packs) - Bundled by Black Nore Gifts**Black Nore Gifts**£7.55**4.6★12 rev](https://www.amazon.co.uk/dp/B0D37PTKGK) [5**M&S All Butter Biscuits 200g Pack Of 2 M&S Foods**Mark & Spencers**£9.09**4.1★8 rev](https://www.amazon.co.uk/dp/B09TKSNJ1L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&S The Big Daddy Pistachio Chocolate Bar with Caramel Pistachio Creme & Pistachio Pieces 280g Random Design Fathers day Sweet Treat Gift for Dad**Generic**£14.08**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GPY1GNXB) [**EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular**MYT**£15.53**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GN9GXMLF) [**EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short**MYT**£15.62**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GN9PPFZD) [**ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert**ALPIDEX**£23.35**14,661 rev11mo ago](https://www.amazon.co.uk/dp/B0FMXQ3GLX) [**M&S Extra Cream Bourbon Cream Chocolate Biscuits Hamper Bundle (4 Pack) All Occasion By Oerich Gift**Oerich**£9.08**10 rev1y ago](https://www.amazon.co.uk/dp/B0FB6Z8G61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 16 Regular**MYT**£15.53**4.7★**▲ 410%**](https://www.amazon.co.uk/dp/B0GN9GXMLF) [**ALPIDEX Mens T-Shirt 4XL Big & Tall Multipack 5 Short Sleeve Cotton Desert**ALPIDEX**£23.35**4.3★**▲ 408%**](https://www.amazon.co.uk/dp/B0FMXQ3GLX) [**EX M&S Womens Elasticated High Waist Wide Leg Denim Trousers Soft Stretch Pull On Casual Pants Size Blue 14 Short**MYT**£15.62**4.7★**▲ 407%**](https://www.amazon.co.uk/dp/B0GN9PPFZD) [**Chums Mens Easy Care Smart Trousers Regular Fit Formal Pants with Roomy Comfort Cut 3 Pocket Design & Zip Fly Lovat 36W / 33L**Chums**£19.03**4.0★**▲ 385%**](https://www.amazon.co.uk/dp/B00DQUORUA) [**Giovici Mens Boxers Bamboo Anti Chafing Soft Comfortable Boxer Briefs Longer Leg - Boxer Shorts Multipack - Moisture Wicking Technology (3 Pack Black L)**Giovici**£12.43**4.4★**▲ 338%**](https://www.amazon.co.uk/dp/B09LHTTD9L)
**~~View all trending →~~**
## **What buyers say about marks and spencer biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Absolutely delicious”*
**Comfort-Overall**12%
*“Super comfortable”*
**Quality-Overall**10%
*“good quality M&S Tea Bags”*
**Gifting Purpose**7%
*“Great for a gift”*
**Size-Overall**7%
*“I was very happy that the petite size is a lovely fit”*
**Vegan/Organic**6%
*“The best vegan treat”*
**Value For Money**4%
*“Excellent value”*
**Baking**4%
*“Versatile as cake and pudding toppings too”*
**Sweetness**3%
*“Lovely chocolate”*
**Soft Feel**2%
*“the cotton is very soft”*
### **What buyers complain about **
**Size-Overall**24%
*“Poor Fit”*
**Value For Money**15%
*“Overpriced”*
**Taste-Overall**14%
*“Taste is not good”*
**Advertised Vs Actual Product**9%
*“Looks can be deceiving”*
**Storage Temperature**4%
*“Melted lump”*
**Quality-Overall**3%
*“Cheap quality”*
**Flavor**2%
*“The overall flavour was the crispy kunafa which tastes like wafer”*
**Comfort-Overall**2%
*“Uncomfortable in all the wrong ways”*
**Thickness**2%
*“its nowhere near as thick as the pictures”*
**Texture/Consistency-Overall**1%
*“The texture is weirdly too soft and the chocolate is not very good, it's waxy”*
### **Top return reasons **
**Size-Overall**27%
**Length**15%
**Transparency**14%
**Thin**10%
**Material Quality**7%
**Waist Fit**6%
**Width**6%
**Quality-Overall**3%
**Gap/Hole**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is marks and spencer biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 52 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the marks and spencer biscuits niche?**
- 20 brands and 39 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in marks and spencer biscuits?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.2%.
- **When does demand for marks and spencer biscuits peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the marks and spencer biscuits niche?**
- Listings span £5.62–£27.60; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 2,736 reviews — the moat a new listing must climb.
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