[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-margarine":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":217,"demand":222,"seasonality":536,"brandShare":549,"products":570,"feedback":803,"searchTerms":926,"related":976,"lastUpdated":165},"5c825926-7b2a-401b-9e28-290e17e57ec9","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":159,"successfulLaunches360":160,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":166,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":159,"unitsSoldMin":171,"unitsSoldAvgMin":172,"unitsSoldAvgMax":173,"revenueMin":174,"revenueMax":175,"avgBrandAgeMonths":176,"avgSellerAgeDays":177,"top20ClickShare":178,"top20BrandShare":179,"primePct":179,"oosRate":180},69374,151356,1.5195,-0.0542,0.1894,0.5962,0.8734,4.54,586,2.42,0.97,3.82,27,40000,0,6,7,"margarine","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fmargarine","Cooking Ingredients","2026-07-24T04:48:33.980262+00:00",12,13,37,[],22,30000,750,1000,72600,96800,70,174,0.9367,1,0.0913,{"score":182,"verdict":183,"components":184},43,"skip",[185,190,192,196,199,202,205,210,213,215],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",17,0.15,69373.72,{"key":191,"score":170,"weight":188,"raw":148},"growth",{"key":193,"score":194,"weight":195,"raw":149},"conversion",99,0.1,{"key":197,"score":198,"weight":188,"raw":150},"competition",42,{"key":200,"score":201,"weight":195,"raw":151},"brandShare",29,{"key":203,"score":204,"weight":195,"raw":152},"qualityGap",35,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",73,0.05,585.81,{"key":211,"score":212,"weight":195,"raw":159},"returns",100,{"key":214,"score":161,"weight":208,"raw":154},"avgPrice",{"key":216,"score":159,"weight":208,"raw":159},"priceRange",{"avgRating":218,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},4.36,12.12,0.0064,27606,{"points":223,"droppedPartialWeek":535},[224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505,508,511,514,517,520,523,526,529,532],{"week":225,"volume":226},"2024-07-28",3229,{"week":228,"volume":229},"2024-08-04",3026,{"week":231,"volume":232},"2024-08-11",3170,{"week":234,"volume":235},"2024-08-18",3167,{"week":237,"volume":238},"2024-08-25",3080,{"week":240,"volume":241},"2024-09-01",2896,{"week":243,"volume":244},"2024-09-08",2846,{"week":246,"volume":247},"2024-09-15",2960,{"week":249,"volume":250},"2024-09-22",3232,{"week":252,"volume":253},"2024-09-29",3447,{"week":255,"volume":256},"2024-10-06",3528,{"week":258,"volume":259},"2024-10-13",3246,{"week":261,"volume":262},"2024-10-20",3323,{"week":264,"volume":265},"2024-10-27",3177,{"week":267,"volume":268},"2024-11-03",3316,{"week":270,"volume":271},"2024-11-10",3292,{"week":273,"volume":274},"2024-11-17",2101,{"week":276,"volume":277},"2024-11-24",2215,{"week":279,"volume":280},"2024-12-01",2023,{"week":282,"volume":283},"2024-12-08",1925,{"week":285,"volume":286},"2024-12-15",2052,{"week":288,"volume":289},"2024-12-22",2342,{"week":291,"volume":292},"2024-12-29",1734,{"week":294,"volume":295},"2025-01-05",2020,{"week":297,"volume":298},"2025-01-12",2036,{"week":300,"volume":301},"2025-01-19",2016,{"week":303,"volume":304},"2025-01-26",2265,{"week":306,"volume":307},"2025-02-02",2343,{"week":309,"volume":310},"2025-02-09",2013,{"week":312,"volume":313},"2025-02-16",1772,{"week":315,"volume":316},"2025-02-23",1895,{"week":318,"volume":319},"2025-03-02",1578,{"week":321,"volume":322},"2025-03-09",1649,{"week":324,"volume":325},"2025-03-16",1532,{"week":327,"volume":328},"2025-03-23",1732,{"week":330,"volume":331},"2025-03-30",1796,{"week":333,"volume":334},"2025-04-06",1542,{"week":336,"volume":337},"2025-04-13",1659,{"week":339,"volume":340},"2025-04-20",1766,{"week":342,"volume":325},"2025-04-27",{"week":344,"volume":345},"2025-05-04",1351,{"week":347,"volume":348},"2025-05-11",1415,{"week":350,"volume":351},"2025-05-18",1395,{"week":353,"volume":354},"2025-05-25",1407,{"week":356,"volume":357},"2025-06-01",1501,{"week":359,"volume":360},"2025-06-08",1564,{"week":362,"volume":363},"2025-06-15",1459,{"week":365,"volume":366},"2025-06-22",1267,{"week":368,"volume":369},"2025-06-29",1149,{"week":371,"volume":372},"2025-07-06",2065,{"week":374,"volume":375},"2025-07-13",2038,{"week":377,"volume":378},"2025-07-20",2105,{"week":380,"volume":381},"2025-07-27",1914,{"week":383,"volume":384},"2025-08-03",1831,{"week":386,"volume":387},"2025-08-10",2622,{"week":389,"volume":390},"2025-08-17",2479,{"week":392,"volume":393},"2025-08-24",2636,{"week":395,"volume":396},"2025-08-31",2889,{"week":398,"volume":399},"2025-09-07",2699,{"week":401,"volume":402},"2025-09-14",2764,{"week":404,"volume":405},"2025-09-21",3012,{"week":407,"volume":408},"2025-09-28",2684,{"week":410,"volume":411},"2025-10-05",3399,{"week":413,"volume":414},"2025-10-12",3090,{"week":416,"volume":417},"2025-10-19",3144,{"week":419,"volume":420},"2025-10-26",3143,{"week":422,"volume":423},"2025-11-02",3556,{"week":425,"volume":426},"2025-11-09",3705,{"week":428,"volume":429},"2025-11-16",3659,{"week":431,"volume":432},"2025-11-23",4035,{"week":434,"volume":435},"2025-11-30",3823,{"week":437,"volume":438},"2025-12-07",3842,{"week":440,"volume":441},"2025-12-14",3639,{"week":443,"volume":444},"2025-12-21",3881,{"week":446,"volume":447},"2025-12-28",3329,{"week":449,"volume":450},"2026-01-04",3457,{"week":452,"volume":453},"2026-01-11",3986,{"week":455,"volume":456},"2026-01-18",4003,{"week":458,"volume":459},"2026-01-25",4071,{"week":461,"volume":462},"2026-02-01",3176,{"week":464,"volume":465},"2026-02-08",2615,{"week":467,"volume":468},"2026-02-15",2831,{"week":470,"volume":471},"2026-02-22",2878,{"week":473,"volume":474},"2026-03-01",2952,{"week":476,"volume":477},"2026-03-08",2918,{"week":479,"volume":480},"2026-03-15",3148,{"week":482,"volume":483},"2026-03-22",2905,{"week":485,"volume":486},"2026-03-29",3015,{"week":488,"volume":489},"2026-04-05",3346,{"week":491,"volume":492},"2026-04-12",2598,{"week":494,"volume":495},"2026-04-19",2944,{"week":497,"volume":498},"2026-04-26",2661,{"week":500,"volume":501},"2026-05-03",2517,{"week":503,"volume":504},"2026-05-10",2655,{"week":506,"volume":507},"2026-05-17",3212,{"week":509,"volume":510},"2026-05-24",3150,{"week":512,"volume":513},"2026-05-31",3076,{"week":515,"volume":516},"2026-06-07",3159,{"week":518,"volume":519},"2026-06-14",3089,{"week":521,"volume":522},"2026-06-21",3027,{"week":524,"volume":525},"2026-06-28",3130,{"week":527,"volume":528},"2026-07-05",2642,{"week":530,"volume":531},"2026-07-12",2564,{"week":533,"volume":534},"2026-07-19",2556,false,[537,538,539,540,541,542,543,544,545,546,547,548],1.1266399026322003,0.9220839615615178,0.8775454594997184,0.8524187542008029,0.8471289215062944,0.8121572498037102,0.902719395447692,1.0453716991528759,1.1142234897798122,1.230358407963814,1.2469731007324787,1.039787986864228,{"top":550,"otherBrandCount":160,"otherClickShare":569},[551,554,557,560,563,566],{"brand":552,"clickShare":553},"Morrisons",0.42069999999999996,{"brand":555,"clickShare":556},"Flora",0.1963,{"brand":558,"clickShare":559},"Plymouth",0.1515,{"brand":561,"clickShare":562},"Anchor",0.0526,{"brand":564,"clickShare":565},"Lurpak",0.0522,{"brand":567,"clickShare":568},"I Can't Believe It's Not Butter!",0.0519,0.07479999999999998,[571,581,591,601,612,620,630,640,650,660,670,682,692,700,709,717,725,735,746,757,766,774,783,793],{"asin":572,"title":573,"brand":558,"imageUrl":574,"price":575,"rating":576,"reviews":577,"clickShare90":559,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B00B0AV9PY","Flora Buttery Spread 1kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lSecB9fWL.jpg",3.63,4.7,1213,0.1717,"2015-08-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00B0AV9PY",{"asin":582,"title":583,"brand":552,"imageUrl":584,"price":585,"rating":586,"reviews":207,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0FPGH8KHH","Morrisons Olive Spread 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OXZWA0siL.jpg",1.56,4.4,0.1493,0.1203,"2025-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPGH8KHH",{"asin":592,"title":593,"brand":555,"imageUrl":594,"price":595,"rating":576,"reviews":596,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0CP9DH52Q","Flora Buttery 450g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411EE4f2y-L.jpg",2.45,84,0.1421,0.0877,"2023-11-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CP9DH52Q",{"asin":602,"title":603,"brand":552,"imageUrl":604,"price":605,"rating":606,"reviews":607,"clickShare90":608,"clickShare360":609,"launchDate":610,"amazonUrl":611},"B01C5YJR1G","Morrisons Baking Block 250g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41f9rX8RwUL.jpg",1.14,4.6,515,0.0909,0.1452,"2016-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01C5YJR1G",{"asin":613,"title":614,"brand":552,"imageUrl":615,"price":616,"rating":586,"reviews":207,"clickShare90":617,"clickShare360":618,"launchDate":589,"amazonUrl":619},"B0FQW9X5X6","Morrisons Pefectly Buttery 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31L95jh2VdL.jpg",1.36,0.0623,0.0187,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FQW9X5X6",{"asin":621,"title":622,"brand":567,"imageUrl":623,"price":624,"rating":625,"reviews":626,"clickShare90":568,"clickShare360":627,"launchDate":628,"amazonUrl":629},"B0D3HXS111","I CanT Believe Its Not Butter Light Spread 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41L7GFxY0lL.jpg",1.45,4.5,312,0.1554,"2024-05-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D3HXS111",{"asin":631,"title":632,"brand":561,"imageUrl":633,"price":634,"rating":606,"reviews":635,"clickShare90":636,"clickShare360":637,"launchDate":638,"amazonUrl":639},"B0BYT5WC47","Anchor Spreadable Blend of Butter and Rapeseed Oil 400 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RdyErH-yL.jpg",3.33,896,0.0366,0.0367,"2023-03-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BYT5WC47",{"asin":641,"title":642,"brand":555,"imageUrl":643,"price":644,"rating":606,"reviews":645,"clickShare90":646,"clickShare360":647,"launchDate":648,"amazonUrl":649},"B0DBJ394S9","Flora Plant Butter Spreadable 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WHfKjWFpL.jpg",2.47,149,0.0324,0.0334,"2024-07-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DBJ394S9",{"asin":651,"title":652,"brand":564,"imageUrl":653,"price":156,"rating":654,"reviews":655,"clickShare90":656,"clickShare360":657,"launchDate":658,"amazonUrl":659},"B0BWYX7991","Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 400 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hnr1ZKOQL.jpg",4.8,2045,0.0287,0.0297,"2023-02-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BWYX7991",{"asin":661,"title":662,"brand":552,"imageUrl":663,"price":664,"rating":625,"reviews":665,"clickShare90":666,"clickShare360":667,"launchDate":668,"amazonUrl":669},"B07VPWZ3DD","Morrisons Soft Spread 2kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31R1ug6e04L.jpg",3.71,163,0.0275,0.0151,"2019-07-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07VPWZ3DD",{"asin":671,"title":672,"brand":673,"imageUrl":674,"price":675,"rating":676,"reviews":677,"clickShare90":678,"clickShare360":679,"launchDate":680,"amazonUrl":681},"B0GQXFC2NW","Country Life British Spreadable 400g","Country Life","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SSeubNgDL.jpg",2.88,5,4,0.0244,0.0074,"2026-03-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GQXFC2NW",{"asin":683,"title":684,"brand":552,"imageUrl":685,"price":686,"rating":625,"reviews":687,"clickShare90":688,"clickShare360":689,"launchDate":690,"amazonUrl":691},"B0FPGL2G4V","Morrisons Reduced Fat Spreadable 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aacJtMoaL.jpg",2.35,55,0.0238,0.0172,"2025-07-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPGL2G4V",{"asin":693,"title":694,"brand":552,"imageUrl":695,"price":696,"rating":159,"reviews":159,"clickShare90":697,"clickShare360":698,"launchDate":690,"amazonUrl":699},"B0FPGNLWR4","Morrisons Savers Soft Spread 1kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NNQgpau-L.jpg",1.85,0.0176,0.0053,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPGNLWR4",{"asin":701,"title":702,"brand":561,"imageUrl":703,"price":704,"rating":625,"reviews":705,"clickShare90":706,"clickShare360":707,"launchDate":638,"amazonUrl":708},"B0BYT8HXV7","Anchor Lighter Spreadable Blend of Butter and Rapeseed Oil 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ja1aD5wKL.jpg",3.35,151,0.016,0.0166,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BYT8HXV7",{"asin":710,"title":711,"brand":552,"imageUrl":712,"price":713,"rating":625,"reviews":714,"clickShare90":715,"clickShare360":678,"launchDate":690,"amazonUrl":716},"B0FPGJLK17","Morrisons British Salted Spreadable Butter 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mrIkAvyyL.jpg",2.34,183,0.0158,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPGJLK17",{"asin":718,"title":719,"brand":552,"imageUrl":720,"price":721,"rating":159,"reviews":159,"clickShare90":722,"clickShare360":723,"launchDate":589,"amazonUrl":724},"B0FPGJQWL9","Morrisons Spreadable 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Mtdmp0eXL.jpg",2.26,0.0154,0.0046,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FPGJQWL9",{"asin":726,"title":727,"brand":555,"imageUrl":728,"price":729,"rating":586,"reviews":730,"clickShare90":731,"clickShare360":732,"launchDate":733,"amazonUrl":734},"B0BGSXTGMX","Flora Buttery Spread 450g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GMEb4N6cL.jpg",1.76,127,0.0141,0.008,"2022-09-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BGSXTGMX",{"asin":736,"title":737,"brand":738,"imageUrl":739,"price":155,"rating":740,"reviews":741,"clickShare90":742,"clickShare360":743,"launchDate":744,"amazonUrl":745},"B0CG9SZ94L","Just Like Butter Spread 450g","Just Like Butter","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+UxH7dMTL.jpg",3.7,24,0.0126,0.0075,"2023-07-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CG9SZ94L",{"asin":747,"title":748,"brand":749,"imageUrl":750,"price":751,"rating":606,"reviews":752,"clickShare90":753,"clickShare360":754,"launchDate":755,"amazonUrl":756},"B001VBVADS","Clover Light Spread 500 g","Clover","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FWPnzhlBL.jpg",2.63,865,0.0119,0.0039,"2009-03-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB001VBVADS",{"asin":758,"title":759,"brand":564,"imageUrl":760,"price":704,"rating":576,"reviews":761,"clickShare90":762,"clickShare360":763,"launchDate":764,"amazonUrl":765},"B002V6SNXW","Lurpak Slightly Salted Spreadable Blend of Butter and Rapeseed Oil 250g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312IeL83myL.jpg",1145,0.0118,0.009,"2010-02-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB002V6SNXW",{"asin":767,"title":768,"brand":564,"imageUrl":769,"price":156,"rating":576,"reviews":770,"clickShare90":771,"clickShare360":772,"launchDate":658,"amazonUrl":773},"B0BWYWY57Z","Lurpak Lighter Spreadable Blend of Butter and Rapeseed Oil 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PdYB+uQaL.jpg",598,0.0117,0.0136,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BWYWY57Z",{"asin":775,"title":776,"brand":552,"imageUrl":777,"price":778,"rating":606,"reviews":779,"clickShare90":780,"clickShare360":781,"launchDate":610,"amazonUrl":782},"B01F02DGGW","Morrisons Unsalted British Butter 250g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41d2J+YO4KL.jpg",2.12,2531,0.0098,0.0182,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01F02DGGW",{"asin":784,"title":785,"brand":786,"imageUrl":787,"price":788,"rating":789,"reviews":182,"clickShare90":790,"clickShare360":732,"launchDate":791,"amazonUrl":792},"B0F6ZHSVTS","Kerrygold Spreadable 400g","kerrygold","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bCQYhxTVL.jpg",3.81,4.3,0.0096,"2025-04-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F6ZHSVTS",{"asin":794,"title":795,"brand":796,"imageUrl":797,"price":798,"rating":586,"reviews":645,"clickShare90":799,"clickShare360":800,"launchDate":801,"amazonUrl":802},"B09ZLLTV6T","Pure Dairy Free Buttery Taste 500g","Scoban","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qcZgoTA2L.jpg",1.87,0.0086,0.0125,"2022-05-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09ZLLTV6T",{"love":804,"hate":873,"returnReasons":925},[805,812,819,826,833,840,846,853,860,866],{"topic":806,"percentOfMentions":807,"verbatims":808},"Taste-Overall",0.382,[809,810,811],"great taste as expected","Great tasting","Good creamy taste",{"topic":813,"percentOfMentions":814,"verbatims":815},"Value For Money",0.1934,[816,817,818],"Good value for money","Good value spread","Good value",{"topic":820,"percentOfMentions":821,"verbatims":822},"Baking",0.08109999999999999,[823,824,825],"Good for baking","it melts nicely on hot toast","Good for toast and baking",{"topic":827,"percentOfMentions":828,"verbatims":829},"Quality-Overall",0.0757,[830,831,832],"Consistent quality over the years","Good quality butter","Good quality",{"topic":834,"percentOfMentions":835,"verbatims":836},"Texture\u002FConsistency-Overall",0.0373,[837,838,839],"Just like other brands of butter great price and very spreadable","The texture is smooth","The texture was smoother than my last five life decisions combined",{"topic":841,"percentOfMentions":636,"verbatims":842},"Flavor",[843,844,845],"Lovely taste","Extremely Delicious butter","rich flavor that tastes remarkably like real butter",{"topic":847,"percentOfMentions":848,"verbatims":849},"Salt Content",0.0329,[850,851,852],"Much cheaper than branded salted butter","The quality of Morrisons salted Butter is very good I love it","Slightly salty which I love",{"topic":854,"percentOfMentions":855,"verbatims":856},"Vegan\u002FOrganic",0.0322,[857,858,859],"Vegan","My favourite vegan butter","Easily spreadable and great tasting vegan buttery margarine",{"topic":861,"percentOfMentions":862,"verbatims":863},"Advertised Vs Actual Product",0.0263,[864,865],"As advertised","Exactly what i ordeted",{"topic":867,"percentOfMentions":868,"verbatims":869},"Ease Of Use",0.0219,[870,871,872],"Convenient","Easy spreading","Easily spreadable",[874,880,886,891,896,902,908,913,916,920],{"topic":806,"percentOfMentions":875,"verbatims":876},0.3472,[877,878,879],"Hardly any taste","Doesnt have the real buttery taste","Absolutely vile fishy taste",{"topic":881,"percentOfMentions":882,"verbatims":883},"Oily\u002FGreasy",0.11109999999999999,[884,885],"vegetable oil this is not butter be aware what youre putting into your body","Buttery",{"topic":841,"percentOfMentions":887,"verbatims":888},0.08800000000000001,[889,877,890],"Quite flavourless","Prefer the Aldi version this tastes like marg not buttery enough",{"topic":827,"percentOfMentions":892,"verbatims":893},0.0694,[894,895],"Poor quality","Poor quality and I won't be buying in the future",{"topic":897,"percentOfMentions":898,"verbatims":899},"Contamination",0.0556,[900,901],"mess with the butter","Unhygienic",{"topic":903,"percentOfMentions":904,"verbatims":905},"Size-Overall",0.0417,[906,907],"large","The only downside is the size change",{"topic":909,"percentOfMentions":910,"verbatims":911},"Nutritional Content",0.0278,[912],"high I saturated fats",{"topic":813,"percentOfMentions":910,"verbatims":914},[915],"cheaper in price",{"topic":867,"percentOfMentions":917,"verbatims":918},0.018500000000000003,[919],"does tend to be a bit hard straight from the fridge",{"topic":921,"percentOfMentions":922,"verbatims":923},"Dilute\u002FWatery",0.0139,[924],"Watery",[],[927,931,936,941,946,951,956,961,966,971],{"term":162,"volume":928,"growthQoq":929,"conversionRate":930},81874,-0.0266,0.151,{"term":932,"volume":933,"growthQoq":934,"conversionRate":935},"flora buttery",11808,0.1625,0.2752,{"term":937,"volume":938,"growthQoq":939,"conversionRate":940},"low fat butter",8652,0.0828,0.0431,{"term":942,"volume":943,"growthQoq":944,"conversionRate":945},"flora butter",9032,0.0062,0.1524,{"term":947,"volume":948,"growthQoq":949,"conversionRate":950},"baking butter",11200,-0.2886,0.1442,{"term":952,"volume":953,"growthQoq":954,"conversionRate":955},"olive spread",7992,-0.044,0.2043,{"term":957,"volume":958,"growthQoq":959,"conversionRate":960},"baking spread",5285,-0.248,0.1087,{"term":962,"volume":963,"growthQoq":964,"conversionRate":965},"stork margarine",6519,-0.2959,0.038,{"term":967,"volume":968,"growthQoq":969,"conversionRate":970},"margerine",3277,-0.1045,0.2151,{"term":972,"volume":973,"growthQoq":974,"conversionRate":975},"olive oil spread",3381,-0.1854,0.1014,[977,984,989,995,1000,1005],{"title":978,"href":979,"score":980,"verdict":981,"marketSize":982,"growth90":983},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":985,"href":986,"score":980,"verdict":981,"marketSize":987,"growth90":988},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":990,"href":991,"score":980,"verdict":992,"marketSize":993,"growth90":994},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":996,"href":997,"score":980,"verdict":992,"marketSize":998,"growth90":999},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1001,"href":1002,"score":176,"verdict":992,"marketSize":1003,"growth90":1004},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",513756.37,0.324,{"title":1006,"href":1007,"score":176,"verdict":992,"marketSize":1008,"growth90":1009},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]