---
title: "Margarine — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/margarine"
last_updated: "2026-07-31T19:22:14.664Z"
locale: en
meta:
description: "Niche score 43/100 · £69K/yr market · 151K searches/yr · £2.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £69K/yr market · 151K searches/yr · £2.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Margarine — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **margarine**
**Skip it**
Prices mostly outside the sweet spot ($0.97–$3.82) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 99Competition 42Returns 100Price range 0Avg price 7Brand share 29Review moat 73Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****585.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£69K**
£69K/yr · 151K searches
**Avg price**
**Bad****£2.42**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.97–£3.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, margarine is a £69K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **margarine market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£73K–£97K**
- units × avg price
- **Conversion rate**
- **18.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 94%
**Open market**
**7%**
- Morrisons42% - Flora20% - Plymouth15% - Anchor5% - Lurpak5% - I Can't Believe It's Not Butter!5% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
4K3KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/margarine/trend)
## **Top margarine search terms**
- **margarine**82K/yr-2.7%15.1% conv. - **flora buttery**12K/yr+16.3%27.5% conv. - **low fat butter**9K/yr+8.3%4.3% conv. - **flora butter**9K/yr+0.6%15.2% conv. - **baking butter**11K/yr-28.9%14.4% conv. - **olive spread**8K/yr-4.4%20.4% conv. - **baking spread**5K/yr-24.8%10.9% conv. - **stork margarine**7K/yr-29.6%3.8% conv. - **margerine**3K/yr-10.4%21.5% conv. - **olive oil spread**3K/yr-18.5%10.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/margarine/search-terms)
## **Top margarine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£8K16%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flora Buttery Spread 1kg**Plymouth**£3.63**4.7★1,213 rev](https://www.amazon.co.uk/dp/B00B0AV9PY) [2**Morrisons Olive Spread 500g**Morrisons**£1.56**4.4★73 rev](https://www.amazon.co.uk/dp/B0FPGH8KHH) [3**Flora Buttery 450g**Flora**£2.45**4.7★84 rev](https://www.amazon.co.uk/dp/B0CP9DH52Q) [4**Morrisons Baking Block 250g**Morrisons**£1.14**4.6★515 rev](https://www.amazon.co.uk/dp/B01C5YJR1G) [5**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**4.4★73 rev](https://www.amazon.co.uk/dp/B0FQW9X5X6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Country Life British Spreadable 400g**Country Life**£2.88**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GQXFC2NW) [**Morrisons Olive Spread 500g**Morrisons**£1.56**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGH8KHH) [**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Morrisons Spreadable 500g**Morrisons**£2.26**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGJQWL9) [**Morrisons Reduced Fat Spreadable 500g**Morrisons**£2.35**55 rev12mo ago](https://www.amazon.co.uk/dp/B0FPGL2G4V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Spreadable 500g**Morrisons**£2.26**0.0★**▲ 235%**](https://www.amazon.co.uk/dp/B0FPGJQWL9) [**Morrisons Pefectly Buttery 500g**Morrisons**£1.36**4.4★**▲ 233%**](https://www.amazon.co.uk/dp/B0FQW9X5X6) [**Morrisons Savers Soft Spread 1kg**Morrisons**£1.85**0.0★**▲ 232%**](https://www.amazon.co.uk/dp/B0FPGNLWR4) [**Country Life British Spreadable 400g**Country Life**£2.88**5.0★**▲ 230%**](https://www.amazon.co.uk/dp/B0GQXFC2NW) [**Clover Light Spread 500 g**Clover**£2.63**4.6★**▲ 205%**](https://www.amazon.co.uk/dp/B001VBVADS)
**~~View all trending →~~**
## **What buyers say about margarine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“great taste as expected”*
**Value For Money**19%
*“Good value for money”*
**Baking**8%
*“Good for baking”*
**Quality-Overall**8%
*“Consistent quality over the years”*
**Texture/Consistency-Overall**4%
*“Just like other brands of butter great price and very spreadable”*
**Flavor**4%
*“Lovely taste”*
**Salt Content**3%
*“Much cheaper than branded salted butter”*
**Vegan/Organic**3%
*“Vegan”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**2%
*“Convenient”*
### **What buyers complain about **
**Taste-Overall**35%
*“Hardly any taste”*
**Oily/Greasy**11%
*“vegetable oil this is not butter be aware what youre putting into your body”*
**Flavor**9%
*“Quite flavourless”*
**Quality-Overall**7%
*“Poor quality”*
**Contamination**6%
*“mess with the butter”*
**Size-Overall**4%
*“large”*
**Nutritional Content**3%
*“high I saturated fats”*
**Value For Money**3%
*“cheaper in price”*
**Ease Of Use**2%
*“does tend to be a bit hard straight from the fridge”*
**Dilute/Watery**1%
*“Watery”*
## **Common questions**
- **Is margarine profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 27 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the margarine niche?**
- 12 brands and 37 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in margarine?**
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Flavor. The return rate is 0.0%.
- **When does demand for margarine peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the margarine niche?**
- Listings span £0.97–£3.82; the average listing price is £2.42 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.
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