---
title: "Maple Syrup — £670K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/maple-syrup"
last_updated: "2026-07-31T19:20:15.540Z"
locale: en
meta:
description: "Niche score 47/100 · £670K/yr market · 402K searches/yr · £10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £670K/yr market · 402K searches/yr · £10.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maple Syrup — £670K/yr Amazon UK Niche (2026) - Flapen"
---
# **maple syrup**
**Skip it**
Soft demand (-15.1% this quarter) — this niche doesn't clear our bar today.
Market size 67Growth 17Conversion 98Competition 22Returns 100Price range 45Avg price 37Brand share 21Review moat 60Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£670K**
£670K/yr · 402K searches
**Review moat**
**Good****1,092.73**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.75–£25.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.40**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, maple syrup is a £670K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maple syrup market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£624K–£832K**
- units × avg price
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**4%**
- Biona35% - KIRKLAND26% - Buckwud18% - Maple Shack7% - Morrisons5% - MAPLE CREST4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/maple-syrup/trend)
## **Top maple syrup search terms**
- **maple syrup**285K/yr-15.5%14.2% conv. - **maple syrup 1 litre**37K/yr-8.7%13.5% conv. - **organic maple syrup**19K/yr-20.0%12.7% conv. - **maple syrup organic**20K/yr-23.3%12.3% conv. - **pure maple syrup**11K/yr-12.7%6.2% conv. - **canadian maple syrup**10K/yr-16.7%4.1% conv. - **maple**10K/yr-8.1%7.1% conv. - **kirkland maple syrup**5K/yr+3.9%10.5% conv. - **1l maple syrup**3K/yr-8.6%14.2% conv. - **organic maple syrup 1 litre**2K/yr-16.5%15.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/maple-syrup/search-terms)
## **Top maple syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£67K20%£134K30%£201K40%£268K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kirkland Signature Canadian Maple Syrup - 1L - Grade A Amber**KIRKLAND**£14.29**4.7★5,803 rev](https://www.amazon.co.uk/dp/B002NSG0R4) [2**Buckwud 100% Organic Maple Syrup 250g Grade A Pure Canadian Natural Coffee Syrup Buttery Caramel Flavour Plant-Based Suitable for Vegans & Vegetarians**Buckwud**£5.01**4.6★746 rev](https://www.amazon.co.uk/dp/B00A76IZ54) [3**Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian**Biona**£5.62**4.7★250 rev](https://www.amazon.co.uk/dp/B0CWM7FG84) [4**Biona Organic Maple Syrup 1L - Amber Grade A - Pure Canadian**Biona**£17.00**4.7★378 rev](https://www.amazon.co.uk/dp/B0CWMK56LD) [5**Biona Organic Maple Syrup 330g - Amber Grade A - Pure Canadian**Biona**£5.43**4.8★342 rev](https://www.amazon.co.uk/dp/B0CWLVS9FV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harrissen Select 100% Pure Maple Syrup 1L | Grade A Amber Rich Taste | Natural Sweetener for Pancakes Waffles Desserts & Baking | Authentic Canadian Maple Syrup | No Additives or Preservatives**Generic**£15.89**20 rev9mo ago](https://www.amazon.co.uk/dp/B0FVJTH45F) [**Morrisons The Best Maple Syrup 189ml**Morrisons**£3.98**23 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVY515) [**Maple Crest Pure Maple Syrup 250g**MAPLE CREST**£3.60**4 rev1y ago](https://www.amazon.co.uk/dp/B0F5XDGYHN) [**Maple Crest Pancake Syrup 330g**MAPLE CREST**£2.85**47 rev2y ago](https://www.amazon.co.uk/dp/B0D8WT7G58) [**Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian**Biona**£5.62**250 rev2y ago](https://www.amazon.co.uk/dp/B0CWM7FG84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maple Crest Pure Maple Syrup 250g**MAPLE CREST**£3.60**5.0★**▲ 131%**](https://www.amazon.co.uk/dp/B0F5XDGYHN) [**47 North Canadian Organic Maple Syrup Single Source Grade A Dark Robust 500ml (1 Bottle)**47 North**£12.42**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B07VWKBK26) [**Harrissen Select 100% Pure Maple Syrup 1L | Grade A Amber Rich Taste | Natural Sweetener for Pancakes Waffles Desserts & Baking | Authentic Canadian Maple Syrup | No Additives or Preservatives**Generic**£15.89**5.0★**▲ 77%**](https://www.amazon.co.uk/dp/B0FVJTH45F) [**Buckwud 100% Organic Maple Syrup 250g Grade A Pure Canadian Natural Coffee Syrup Buttery Caramel Flavour Plant-Based Suitable for Vegans & Vegetarians**Buckwud**£5.01**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B00A76IZ54) [**Biona Organic Maple Syrup 330g - Dark Grade A - Pure Canadian**Biona**£5.62**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B0CWM7FG84)
**~~View all trending →~~**
## **What buyers say about maple syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Absolutely delicious”*
**Quality-Overall**14%
*“Excellent product”*
**Flavor**14%
*“Rich deep flavour, delicious”*
**Value For Money**11%
*“reasonably priced”*
**Vegan/Organic**6%
*“Literally pure unadulterated Maple Syrup”*
**Baking**2%
*“It's perfect on pancakes, waffles, or in baking”*
**Sweetness**2%
*“satisfying without being overly sweet or overpowering”*
**Cooking Instructions**1%
*“We use it on all sorts of things, from pancakes and porridge to yoghurt, and its also great for cooking and baking”*
**Size-Overall**1%
*“Perfect dinky little size”*
**Health Benefits-Overall**1%
*“healthier”*
### **What buyers complain about **
**Value For Money**17%
*“Really disappointed as I will have to pour 90% down the drain”*
**Advertised Vs Actual Product**9%
*“This is not maple syrup. Not maple syrup. Just maple flavoured syrup”*
**Ingredients-Overall**9%
*“This isn't MAPLE SYRUP”*
**Bitter**9%
*“Bitter aftertaste”*
**Flavor**8%
*“This has very little maple flavor”*
**Taste-Overall**5%
*“Doesn't taste right”*
**Dilute/Watery**3%
*“A bit too runny”*
**Contamination**3%
*“This very likely means contamination during production”*
**Size-Overall**3%
*“Bottle size could be bigger”*
**Design-Overall**3%
*“poor bottle design”*
## **Common questions**
- **Is maple syrup profitable to sell on Amazon United Kingdom?**
- The niche generates £670K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the maple syrup niche?**
- 8 brands and 92 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in maple syrup?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for maple syrup peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the maple syrup niche?**
- Listings span £1.75–£25.81; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.
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