---
title: "Maoam — £253K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/maoam"
last_updated: "2026-07-31T19:20:44.218Z"
locale: en
meta:
description: "Niche score 48/100 · £253K/yr market · 263K searches/yr · £6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £253K/yr market · 263K searches/yr · £6.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maoam — £253K/yr Amazon UK Niche (2026) - Flapen"
---
# **maoam**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 36Conversion 97Competition 33Returns 100Price range 14Avg price 18Brand share 6Review moat 67Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****827.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£253K**
£253K/yr · 263K searches
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£6.38**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.78–£17.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, maoam is a £253K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maoam market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£255K–£319K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **11%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**110**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Maoam66% - Swizzels22% - HARIBO4% - Strawberry Ledge3% - Sweetzone3% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/maoam/trend)
## **Top maoam search terms**
- **maoam sweets**74K/yr+15.0%15.5% conv. - **chewy sweets**54K/yr-0.3%4.7% conv. - **maoam**50K/yr+17.4%17.2% conv. - **drumsticks sweets**24K/yr+55.4%9.0% conv. - **drumstick lollies**24K/yr-32.2%10.1% conv. - **maoam stripes**8K/yr+40.2%8.2% conv. - **chews sweets**7K/yr-8.4%4.5% conv. - **chew sweets**8K/yr-18.0%4.0% conv. - **drum sticks sweets**6K/yr-8.9%6.0% conv. - **drumstick sweets**4K/yr-3.2%8.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/maoam/search-terms)
## **Top maoam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£25K20%£51K30%£76K40%£101K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maoam Stripes Fruit Sweets 140g**Maoam**£0.90**4.7★3,042 rev](https://www.amazon.co.uk/dp/B076482QCJ) [2**HARIBO MAOAM Joystixx Chewy Fruit Flavour Sweets 140g Share Size**Maoam**£0.93**4.7★1,514 rev](https://www.amazon.co.uk/dp/B07C2JDM1K) [3**Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags**Swizzels**£1.03**4.7★292 rev](https://www.amazon.co.uk/dp/B0DC74Y3BK) [4**Maoam Stripes - Fruit Flavour Chew 120 Tub**Maoam**£7.77**4.7★1,163 rev](https://www.amazon.co.uk/dp/B012810OJK) [5**MAOAM Pinballs Chewy and Fruity Sweets 140g Share Size**Maoam**£0.88**4.7★1,055 rev](https://www.amazon.co.uk/dp/B0764FQ7SR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swizzels Retro Drumstick Lollies Sweets x 30 Individually Wrapped Sweets**Swizzels**£5.11**32 rev1y ago](https://www.amazon.co.uk/dp/B0F9LLGHD9) [**Maoam Sweets | 40 Piece Letterbox Sweets Gift Box | Maoam Stixx Bloxx & Stripes Chewy Fruity Sweet Selection | Ideal for Birthdays Thank You Gifts & Treat Boxes**Strawberry Ledge**£8.26**114 rev1y ago](https://www.amazon.co.uk/dp/B0DHDCM76R) [**Swizzels Originals Drumstick 120g - Classic Raspberry & Milk Flavour Swizzels Lollies - Individually Wrapped Sweets Vegan Candy for Sharing Treat Jars & Party Bags**Swizzels**£1.03**292 rev1y ago](https://www.amazon.co.uk/dp/B0DC74Y3BK) [**Sweetzone Fruit Chews - 1kg Bag of Sweets - Irresistible Gummy Sweets and Chewy Sweet Fruity Candy - Experience the Burst of Fruity Flavours in Every Piece - Halal Sweet for Everyone**Sweetzone**£8.43**180 rev2y ago](https://www.amazon.co.uk/dp/B0D7V1MTZ5) [**Swizzels Squashies Sweets Drumstick Squashies Original Sweets - Raspberry and Milk Flavour- Single Pack 140g**Swizzels**£0.78**1,517 rev2y ago](https://www.amazon.co.uk/dp/B0CF37H49S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)**Swizzels**£0.96**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B09YVF338L) [**20 x Individually Wrapped Sweets | Assorted Sweet Pick and Mix Selection | For Parties Gifts Sharing Seasonality Special Events (Swizzlers- Drumstick Lollies x 20) Haynesdiscount**Generic**£6.87**3.4★**▲ 83%**](https://www.amazon.co.uk/dp/B0FR52JYVH) [**Maoam Stripes Fruit Sweets Party Bag 2.2kg**Maoam**£17.34**4.7★**▲ 77%**](https://www.amazon.co.uk/dp/B075TLPS8F) [**Maoam Stripes Fruit Sweets 140g**Maoam**£0.90**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B076482QCJ) [**Swizzels Drumstick Choos Sharing Bag 115g Fruity Chewy Retro Sweets for Party Bags Sharing & Candy Snacks Assorted Swizzels Sweets**Swizzels**£1.04**3.0★**▲ 35%**](https://www.amazon.co.uk/dp/B0BRQRVWR5)
**~~View all trending →~~**
## **What buyers say about maoam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**29%
*“These sweets are amazing”*
**Taste-Overall**22%
*“A lovely taste of my childhood”*
**Value For Money**14%
*“Great value for money”*
**Ease Of Chewing/Swallowing**8%
*“A Great Selection of Chews”*
**Flavor**6%
*“good flavour”*
**Quality-Overall**5%
*“Great value and quality arrived quickly”*
**Size-Overall**3%
*“perfect size”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Gifting Purpose**2%
*“Great gifts”*
**Texture/Consistency-Overall**1%
*“Theyre a nice texture”*
### **What buyers complain about **
**Hard Feel**21%
*“they are rock hard”*
**Flavor**11%
*“was mainly orange which in my opinion is the worse flavour”*
**Ease Of Chewing/Swallowing**10%
*“they are soo chewy”*
**Size-Overall**9%
*“Wouldnt really say these are share size”*
**Stale/Rotten/Spoiled**8%
*“these were not fresh”*
**Moist/Dry**7%
*“they are dry sweets”*
**Taste-Overall**6%
*“taste stale yuck dont buy”*
**Advertised Vs Actual Product**4%
*“Incorrect description”*
**Storage Temperature**4%
*“Was like they arrived frozen”*
**Quality-Overall**2%
*“Poor quality dry sweets”*
## **Common questions**
- **Is maoam profitable to sell on Amazon United Kingdom?**
- The niche generates £253K/yr across 19 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the maoam niche?**
- 6 brands and 110 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in maoam?**
- Top complaints mined from reviews: Hard Feel, Flavor, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- **When does demand for maoam peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the maoam niche?**
- Listings span £0.78–£17.34; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)