---
title: "Reviews — manuka honey - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/manuka-honey/reviews"
last_updated: "2026-07-31T08:09:02.850Z"
locale: en
meta:
  description: "Niche score 59/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — manuka honey - Flapen"
---

# **manuka honey**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 11Conversion 80Competition 69Returns 100Price range 79Avg price 86Brand share 47Review moat 40Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.25**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.1M**

£1.1M/yr · 657K searches

**Price range**

**Great****£7.99–£42.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,529.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-28.3%**

90-day search growth — must beat 0% to launch