---
title: "Manuka Honey — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/manuka-honey"
last_updated: "2026-07-31T06:32:17.342Z"
locale: en
meta:
description: "Niche score 59/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Manuka Honey — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **manuka honey**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 11Conversion 80Competition 69Returns 100Price range 79Avg price 86Brand share 47Review moat 40Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.25**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 657K searches
**Price range**
**Great****£7.99–£42.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,529.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, manuka honey is a £1.1M/yr Amazon United Kingdom market (657K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **manuka honey market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£963K–£1.2M**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**16%**
- Pure Gold23% - Manuka Doctor20% - Manuka Lab13% - Hilltop Honey12% - Steens8% - ActivOn7% - Open — no brand owns it (4 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/manuka-honey/trend)
## **Top manuka honey search terms**
- **manuka honey**427K/yr-31.3%6.7% conv. - **manuka honey medical grade**94K/yr-15.2%8.2% conv. - **manuka honey 500g**32K/yr-33.7%6.4% conv. - **honey manuka**16K/yr-19.7%6.5% conv. - **manuka**18K/yr-28.8%5.5% conv. - **manuka doctor honey**12K/yr-27.8%5.1% conv. - **new zealand manuka honey**7K/yr-29.6%3.5% conv. - **manuka doctor**10K/yr-35.4%2.8% conv. - **raw manuka honey**6K/yr-22.5%4.3% conv. - **manuka honey 500 mgo**4K/yr-4.0%7.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/manuka-honey/search-terms)
## **Top manuka honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£42K8%£84K12%£127K16%£169K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Gold - Manuka Honey - 525+ MGO Certified Premium - 500g - New Zealand Ethically Sourced Raw & Unpasteurised - Naturally Made by Bees & Home Traceable - 1 Pack**Pure Gold**£37.30**4.6★6,271 rev](https://www.amazon.co.uk/dp/B07VRX7TL5) [2**MANUKA DOCTOR | MGO 100 Squeezy Manuka Honey Multifloral | 300g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | BPA-Free & Recyclable**Manuka Doctor**£8.50**4.7★7,201 rev](https://www.amazon.co.uk/dp/B0DW9JS2QM) [3**Manuka Lab Manuka Honey 525+ MGO 250g New Zealand Certified**Manuka Lab**£25.04**4.6★304 rev](https://www.amazon.co.uk/dp/B086Z42Z9S) [4**Pure Gold - Manuka Honey - 300+ MGO Certified Premium - 250g - New Zealand Ethically Sourced Raw & Unpasteurised - Naturally Made by Bees & Home Traceable - 1 Pack**Pure Gold**£19.98**4.7★1,903 rev](https://www.amazon.co.uk/dp/B07VSVC7Y2) [5**Manuka Lab Manuka Honey 40+ MGO 250g New Zealand Certified**Manuka Lab**£10.04**4.6★777 rev](https://www.amazon.co.uk/dp/B09CHGQG82)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hilltop Honey Manuka Honey MGO 100+ 454g | Monofloral New Zealand Manuka Honey | 100% Pure Natural Honey | Tested Methylglyoxal (MGO) Strength | Rich & Smooth Premium Honey**Hilltop Honey**£13.32**46 rev4mo ago](https://www.amazon.co.uk/dp/B0GS3CSMDL) [**Pure Gold - Manuka Honey - 525+ MGO - 100g - Anti-Inflammatory Properties for Sore Throat Relief - 20 Lozenges - Plain**Pure Gold**£8.51**83 rev9mo ago](https://www.amazon.co.uk/dp/B0FWC8L6SQ) [**MANUKA DOCTOR | MGO 100 Squeezy Manuka Honey Multifloral | 300g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | BPA-Free & Recyclable**Manuka Doctor**£8.50**7,201 rev1y ago](https://www.amazon.co.uk/dp/B0DW9JS2QM) [**Steens Manuka Honey - MGO 400+ - Pure & Raw 100% Certified UMF 13+ Manuka Honey - Bottled and Sealed in New Zealand - 225g**Steens**£14.27**5,926 rev1y ago](https://www.amazon.co.uk/dp/B0D9434X6T) [**MANUKA DOCTOR | MGO 325+ Manuka Honey Monofloral | 250g | 100% Pure New Zealand Honey | Certified RAW | Non-GMO | Independently Lab Tested | Hive to Home Traceable**Manuka Doctor**£19.17**7,201 rev2y ago](https://www.amazon.co.uk/dp/B07LGW72RT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hilltop Honey Manuka Honey MGO 100+ 454g | Monofloral New Zealand Manuka Honey | 100% Pure Natural Honey | Tested Methylglyoxal (MGO) Strength | Rich & Smooth Premium Honey**Hilltop Honey**£13.32**4.5★**▲ 515%**](https://www.amazon.co.uk/dp/B0GS3CSMDL) [**Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon**ActivOn**£13.49**4.5★**▲ 170%**](https://www.amazon.co.uk/dp/B01JGZEP96) [**Manuka Lab Manuka Honey 525+ MGO 250g New Zealand Certified**Manuka Lab**£25.04**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B086Z42Z9S) [**Rowse Authentic Manuka New Zealand Honey 250+ Mgo 225g**Rowse**£12.78**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B0851TR6V3) [**Manuka Doctor 70 MGO Manuka Honey (500 g)**Manuka Doctor**£17.25**4.7★**▲ 84%**](https://www.amazon.co.uk/dp/B07D2Q8SDP)
**~~View all trending →~~**
## **What buyers say about manuka honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Good taste”*
**Quality-Overall**14%
*“the quality of this is clear”*
**Sweetness**11%
*“Very sweet”*
**Value For Money**9%
*“Good price”*
**Flavor**7%
*“Great flavour”*
**Health Benefits-Overall**5%
*“Healthy product”*
**Advertised Vs Actual Product**1%
*“As described and as advertised”*
**Texture/Consistency-Overall**1%
*“Nice texture”*
**Thickness**1%
*“thick course honey”*
**Ingredients-Overall**1%
*“It's also great in salad dressings”*
### **What buyers complain about **
**Value For Money**27%
*“It was expensive”*
**Size-Overall**8%
*“It's a bigger jar, very moreish especially on toast for breakfast and in coffee”*
**Taste-Overall**5%
*“doesn't taste quite the same”*
**Thickness**5%
*“Quite a thick one”*
**Color**4%
*“The colour is much darker than other - much cheaper - honey I have brought”*
**Sweetness**3%
*“Its not sickly sweet like some honey can be”*
**Certifications**2%
*“FAKE NO CERTIFICATE NUMBER AND NOT ON CERTIFIED BRANDS UMF WEBSITE”*
**Quality-Overall**2%
*“Inferior to competitors products”*
**Smell**2%
*“Can't give feedback yet trying it out smells like honey dries somewhat”*
**Allergies**2%
*“Insect bites itchy rashes”*
## **Common questions**
- **Is manuka honey profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the manuka honey niche?**
- 10 brands and 110 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in manuka honey?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for manuka honey peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the manuka honey niche?**
- Listings span £7.99–£42.72; the average listing price is £19.25 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.
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