---
title: "Mandarins — £353K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mandarins"
last_updated: "2026-08-01T21:57:42.009Z"
locale: en
meta:
description: "Niche score 42/100 · £353K/yr market · 610K searches/yr · £1.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £353K/yr market · 610K searches/yr · £1.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mandarins — £353K/yr Amazon UK Niche (2026) - Flapen"
---
# **mandarins**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 13Conversion 100Competition 24Returns 100Price range 0Avg price 5Brand share 0Review moat 48Quality gap 57
**Conversion**
**Incredible****33.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£353K**
£353K/yr · 610K searches
**Review moat**
**Okay****1,725.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£1.72**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.35–£3.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mandarins is a £353K/yr Amazon United Kingdom market (610K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mandarins market data**
- **Units sold / yr**
- **200K–250K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£344K–£430K**
- units × avg price
- **Conversion rate**
- **33.7%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Morrisons69% - by Amazon31%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -23.1% search growth over the last 90 days.
23K18KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/mandarins/trend)
## **Top mandarins search terms**
- **oranges**215K/yr-23.4%35.9% conv. - **orange**124K/yr-3.8%12.2% conv. - **easy peelers**67K/yr-30.4%44.6% conv. - **satsumas**64K/yr-28.7%35.9% conv. - **tangerines**36K/yr-36.7%43.4% conv. - **tangerine**18K/yr-20.6%11.8% conv. - **clementine**32K/yr-60.2%23.4% conv. - **mandarin**10K/yr-6.6%6.2% conv. - **clementines**12K/yr-6.9%33.5% conv. - **satsuma**12K/yr-20.8%22.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mandarins/search-terms)
## **Top mandarins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£35K20%£71K30%£106K40%£141K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)**Morrisons**£1.51**4.5★7,863 rev](https://www.amazon.co.uk/dp/B01IT3KVB2) [2**by Amazon Easy Peelers 600g**by Amazon**£1.21**4.5★4,345 rev](https://www.amazon.co.uk/dp/B086317Q6M) [3**Morrisons Large Oranges Pack of 4**Morrisons**£2.39**4.5★1,924 rev](https://www.amazon.co.uk/dp/B077GZ2TSG) [4**by Amazon Oranges 5 Pack**by Amazon**£1.44**4.5★1,258 rev](https://www.amazon.co.uk/dp/B0862YPVDC) [5**Morrisons Market ST Orange Bumper Pack 710g**Morrisons**£1.50**4.6★2,076 rev](https://www.amazon.co.uk/dp/B077S58B9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Disney Easy Peelers 500g**Morrisons**£1.06**10 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGJJ7FP) [**Morrisons The Greengrocers Sweetclems 1.1kg**Morrisons**£2.14**125 rev1y ago](https://www.amazon.co.uk/dp/B0F99SGLR6) [**by Amazon Easy Peelers 600g**by Amazon**£1.21**4,345 rev4y ago](https://www.amazon.co.uk/dp/B086317Q6M) [**by Amazon Oranges 5 Pack**by Amazon**£1.44**1,258 rev4y ago](https://www.amazon.co.uk/dp/B0862YPVDC) [**by Amazon Extra Large Oranges Pack of 4**by Amazon**£2.14**353 rev4y ago](https://www.amazon.co.uk/dp/B09QMQ1PM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Disney Easy Peelers 500g**Morrisons**£1.06**4.3★**▲ 230%**](https://www.amazon.co.uk/dp/B0GVGJJ7FP) [**Morrisons The Greengrocers Sweetclems 1.1kg**Morrisons**£2.14**4.3★**▲ 30%**](https://www.amazon.co.uk/dp/B0F99SGLR6) [**Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)**Morrisons**£1.51**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B01IT3KVB2) [**by Amazon Oranges 5 Pack**by Amazon**£1.44**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0862YPVDC) [**by Amazon Organic Unwaxed Oranges Pack of 3 Medium**by Amazon**£1.55**4.3★**— 3%**](https://www.amazon.co.uk/dp/B09QMSDCP7)
**~~View all trending →~~**
## **What buyers say about mandarins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Easy peel like that taste nice”*
**Sweetness**27%
*“Juicy and a sweet”*
**Freshness**10%
*“Really fresh”*
**Value For Money**4%
*“Worth its price”*
**Crispiness**4%
*“Juicy treat”*
**Quality-Overall**4%
*“Good quality great price”*
**Ease Of Use**3%
*“Easy to undress them”*
**Size-Overall**2%
*“Great sizes”*
**Nutritional Content**2%
*“Good oranges to eat with vitamens”*
**Flavor**1%
*“Delicious and full of juice”*
### **What buyers complain about **
**Stale/Rotten/Spoiled**14%
*“a bit unhappy with fresh”*
**Moist/Dry**13%
*“Very dry inedible”*
**Quality-Overall**11%
*“Does anyone check them for quality control”*
**Sour**10%
*“Sour and chewy and very hard to peel as ALWAYS”*
**Taste-Overall**10%
*“The are tasteless”*
**Advertised Vs Actual Product**4%
*“Misleading description,not at all seedless,full of large seeds”*
**Size-Overall**3%
*“Too Small”*
**Value For Money**3%
*“worked out expensive by the time they stuck 7.50 delivery on top”*
**Bitter**3%
*“Quite bitter and tasteless”*
**Ingredients-Overall**3%
*“NOT SEEDLESS”*
## **Common questions**
- **Is mandarins profitable to sell on Amazon United Kingdom?**
- The niche generates £353K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the mandarins niche?**
- 2 brands and 6 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mandarins?**
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the mandarins niche?**
- Listings span £0.35–£3.67; the average listing price is £1.72 (sweet spot $15–$100). The average incumbent carries 1,726 reviews — the moat a new listing must climb.
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