---
title: "Mama Noodles Tom Yum — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mama-noodles-tom-yum"
last_updated: "2026-07-31T20:22:25.595Z"
locale: en
meta:
description: "Niche score 47/100 · £51K/yr market · 72K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £51K/yr market · 72K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mama Noodles Tom Yum — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **mama noodles tom yum**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 21Conversion 70Competition 60Returns 100Price range 36Avg price 42Brand share 16Review moat 84Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****316.22**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.07**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£0.74–£23.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£51K**
£51K/yr · 72K searches
According to Flapen's Amazon United Kingdom niche tracking, mama noodles tom yum is a £51K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Nov. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mama noodles tom yum market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£66K–£89K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**5%**
- MAMA72% - Gharana Swaad Ka Khazaana10% - WaNaHong7% - KOKA4% - Saras Flavours of Asia2% - Mama1% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/mama-noodles-tom-yum/trend)
## **Top mama noodles tom yum search terms**
- **mama noodles**48K/yr-1.9%5.8% conv. - **tom yum noodles**10K/yr-8.1%6.3% conv. - **thai noodles**9K/yr-17.0%1.2% conv. - **mama tom yum noodles**3K/yr-18.0%8.3% conv. - **mama noodles tom yum**3K/yr-53.6%8.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mama-noodles-tom-yum/search-terms)
## **Top mama noodles tom yum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mama Tom Yum Shrimp Instant Noodles 60 g Pack of 30**MAMA**£12.63**4.7★2,101 rev](https://www.amazon.co.uk/dp/B0066SRFIU) [2**MAMA Instant Noodles Shrimp Creamy 50 g - Pack of 30**MAMA**£12.49**4.7★465 rev](https://www.amazon.co.uk/dp/B004NHSXL4) [3**Mama Creamy Shrimp Tom Yum Flavour Noodle 90 g**MAMA**£0.74**4.4★996 rev](https://www.amazon.co.uk/dp/B0064BACSE) [4![MAMA Instant Noodles Ramen [Case of 30 | Customised Flavours] by WaNaHong](https://m.media-amazon.com/images/I/61N2lgQTlKL.jpg)**MAMA Instant Noodles Ramen \[Case of 30 | Customised Flavours\] by WaNaHong**WaNaHong**£15.57**4.6★206 rev](https://www.amazon.co.uk/dp/B09RW5XD5N) [5**Mama Instant Noodles Pork Flavour Pack of 30 (30 x 60 g)**MAMA**£13.94**4.6★395 rev](https://www.amazon.co.uk/dp/B01GEAEP32)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nong shim Shin Ramyun Korean Tom Yum Noodles Pack of 5 (123g Each) - Hot & Sour Instant Ramen Soup for Quick Meals & Noodles**EDE Group**£7.38**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FS6CWXGG) [**Mama Creamy Shrimp Tom Yum Noodles 55gm x 30| Indulge in Rich Creamy Thai Flavor | Luxurious Creamy Elegance | Quality Ingredients | Instant Enjoyment | Real Shrimp**Gharana Swaad Ka Khazaana**£14.16**88 rev2y ago](https://www.amazon.co.uk/dp/B0D47L14SK) [**Mama Creamy Shrimp Tom Yum Noodles 55gm x 15 | Indulge in Rich Creamy Thai Flavor | Luxurious Creamy Elegance | Quality Ingredients | Instant Enjoyment | Real Shrimp**Gharana Swaad Ka Khazaana**£7.98**44 rev2y ago](https://www.amazon.co.uk/dp/B0D47LGN57) [**Koka Oriental Style Instant Noodles | Tom-Yum Flavour | Snack or Meal Accompaniment | Ready in 2 Minutes | 85g (Pack of 30)**Saras Flavours of Asia**£18.50**16 rev3y ago](https://www.amazon.co.uk/dp/B0CBND55HP) [![MAMA Instant Noodles Ramen [Case of 30 | Customised Flavours] by WaNaHong](https://m.media-amazon.com/images/I/61N2lgQTlKL.jpg)**MAMA Instant Noodles Ramen \[Case of 30 | Customised Flavours\] by WaNaHong**WaNaHong**£15.57**206 rev4y ago](https://www.amazon.co.uk/dp/B09RW5XD5N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mama Moo Nam Tok Noodles - 30 Packets**MAMA**£19.80**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B0082EG51Y) [**Mama Instant Cup Noodle with Beef Flavor 70 g - TMAMACUPB**MAMA**£0.89**4.2★**▲ 54%**](https://www.amazon.co.uk/dp/B08KYZG5TQ) [**Mama Creamy Shrimp Tom Yum Flavour Noodle 90 g**MAMA**£0.74**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B0064BACSE) [![MAMA Instant Noodles Ramen [Case of 30 | Customised Flavours] by WaNaHong](https://m.media-amazon.com/images/I/61N2lgQTlKL.jpg)**MAMA Instant Noodles Ramen \[Case of 30 | Customised Flavours\] by WaNaHong**WaNaHong**£15.57**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B09RW5XD5N) [**Koka Oriental Style Instant Noodles | Tom-Yum Flavour | Snack or Meal Accompaniment | Ready in 2 Minutes | 85g (Pack of 30)**Saras Flavours of Asia**£18.50**4.8★**▲ 28%**](https://www.amazon.co.uk/dp/B0CBND55HP)
**~~View all trending →~~**
## **What buyers say about mama noodles tom yum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“Tasty treat, with authentic Thai taste”*
**Value For Money**14%
*“Good price”*
**Flavor**12%
*“great flavor as always”*
**Quality-Overall**5%
*“GREAT PRODUCT”*
**Spiciness**4%
*“Nice and spicy”*
**Advertised Vs Actual Product**4%
*“does the job perfectly”*
**Ease Of Use**2%
*“I find these are the easiest”*
**Health Benefits-Overall**2%
*“Love these noodles, they are low in calorie too, good value and easy to prepare”*
**Portability**1%
*“Good to keep in the house or when travelling for an emergency snack or light meal”*
**Smell**1%
*“They smell so good”*
### **What buyers complain about **
**Flavor**19%
*“the flavor of these just isn't the same”*
**Taste-Overall**11%
*“One of the box was very good the chicken bit the pork tasted bad”*
**Spiciness**10%
*“The chilli powder is not as spicy as I like”*
**Value For Money**6%
*“Not what you pay for”*
**Allergies**3%
*“I cant eat them because I have a shellfish allergy”*
**Nutritional Content**3%
*“Terribly unhealthy,”*
**Size-Overall**3%
*“The individual packs were smaller than I thought they would be so I eat two at a time”*
**Powdered/Crumbled**3%
*“are smooshed on arrival”*
**Smell**3%
*“Wife complains that I stink the house out with this one”*
**Texture/Consistency-Overall**3%
*“Not as creamy as the bigger packs”*
## **Common questions**
- **Is mama noodles tom yum profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mama noodles tom yum niche?**
- 11 brands and 48 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in mama noodles tom yum?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Spiciness. The return rate is 0.0%.
- **When does demand for mama noodles tom yum peak?**
- Demand peaks in May–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the mama noodles tom yum niche?**
- Listings span £0.74–£23.16; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.
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