---
title: "Maltesers Bucket — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/maltesers-bucket"
last_updated: "2026-07-31T19:34:27.743Z"
locale: en
meta:
description: "Niche score 45/100 · £55K/yr market · 113K searches/yr · £22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £55K/yr market · 113K searches/yr · £22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maltesers Bucket — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **maltesers bucket**
**Skip it**
Soft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 11Conversion 28Competition 44Returns 100Price range 67Avg price 93Brand share 37Review moat 85Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****298.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.81–£37.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£55K**
£55K/yr · 113K searches
**Growth**
**Bad****-27.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, maltesers bucket is a £55K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maltesers bucket market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£55K–£67K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#741**
- **Page quality**
- **0%**
- **Prime**
- **32%**
- **Sponsored**
- **21%**
- **Out of stock**
- **29.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**12%**
- Maltesers42% - Malteser16% - Mars13% - Sweetie Bouquets6% - BAPOLE6% - shopior4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -27.8% search growth over the last 90 days.
35K25KBlack Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 14.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/maltesers-bucket/trend)
## **Top maltesers bucket search terms**
- **maltesers bucket**68K/yr-47.6%0.7% conv. - **maltesers bulk**11K/yr+107.8%3.5% conv. - **maltesers tub**9K/yr-23.1%0.4% conv. - **maltesers 1kg**6K/yr-44.3%0.9% conv. - **bucket of maltesers**6K/yr-43.4%0.0% conv. - **malteser bucket**3K/yr-26.5%0.0% conv. - **maltesers bucket 5kg**3K/yr-19.9%0.8% conv. - **maltesers bucket 1kg**4K/yr-47.3%0.0% conv. - **tub of maltesers**3K/yr-34.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/maltesers-bucket/search-terms)
## **Top maltesers bucket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£8K20%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maltesers Milk Chocolate Case of 25 Bags**Malteser**£17.01**4.5★89 rev](https://www.amazon.co.uk/dp/B07F69YL1W) [2**Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties**Maltesers**£3.81**4.7★1,813 rev](https://www.amazon.co.uk/dp/B081Y7PM2Y) [3**Maltesers Large Bag 135g**Mars**£7.95**3.6★271 rev](https://www.amazon.co.uk/dp/B004G90TNO) [4**Maltesers - Teasers Chocolate Centrepiece 335g Pack of 6**Maltesers**£32.22**4.4★11 rev](https://www.amazon.co.uk/dp/B0F53YHCYY) [5**Malteasers Chocolate Bouquet Hamper - The Perfect Chocolate Gift**Sweetie Bouquets**£29.88**4.4★70 rev](https://www.amazon.co.uk/dp/B097393GQR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maltesers & Friends Chocolate Large Hamper Gift Box Mars Milkyway Twix Birthday Wedding Party Basket Filler School Office Parties Bulk Xmas Fillers Santa Bundle Festive Chocolate Hamper 207g**SKYTE**£4.37**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GD1V1Z8T) [**Maltesers Chocolate Gift Box & Snack Packs | Milk Chocolates with Honeycomb | Vegetarian Chocolate Treats for Birthdays Xmas & Parties | Fillers Party Bag Sharing Maltesers-Box (8Pack x 100g)**shopior**£24.67**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G1CYPYX4) [**Maltesers Choclate Gift | Milk Chocolate & Honeycomb Crunchy Gift for Birthdays Xmas Parties | Vegetarian Snack Stocking Filler & Party Bag Treats - 7 x 310g (Mint Chocolate)**shopior**£35.31**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFSK4TV) [**Maltesers - Teasers Chocolate Centrepiece 335g Pack of 6**Maltesers**£32.22**11 rev9mo ago](https://www.amazon.co.uk/dp/B0F53YHCYY) [**Chocolate Treat Bundle with Milk chocolate with honeycomb pieces Treat Bar 100g (3 Pack) By Oerich Gift**Oerich**£8.35**4 rev1y ago](https://www.amazon.co.uk/dp/B0FCYWZMNR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maltesers Milk Chocolate & Honeycomb Snack Bag 37g Light & Crispy Chocolate Sweets for On-the-Go Treats Lunchboxes & Afternoon Snacks**Maltesers**£27.85**4.5★**▲ 882%**](https://www.amazon.co.uk/dp/B0794M829Q) [**Maltasers Milk Chocolate Gift Box 310g | Crispy Honeycomb Centre Coated in Smooth Milk Chocolate | Chocolate Gift Box for Sharing Birthdays Christmas Easter Parties & Movie Nights**Bhakti Trading Ltd**£10.85**4.1★**▲ 449%**](https://www.amazon.co.uk/dp/B0FH1XKKMC) [**Chocolate Treat Bundle with Milk chocolate with honeycomb pieces Treat Bar 100g (3 Pack) By Oerich Gift**Oerich**£8.35**5.0★**▲ 416%**](https://www.amazon.co.uk/dp/B0FCYWZMNR) [**Maltesers Chocolate Bulk Gift Box Milk Chocolate & Honeycomb 310g with Light & Crispy Malt Centre Ideal for Gifting Teachers Gifts Movie Night Sharing & Parties**Maltesers**£3.81**4.7★**▲ 211%**](https://www.amazon.co.uk/dp/B081Y7PM2Y) [**Maltesers Teasers Chocolate Bar Bulk Box 24 x 35g**Maltesers**£17.31**4.5★**▲ 138%**](https://www.amazon.co.uk/dp/B00CHHMJ58)
**~~View all trending →~~**
## **What buyers say about maltesers bucket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Delicious treat”*
**Value For Money**31%
*“Fantastic price”*
**Quality-Overall**11%
*“everything was fresh and good quality”*
**Freshness**5%
*“Very fresh and delivered fast”*
**Crispiness**4%
*“Lovely malty, crispy balls covered in chocolate”*
**Gifting Purpose**4%
*“Looks exactly like the pictures great gift, thankyou”*
**Size-Overall**3%
*“Good size box”*
**Sweetness**2%
*“sweets”*
**Weight Light**2%
*“These are a lightweight choccy”*
**Advertised Vs Actual Product**1%
*“Looks exactly like the pictures great gift, thankyou”*
### **What buyers complain about **
**Value For Money**39%
*“Grossly overpriced”*
**Quality-Overall**20%
*“These are cheap low quality”*
**Taste-Overall**8%
*“Taste a little different”*
**Size-Overall**6%
*“Smaller box than expected”*
**Advertised Vs Actual Product**4%
*“Misleading description when I bought them”*
**Ease Of Use**4%
*“It's very difficult not to keep grabbing another handful and another handful”*
**Durability**4%
*“rip off”*
**Stale/Rotten/Spoiled**2%
*“Mostly stale”*
**Hard Feel**2%
*“Do not buy these were stuck together soft”*
**Chunk/Clump/Collection**2%
*“Do not buy these were stuck together soft”*
## **Common questions**
- **Is maltesers bucket profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the maltesers bucket niche?**
- 11 brands and 114 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in maltesers bucket?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for maltesers bucket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 14.6× the quietest.
- **What does it cost to enter the maltesers bucket niche?**
- Listings span £3.81–£37.28; the average listing price is £22.17 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.
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