---
title: "Search terms — malbec - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/malbec/search-terms"
last_updated: "2026-07-31T20:12:42.077Z"
locale: en
meta:
  description: "Niche score 61/100 · £160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — malbec - Flapen"
---

# **malbec**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 15Conversion 84Competition 75Returns 99Price range 73Avg price 59Brand share 74Review moat 93Quality gap 52

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****143.57**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£2.89–£47.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.12**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£160K**

£160K/yr · 130K searches

**Growth**

**Bad****-20.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")