---
title: "Malbec — £160K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/malbec"
last_updated: "2026-07-31T19:19:57.322Z"
locale: en
meta:
description: "Niche score 61/100 · £160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Malbec — £160K/yr Amazon UK Niche (2026) - Flapen"
---
# **malbec**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 15Conversion 84Competition 75Returns 99Price range 73Avg price 59Brand share 74Review moat 93Quality gap 52
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****143.57**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£2.89–£47.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£160K**
£160K/yr · 130K searches
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, malbec is a £160K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **malbec market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£197K–£262K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#420**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**40%**
Top 20: 87%
**Open market**
**33%**
- by Amazon19% - Morrisons15% - Trivento13% - Jam Shed7% - Concha y Toro7% - 19 Crimes6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/malbec/trend)
## **Top malbec search terms**
- **malbec**56K/yr-20.9%9.6% conv. - **malbec red wine**50K/yr-15.8%9.8% conv. - **red wine malbec**12K/yr-31.9%8.5% conv. - **trivento malbec**7K/yr-27.0%4.2% conv. - **malbec wine**5K/yr-26.1%6.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/malbec/search-terms)
## **Top malbec products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£10K9%£14K12%£19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Argentinian Malbec Red Wine 75cl**by Amazon**£6.14**4.3★332 rev](https://www.amazon.co.uk/dp/B0B5X529JR) [2**Trivento Alzar Malbec 75cl**Trivento**£6.50**4.2★84 rev](https://www.amazon.co.uk/dp/B01M0LWE77) [3**Trivento Malbec Red Wine 75cl**Concha y Toro**£9.50**4.4★100 rev](https://www.amazon.co.uk/dp/B07H8NH6PV) [4**MORRISONS Malbec 75CL ABV 10.50%**Morrisons**£5.05**4.2★54 rev](https://www.amazon.co.uk/dp/B0CV7G2NBF) [5**Jam Shed Malbec Red Wine 75cl (alcohol percentage may vary)**Jam Shed**£5.71**4.6★467 rev](https://www.amazon.co.uk/dp/B08KFY4CQV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV**Laithwaites Wine**£13.47**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6ZLMC5) [**Malbec Red Wine Case - 6 x 75cl - Trivento Reserve Argentina Sweet & Velvety - Case of Six Bottles of Red Wines**Bellevue Wines**£47.70**32 rev2y ago](https://www.amazon.co.uk/dp/B0D2LKNVX3) [**19 Crimes Malbec Red Wine**19 Crimes**£6.67**21 rev2y ago](https://www.amazon.co.uk/dp/B0D2J81PHL) [**MORRISONS Malbec 75CL ABV 10.50%**Morrisons**£5.05**54 rev2y ago](https://www.amazon.co.uk/dp/B0CV7G2NBF) [**MORRISONS Malbec 2.25L ABV 10.50%**Morrisons**£15.69**42 rev2y ago](https://www.amazon.co.uk/dp/B0CV7CXKNR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Opi Malbec Red Wine (Single Bottle) Argentina Malbec Grape Medium to Full Bodied 13% ABV**Laithwaites Wine**£13.47**5.0★**▲ 483%**](https://www.amazon.co.uk/dp/B0GS6ZLMC5) [**Casillero Del Diablo Malbec 750ml**Casillero del Diablo**£9.49**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B004ILHGN6) [**MORRISONS Malbec 75CL ABV 10.50%**Morrisons**£5.05**4.2★**▲ 57%**](https://www.amazon.co.uk/dp/B0CV7G2NBF) [**Morrisons The Best Cahors Malbec 75 cl**Morrisons**£8.89**4.3★**▲ 52%**](https://www.amazon.co.uk/dp/B08G2BSLRZ) [**MORRISONS Malbec 2.25L ABV 10.50%**Morrisons**£15.69**4.2★**▲ 39%**](https://www.amazon.co.uk/dp/B0CV7CXKNR)
**~~View all trending →~~**
## **What buyers say about malbec**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Very tasty”*
**Alcohol Flavor**19%
*“its a very palatable drink”*
**Value For Money**17%
*“Good price”*
**Quality-Overall**11%
*“Wonderful wine by wonderful seller”*
**Flavor**8%
*“This one has intense blueberry, plum and blackcurrant flavours, providing a fresh and smooth finish”*
**Color**4%
*“In the glass it has a deep colour”*
**Blend/Ratio**4%
*“Perfect blend very subtle taste”*
**Gifting Purpose**4%
*“Nice gift”*
**Sweetness**4%
*“I love sweet things”*
**Smell**1%
*“deep red in colour with a pleasant aroma”*
### **What buyers complain about **
**Advertised Vs Actual Product**21%
*“Error in description”*
**Alcohol Flavor**14%
*“Its cheap wine”*
**Sweetness**14%
*“Far too sweet”*
**Bitter**14%
*“Harshest wine I have tasted”*
**Dietary Certification**14%
*“THERE IS NO ORGANIC CERTIFICATION ON THIS PRODUCT”*
**Alcohol Content**7%
*“It says t's 14% alcohol”*
**Taste-Overall**7%
*“Not like any Malbec I have ever tasted”*
## **Common questions**
- **Is malbec profitable to sell on Amazon United Kingdom?**
- The niche generates £160K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the malbec niche?**
- 24 brands and 53 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in malbec?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Alcohol Flavor, Sweetness. The return rate is 0.2%.
- **When does demand for malbec peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the malbec niche?**
- Listings span £2.89–£47.70; the average listing price is £13.12 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
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