---
title: "Trend — magic eraser sponge - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/magic-eraser-sponge/trend"
last_updated: "2026-07-31T20:18:03.731Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.3M/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($2.21–$10.29) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.3M/yr market · 1.2M searches/yr. Prices mostly outside the sweet spot ($2.21–$10.29) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — magic eraser sponge - Flapen"
---

# **magic eraser sponge**

**Worth a look**

Shows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($2.21–$10.29) keeps it on the watch list.

Market size 83Growth 21Conversion 100Competition 32Returns 100Price range 0Avg price 15Brand share 55Review moat 25Quality gap 72

**Conversion**

**Incredible****21.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.3M**

£1.3M/yr · 1.2M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,005.89**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.34**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.21–£10.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100