---
title: "Trend — madeira wine - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/madeira-wine/trend"
last_updated: "2026-07-31T20:19:29.439Z"
locale: en
meta:
  description: "Niche score 42/100 · £62K/yr market · 75K searches/yr · £16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £62K/yr market · 75K searches/yr · £16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — madeira wine - Flapen"
---

# **madeira wine**

**Skip it**

Soft demand (-27.9% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 11Conversion 59Competition 28Returns 98Price range 79Avg price 78Brand share 37Review moat 90Quality gap 24

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****207**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£9.46–£37.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£16.11**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£62K**

£62K/yr · 75K searches

**Growth**

**Bad****-27.9%**

90-day search growth — must beat 0% to launch