---
title: "Madeira Wine — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/madeira-wine"
last_updated: "2026-07-31T19:22:54.504Z"
locale: en
meta:
description: "Niche score 42/100 · £62K/yr market · 75K searches/yr · £16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £62K/yr market · 75K searches/yr · £16.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Madeira Wine — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **madeira wine**
**Skip it**
Soft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 11Conversion 59Competition 28Returns 98Price range 79Avg price 78Brand share 37Review moat 90Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****207**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£9.46–£37.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£16.11**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£62K**
£62K/yr · 75K searches
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, madeira wine is a £62K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **madeira wine market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£81K–£97K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**11%**
- Blandys48% - Curatolo Arini14% - VECCHIOFLORIO CORVO8% - Pellegrino Marsala7% - Pellegrino6% - Alfieri6% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/madeira-wine/trend)
## **Top madeira wine search terms**
- **madeira wine**31K/yr-29.9%6.6% conv. - **marsala wine**23K/yr-19.9%4.5% conv. - **marsala**7K/yr-21.9%4.9% conv. - **marsala wine for cooking**5K/yr-42.1%4.8% conv. - **blandys madeira wine**6K/yr-40.5%11.0% conv. - **masala wine**2K/yr-25.6%3.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/madeira-wine/search-terms)
## **Top madeira wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£19K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blandys Duke of Clarence Rich Madeira wine 75cl**Blandys**£10.55**4.7★1,220 rev](https://www.amazon.co.uk/dp/B00439YIDY) [2**Curatolo Arini Fine Non Vintage Marsala Wine 75 cl**Curatolo Arini**£15.75**4.6★284 rev](https://www.amazon.co.uk/dp/B07YSGLP3F) [3**Pellegrino Marsala Superiore Garibaldi Dolce Dessert Wine 75cl**VECCHIOFLORIO CORVO**£11.53**4.7★611 rev](https://www.amazon.co.uk/dp/B07YSH3J8J) [4**Pellegrino Marsala Superiore Dolce 18% 75cl**Pellegrino Marsala**£14.05**4.3★52 rev](https://www.amazon.co.uk/dp/B004TIWAG6) [5**Pellegrino Marsala Garibaldi Dolce 18% 37.5cl**Pellegrino**£9.46**4.7★48 rev](https://www.amazon.co.uk/dp/B005UXOVAC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Florio Marsala Superiore Riserva Secco Non Vintage 75cl**Cantine Florio**£19.42**1 rev2y ago](https://www.amazon.co.uk/dp/B0CL57TCHQ) [**Marsala Superiore Garibaldi Dolce 75cl**Garibaldi**£14.23**9 rev3y ago](https://www.amazon.co.uk/dp/B071K5R813) [**Alfieri Marsala Fine Wine I.P | Product of Italy | 17% VOL**Alfieri**£15.75**9 rev5y ago](https://www.amazon.co.uk/dp/B09K4CW4YT) [**Henriques and Henriques 5 Year Old Finest Full Rich Maderia Wine | 50 cl**Henriques & Henriques**£12.10**16 rev6y ago](https://www.amazon.co.uk/dp/B088VC57ZV) [**Curatolo Arini Fine Non Vintage Marsala Wine 75 cl**Curatolo Arini**£15.75**284 rev6y ago](https://www.amazon.co.uk/dp/B07YSGLP3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Curatolo Arini Fine Non Vintage Marsala Wine 75 cl**Curatolo Arini**£15.75**4.6★**▲ 231%**](https://www.amazon.co.uk/dp/B07YSGLP3F) [**Blandys 10 Year Old Madeira Sercial Verdelho Bual Malmsey Collection Gift Pack Wine 4 x 20cl**Blandys**£37.48**4.7★**▲ 60%**](https://www.amazon.co.uk/dp/B071985QZV) [**Pellegrino Marsala Superiore Garibaldi Dolce Dessert Wine 75cl**VECCHIOFLORIO CORVO**£11.53**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B07YSH3J8J) [**Pellegrino Marsala Superiore Dolce 18% 75cl**Pellegrino Marsala**£14.05**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B004TIWAG6) [**Blandys Duke of Clarence Rich Madeira wine 75cl**Blandys**£10.55**4.7★**— 0%**](https://www.amazon.co.uk/dp/B00439YIDY)
**~~View all trending →~~**
## **What buyers say about madeira wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**30%
*“I like my Marsala sweeter”*
**Taste-Overall**20%
*“The taste is fantastic”*
**Quality-Overall**20%
*“Good items”*
**Value For Money**20%
*“Consistently good product at a very competitive price”*
**Gifting Purpose**10%
*“Great present to give someone”*
### **What buyers complain about **
**Taste-Overall**67%
*“doesnt taste like wine”*
**Flavor**33%
*“No outstanding flavour”*
## **Common questions**
- **Is madeira wine profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 13 tracked products. 90-day search growth is -27.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the madeira wine niche?**
- 9 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in madeira wine?**
- Top complaints mined from reviews: Taste-Overall, Flavor. The return rate is 0.3%.
- **When does demand for madeira wine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the madeira wine niche?**
- Listings span £9.46–£37.48; the average listing price is £16.11 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.
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