---
title: "Mackerel Tinned — £208K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/mackerel-tinned"
last_updated: "2026-07-31T19:21:58.181Z"
locale: en
meta:
description: "Niche score 54/100 · £208K/yr market · 181K searches/yr · £8.69 avg price. Soft demand (-7.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £208K/yr market · 181K searches/yr · £8.69 avg price. Soft demand (-7.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mackerel Tinned — £208K/yr Amazon UK Niche (2026) - Flapen"
---
# **mackerel tinned**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.
Market size 40Growth 21Conversion 96Competition 56Returns 100Price range 53Avg price 24Brand share 47Review moat 84Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****319.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£1.15–£30.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£208K**
£208K/yr · 181K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.69**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mackerel tinned is a £208K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mackerel tinned market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£435K–£521K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **46%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**18%**
- Morrisons49% - Landed Seafoods8% - JOARDER7% - Princes7% - Luroad6% - BZS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -7.9% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/mackerel-tinned/trend)
## **Top mackerel tinned search terms**
- **mackerel**115K/yr-2.1%5.2% conv. - **tinned mackerel**29K/yr-12.7%2.0% conv. - **mackerel in olive oil**11K/yr-11.6%1.1% conv. - **mackerel fillets**19K/yr-40.9%1.7% conv. - **mackeral**4K/yr-8.9%7.1% conv. - **mackrel**2K/yr-11.5%8.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/mackerel-tinned/search-terms)
## **Top mackerel tinned products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£42K30%£63K40%£83K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Market St Mackerel Strips with Mixed Pepper 220g**Morrisons**£4.79**4.4★95 rev](https://www.amazon.co.uk/dp/B0D66VZSNK) [2**Morrisons Mackerel Fillets in Brine 125g**Morrisons**£1.15**4.5★95 rev](https://www.amazon.co.uk/dp/B01AWH8JYO) [3**Market Street Mackerel Fillets 180g**Morrisons**£4.06**4.4★8 rev](https://www.amazon.co.uk/dp/B0FND6M8JY) [4**Morrisons Mackerel Sweet Chilli Sauce 125g**Morrisons**£1.26**4.6★140 rev](https://www.amazon.co.uk/dp/B0BKLGS4CM) [5**Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing 5oz / 4oz / 3oz (3oz - 5pcs)**JOARDER**£11.91**4.6★26 rev](https://www.amazon.co.uk/dp/B0F5D3R5TK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plain Sea Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing -2oz**Generic**£11.04**32 rev4mo ago](https://www.amazon.co.uk/dp/B0GT2GJD44) [**Princes MSC Jack Mackerel in Extra Vigin Olive Oil 125g**Princes**£1.64**1 rev4mo ago](https://www.amazon.co.uk/dp/B0H1JG3DZW) [**Iceland Mackerel Fillets 300g**Iceland**£4.33**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GK79SF9T) [**Ocean Fresh Skinless & Boneless Mackerel Fillets in Sunflower Oil High Protein Canned Fish Ready to Eat Perfect for Salads Sandwiches & Pasta Includes Gifty Goodness Shopping List**Gifty Goodness**£7.43**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FQP77WC2) [**Market Street Mackerel Fillets 180g**Morrisons**£4.06**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FND6M8JY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BZS Mackerel Feathers Sea Fishing Rigs 5 Pack Mixed Colours Ready to Use Multi Hook Setup for Catching Mackerel UK**BZS**£7.35**4.5★**▲ 176%**](https://www.amazon.co.uk/dp/B0B56BYB77) [**Princes MSC Jack Mackerel in Extra Vigin Olive Oil 125g**Princes**£1.64**5.0★**▲ 176%**](https://www.amazon.co.uk/dp/B0H1JG3DZW) [**Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing 5oz / 4oz / 3oz (3oz - 5pcs)**JOARDER**£11.91**4.6★**▲ 166%**](https://www.amazon.co.uk/dp/B0F5D3R5TK) [**Iceland Mackerel Fillets 300g**Iceland**£4.33**0.0★**▲ 159%**](https://www.amazon.co.uk/dp/B0GK79SF9T) [**Plain Sea Fishing Weights Pack Of 5 Mackerel Feather Cod Bass Boat Fishing -2oz**Generic**£11.04**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B0GT2GJD44)
**~~View all trending →~~**
## **What buyers say about mackerel tinned**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Unique taste and good quality”*
**Quality-Overall**13%
*“Great value and good quality tuna”*
**Value For Money**13%
*“Good value for money”*
**Flavor**8%
*“I am absolutely in love with the flavour”*
**Nutritional Content**4%
*“Save your money from overpriced protein shakes”*
**Advertised Vs Actual Product**3%
*“As described”*
**Spiciness**2%
*“I like sauce all over fish so Im gutted”*
**Freshness**2%
*“Arrive on time fresh”*
**Chunk/Clump/Collection**2%
*“The chunks are decent size”*
**Ease Of Use**2%
*“Easy to open”*
### **What buyers complain about **
**Value For Money**24%
*“Very pricey”*
**Taste-Overall**17%
*“Not much in the way of either tomato or tuna taste at all”*
**Oily/Greasy**14%
*“are in Sunflower oil not Olive oil”*
**Salt Content**11%
*“Far to salty”*
**Flavor**8%
*“Again, just the flavour is missing for me”*
**Advertised Vs Actual Product**6%
*“Misadvertising”*
**Size-Overall**3%
*“Smaller than the ones you buy in the supermarkets”*
**Cooking Instructions**3%
*“not canned very well”*
**Smell**3%
*“Tiddles took one smell”*
### **Top return reasons **
**Value For Money**50%
**Size-Overall**25%
**Defective Material/Parts**25%
## **Common questions**
- **Is mackerel tinned profitable to sell on Amazon United Kingdom?**
- The niche generates £208K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the mackerel tinned niche?**
- 14 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in mackerel tinned?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- **When does demand for mackerel tinned peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mackerel tinned niche?**
- Listings span £1.15–£30.56; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.
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