---
title: "Macaroons — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/macaroons"
last_updated: "2026-07-31T19:19:56.299Z"
locale: en
meta:
description: "Niche score 48/100 · £60K/yr market · 91K searches/yr · £10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £60K/yr market · 91K searches/yr · £10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macaroons — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **macaroons**
**Skip it**
Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 14Conversion 70Competition 58Returns 100Price range 46Avg price 36Brand share 23Review moat 82Quality gap 79
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****352.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.17–£26.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£60K**
£60K/yr · 91K searches
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, macaroons is a £60K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macaroons market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£62K–£83K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **32%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**6%**
- Mrs Crimbles63% - Macarons9% - AHG Investment7% - Patisserie Valerie6% - PVL Trade5% - Laurraine3% - Open — no brand owns it (5 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -21.3% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/macaroons/trend)
## **Top macaroons search terms**
- **macaroons**41K/yr-20.5%4.0% conv. - **coconut macaroons**9K/yr-2.2%6.8% conv. - **mrs crimbles**9K/yr-9.5%9.2% conv. - **crimbles**6K/yr-15.9%14.7% conv. - **mrs crimbles gluten free**6K/yr-21.0%8.6% conv. - **macaroon**6K/yr-23.8%2.7% conv. - **macaroons gift box**7K/yr-51.4%2.9% conv. - **macarons gift box**6K/yr-41.3%1.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/macaroons/search-terms)
## **Top macaroons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mrs Crimbles Gluten Free Big Coconut Macaroons 6 Pack**Mrs Crimbles**£1.32**4.4★1,632 rev](https://www.amazon.co.uk/dp/B09J1DHW34) [2**Mrs Crimbles Large Chocolate Macaroons Gluten Free 1 x 6 Pack**Mrs Crimbles**£1.17**4.6★106 rev](https://www.amazon.co.uk/dp/B09J1DTR4B) [3**6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)**Macarons**£7.27**3.9★397 rev](https://www.amazon.co.uk/dp/B00CSMII9I) [4**MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON**AHG Investment**£21.10**4.3★34 rev](https://www.amazon.co.uk/dp/B0CPYNCTZ6) [5**Mrs Crimbles Large Choc Macaroons 225g**Mrs Crimbles**£1.54**4.5★359 rev](https://www.amazon.co.uk/dp/B00E4XEYWO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box**PVL Trade**£6.66**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G4XD57MV) [**Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households**Laurraine**£8.09**10 rev1y ago](https://www.amazon.co.uk/dp/B0F633XB86) [**Patisserie Valerie Macarons Selection Gift Box - 12 Macarons**Patisserie Valerie**£25.67**74 rev1y ago](https://www.amazon.co.uk/dp/B0DNTX2RSD) [**MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON**AHG Investment**£21.10**34 rev2y ago](https://www.amazon.co.uk/dp/B0CPYNCTZ6) [**GUIFIER 30 Pack Kraft Macaron Boxes with Window Small Macaron Containers for 5 to 7 Macarons Bakery Packaging Box Cookie Boxes Pastry Boxes for Gift Giving Truffles Desserts Muffins Cupcake(Black)**GUIFIER**£13.74**53 rev3y ago](https://www.amazon.co.uk/dp/B0C4L8BRNS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GUIFIER 30 Pack Kraft Macaron Boxes with Window Small Macaron Containers for 5 to 7 Macarons Bakery Packaging Box Cookie Boxes Pastry Boxes for Gift Giving Truffles Desserts Muffins Cupcake(Black)**GUIFIER**£13.74**4.3★**▲ 114%**](https://www.amazon.co.uk/dp/B0C4L8BRNS) [**Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box**PVL Trade**£6.66**3.8★**▲ 103%**](https://www.amazon.co.uk/dp/B0G4XD57MV) [**Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households**Laurraine**£8.09**4.3★**▲ 75%**](https://www.amazon.co.uk/dp/B0F633XB86) [**Friars Belgian Milk Chocolate Coconut Macaroons Bite-Sized 285 g**Friars**£9.21**4.1★**▲ 63%**](https://www.amazon.co.uk/dp/B08HV833FQ) [**Mrs Crimbles Bakewell Slices (Gluten Free) 200g**Mrs Crimbles**£1.90**4.4★**▲ 55%**](https://www.amazon.co.uk/dp/B003XQNDUC)
**~~View all trending →~~**
## **What buyers say about macaroons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“Great taste”*
**Nutritional Content**11%
*“Gluten free and tasty”*
**Quality-Overall**7%
*“That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape”*
**Sweetness**6%
*“Tasty sweet treats ideal for a party”*
**Vegan/Organic**6%
*“These are really tasty, especially for a gluten-free and vegan treat”*
**Baking**5%
*“Delicious biscuits and would recommend”*
**Flavor**5%
*“Lovely flavours”*
**Value For Money**3%
*“Good value for money”*
**Advertised Vs Actual Product**2%
*“As the old saying goes If it looks too good to be true, it is”*
**Crispiness**2%
*“Normally really nice had a very crispy base this time though”*
### **What buyers complain about **
**Taste-Overall**11%
*“The macaroons tasted very different from the ones I previously bought at ASDA”*
**Value For Money**10%
*“however, for the cost. theyre expensive”*
**Moist/Dry**9%
*“The coconut wasnt moist at all”*
**Ingredients-Overall**6%
*“Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money”*
**Chunk/Clump/Collection**6%
*“It seemed as if there was only just enough chocolate to hold the mass of coconut bits together”*
**Size-Overall**6%
*“Wouldn't call them big”*
**Sweetness**6%
*“Very coconutty”*
**Storage Temperature**3%
*“Not sure they've been stored correctly”*
**Powdered/Crumbled**3%
*“So I was a bit worried about trying them as they were also a bit squashed”*
**Nutritional Content**3%
*“I am very limited in what I can eat”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**38%
**Assembly/Installation**13%
## **Common questions**
- **Is macaroons profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the macaroons niche?**
- 11 brands and 59 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in macaroons?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
- **What does it cost to enter the macaroons niche?**
- Listings span £1.17–£26.58; the average listing price is £10.33 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.
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