---
title: "Macarons — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/macarons"
last_updated: "2026-07-31T19:19:56.887Z"
locale: en
meta:
description: "Niche score 46/100 · £47K/yr market · 93K searches/yr · £14.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £47K/yr market · 93K searches/yr · £14.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macarons — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **macarons**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 16Conversion 44Competition 25Returns 100Price range 59Avg price 70Brand share 30Review moat 96Quality gap 90
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****74.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.23–£32.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£47K**
£47K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, macarons is a £47K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macarons market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£58K–£72K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **44%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**7%**
- Macarons28% - Morrisons21% - Iceland14% - AHG Investment13% - Patisserie Valerie10% - PVL Trade6% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -17.6% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/macarons/trend)
## **Top macarons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons The Best Macaron Selection 12pk 144g**Morrisons**£3.72**5.0★2 rev](https://www.amazon.co.uk/dp/B0GYP6V469) [2**Iceland Luxury 12 Macarons 132g (Frozen)**Iceland**£3.23**4.6★57 rev](https://www.amazon.co.uk/dp/B0CCPPTNG8) [3**6 x Assorted Flavours Macarons de Pauline 72g (Strawberry Pistachio & Lemon)**Macarons**£7.27**3.9★397 rev](https://www.amazon.co.uk/dp/B00CSMII9I) [4**MACARONS 48 | Authentic French Recipe | 6 Flavors | Pistachio Chocolate Vanilla Raspberry Strawbery Lemon | Made in France | NATURAL 600g by AHG LONDON**AHG Investment**£21.10**4.3★34 rev](https://www.amazon.co.uk/dp/B0CPYNCTZ6) [5**6 x Assorted Flavours Macarons de Pauline 72g (Vanilla Mocha & Chocolate)**Macarons**£7.69**3.4★186 rev](https://www.amazon.co.uk/dp/B00D5SH124)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons**Patisserie Valerie**£26.58**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H41VLZ1Y) [**Morrisons The Best Macaron Selection 12pk 144g**Morrisons**£3.72**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GYP6V469) [**Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)**Patisserie Valerie**£32.01**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GQDDX45R) [**Assorted Biscuits & Cookies Macarons with Almonds and Pistachio Strawberry Chocolate Fillings Gift Box**PVL Trade**£6.66**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G4XD57MV) [**Morrisons The Best Chocolate Macaron Collection 135g**Morrisons**£7.49**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FSDZDTKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Patisserie Valerie Confetti Celebration Macaron Gift Box - 12 Vanilla Macarons**Patisserie Valerie**£26.58**0.0★**▲ 348%**](https://www.amazon.co.uk/dp/B0H41VLZ1Y) [**Morrisons The Best Macaron Selection 12pk 144g**Morrisons**£3.72**5.0★**▲ 343%**](https://www.amazon.co.uk/dp/B0GYP6V469) [**Patisserie Valerie Happy Birthday Mixed Macaron Gift Box (12 Macarons)**Patisserie Valerie**£32.01**4.4★**▲ 108%**](https://www.amazon.co.uk/dp/B0GQDDX45R) [**Laurraine 10 Set Macaron Box (20.5x7.1x5.2cm) - White Cupcake Packaging with View Window | Food True Donut Muffin & Cookie Box | Transparent Gift Box for Hobby Bakers & Households**Laurraine**£8.09**4.3★**▲ 99%**](https://www.amazon.co.uk/dp/B0F633XB86) [**Iceland Luxury 12 Macarons 132g (Frozen)**Iceland**£3.23**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B0CCPPTNG8)
**~~View all trending →~~**
## **What buyers say about macarons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“They are delicious”*
**Quality-Overall**13%
*“That said, the boxes themselves are good quality, made of solid card stock with clear scoring on them so you can theoretically easily fold them into shape”*
**Baking**10%
*“Nice cakes”*
**Flavor**8%
*“Lovely flavours”*
**Value For Money**4%
*“Decent value for money though”*
**Advertised Vs Actual Product**3%
*“The order was exactly what I wanted”*
**Sweetness**2%
*“Tasty sweet treats ideal for a party”*
**Display-Overall**2%
*“The have a cute little plastic display window”*
### **What buyers complain about **
**Moist/Dry**13%
*“These macrons are very dry not what you would expect at these prices very disapointing”*
**Flavor**11%
*“cheapest out there and still has much more filling and flavour compared to its extremely expensive counterparts such as M&S”*
**Ingredients-Overall**11%
*“Absolutely disgusting,cheap ingredients tastes nothing like macarons don't waste your money”*
**Value For Money**7%
*“however, for the cost. theyre expensive”*
**Quality-Overall**6%
*“Not at required quality”*
**Taste-Overall**6%
*“Tasteless dry”*
**Sweetness**6%
*“They're nice,but too sweet”*
**Crispiness**4%
*“therefore quite crumbly”*
**Assembly/Installation**3%
*“I struggled with assembling one at first as there were no instructions provided in the package”*
**Instructions/User Manual/Troubleshooting**3%
*“Good. Slightly Spoiled by Lack of Instructions”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Size-Overall**33%
**Assembly/Installation**17%
## **Common questions**
- **Is macarons profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the macarons niche?**
- 10 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in macarons?**
- Top complaints mined from reviews: Moist/Dry, Flavor, Ingredients-Overall. The return rate is 0.1%.
- **When does demand for macarons peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the macarons niche?**
- Listings span £3.23–£32.01; the average listing price is £14.45 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.
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