---
title: "Trend — macaroni cheese - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/macaroni-cheese/trend"
last_updated: "2026-07-31T21:04:39.514Z"
locale: en
meta:
  description: "Niche score 40/100 · £113K/yr market · 146K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £113K/yr market · 146K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — macaroni cheese - Flapen"
---

# **macaroni cheese**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 19Conversion 89Competition 20Returns 100Price range 34Avg price 21Brand share 13Review moat 37Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,751.62**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£1.03–£22.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£113K**

£113K/yr · 146K searches

**Avg price**

**Bad****£7.39**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-12.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand