---
title: "Macaroni Cheese — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/macaroni-cheese"
last_updated: "2026-07-31T20:15:21.573Z"
locale: en
meta:
description: "Niche score 40/100 · £113K/yr market · 146K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £113K/yr market · 146K searches/yr · £7.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macaroni Cheese — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **macaroni cheese**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 89Competition 20Returns 100Price range 34Avg price 21Brand share 13Review moat 37Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,751.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.03–£22.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£113K**
£113K/yr · 146K searches
**Avg price**
**Bad****£7.39**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, macaroni cheese is a £113K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macaroni cheese market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£111K–£148K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**3%**
- Kraft62% - Morrisons11% - Batchelors9% - Kraft Mac & Cheese7% - Iceland6% - Marshalls3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
5K3KBlack Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/macaroni-cheese/trend)
## **Top macaroni cheese search terms**
- **mac and cheese**66K/yr-6.3%7.0% conv. - **kraft mac and cheese**46K/yr-15.5%10.3% conv. - **mac n cheese**15K/yr-18.5%6.2% conv. - **kraft**8K/yr-17.5%2.0% conv. - **kraft dinner**3K/yr-2.7%6.2% conv. - **mac and cheese kraft**4K/yr-33.9%10.4% conv. - **mac cheese**3K/yr-20.5%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/macaroni-cheese/search-terms)
## **Top macaroni cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kraft Mac & Cheese 7.25 Oz 5 Ct**Kraft**£9.19**4.4★3,496 rev](https://www.amazon.co.uk/dp/B000RLR0JQ) [2**Kraft Macaroni Cheese Smaller Pack 206 g (Pack of 5)**Kraft**£9.40**4.4★1,853 rev](https://www.amazon.co.uk/dp/B0049NGE7W) [3**Kraft Original Macaroni & Cheese Dinner 7.25 Oz (Pack of 15)**Kraft**£22.10**4.6★556 rev](https://www.amazon.co.uk/dp/B07MFZVNNS) [4**Morrisons The Best Macaroni Cheese 400g**Morrisons**£3.69**4.4★14 rev](https://www.amazon.co.uk/dp/B0GRWPH5HL) [5**Batchelors Pasta n Sauce Mac n Cheese Flavour Instant Snack 99 g Packet (Pack of 1)**Batchelors**£1.10**4.5★365 rev](https://www.amazon.co.uk/dp/B07TXYDRZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Macaroni Cheese 400g**Morrisons**£3.69**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWPH5HL) [**Morrisons Macaroni Cheese Serves 2 750g**Morrisons**£4.57**14 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVT8NT) [**Kraft Original Macaroni & Cheese Dinner (2.05 oz Cups 8 Count)**Kraft Mac & Cheese**£19.86**21,265 rev2y ago](https://www.amazon.co.uk/dp/B00WI0T4HU) [**Iceland Mac & Cheese 400g (Frozen)**Iceland**£1.03**20 rev2y ago](https://www.amazon.co.uk/dp/B0CJVKLCV7) [**Cathedral City Mac n Cheese 450g (Frozen)**Iceland**£4.09**54 rev3y ago](https://www.amazon.co.uk/dp/B0CFQVW3DB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons The Best Macaroni Cheese 400g**Morrisons**£3.69**4.4★**▲ 208%**](https://www.amazon.co.uk/dp/B0GRWPH5HL) [**Iceland Mac & Cheese 400g (Frozen)**Iceland**£1.03**4.0★**▲ 109%**](https://www.amazon.co.uk/dp/B0CJVKLCV7) [**Morrisons Macaroni Cheese Serves 2 750g**Morrisons**£4.57**4.1★**▲ 78%**](https://www.amazon.co.uk/dp/B0FCFVT8NT) [**Cathedral City Mac n Cheese 450g (Frozen)**Iceland**£4.09**4.1★**▲ 15%**](https://www.amazon.co.uk/dp/B0CFQVW3DB) [**Kraft Mac & Cheese 7.25 Oz 5 Ct**Kraft**£9.19**4.4★**— 1%**](https://www.amazon.co.uk/dp/B000RLR0JQ)
**~~View all trending →~~**
## **What buyers say about macaroni cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**46%
*“Good taste and fresh”*
**Value For Money**13%
*“Amazing price”*
**Ease Of Use**8%
*“Easy food”*
**Advertised Vs Actual Product**5%
*“As described”*
**Quality-Overall**4%
*“quality”*
**Flavor**4%
*“Minutes to make, tasty, inexpensive and goes with most things”*
**Cooking Instructions**3%
*“Cooks in around 5 minutes”*
**Spiciness**3%
*“I absolutely love it when you add smoked bacon”*
**Sweetness**1%
*“Kinda sweet”*
**Nutritional Content**1%
*“with a salad and protein, a tasty meal”*
### **What buyers complain about **
**Taste-Overall**31%
*“the taste is virtually non-existant”*
**Flavor**8%
*“I wish I could just buy the flavour packets”*
**Ingredients-Overall**8%
*“This Mac and cheese is now filled with chemicals and cheaper ingredients to cut costs”*
**Quality-Overall**6%
*“Garbage”*
**Value For Money**4%
*“expensive”*
**Dilute/Watery**4%
*“the cheesy sauce was too runny almost like water”*
**Powdered/Crumbled**4%
*“nice cheese powder, horrible pasta”*
**Bitter**4%
*“the cheese flavouring tasted bitter”*
**Nutritional Content**3%
*“Its probably not remotely healthy as I add a big old slice of salted butter”*
**Cooking Instructions**3%
*“I hesitated before cooking it”*
## **Common questions**
- **Is macaroni cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the macaroni cheese niche?**
- 7 brands and 65 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in macaroni cheese?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for macaroni cheese peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the macaroni cheese niche?**
- Listings span £1.03–£22.10; the average listing price is £7.39 (sweet spot $15–$100). The average incumbent carries 2,752 reviews — the moat a new listing must climb.
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