---
title: "Macadamia Nuts — £181K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/macadamia-nuts"
last_updated: "2026-07-31T19:20:27.289Z"
locale: en
meta:
description: "Niche score 50/100 · £181K/yr market · 108K searches/yr · £13.80 avg price. Soft demand (-21.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £181K/yr market · 108K searches/yr · £13.80 avg price. Soft demand (-21.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Macadamia Nuts — £181K/yr Amazon UK Niche (2026) - Flapen"
---
# **macadamia nuts**
**Worth a look**
Shows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.
Market size 37Growth 14Conversion 95Competition 24Returns 100Price range 54Avg price 65Brand share 41Review moat 78Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****434.92**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.80**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.94–£26.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£181K**
£181K/yr · 108K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, macadamia nuts is a £181K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macadamia nuts market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£138K–£173K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#368**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**14%**
- by Amazon41% - FeelGood-Sale12% - Wholefood Earth11% - PURIMA11% - Minton & Donello6% - Mundo Feliz5% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/macadamia-nuts/trend)
## **Top macadamia nuts search terms**
- **macadamia nuts**87K/yr-21.9%8.6% conv. - **macadamia**7K/yr-17.4%5.9% conv. - **organic macadamia nuts**5K/yr-6.2%16.6% conv. - **macadamia nuts 1kg**7K/yr-32.7%10.1% conv. - **salted macadamia nuts**3K/yr-9.1%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/macadamia-nuts/search-terms)
## **Top macadamia nuts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£54K40%£72K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Whole Macadamia Nuts 500g Unsalted**by Amazon**£11.75**4.5★2,073 rev](https://www.amazon.co.uk/dp/B082VSYX1C) [2**1kg Macadamia Nuts Halves (Non GMO) Low-GI Good For Snacking Smoothies Baking & Cooking Gluten-Free Keto & Vegan-Friendly Rich in Protein & Vitamins & Fibre**FeelGood-Sale**£20.32**4.6★254 rev](https://www.amazon.co.uk/dp/B09RPSSLMD) [3**Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA**PURIMA**£19.56**4.6★174 rev](https://www.amazon.co.uk/dp/B0D92W17P3) [4**Wholefood Earth Organic Macadamia Nuts 250g Raw | GMO Free | Vegan | High Fibre | Certified Organic**Wholefood Earth**£7.85**4.3★412 rev](https://www.amazon.co.uk/dp/B01L2ITIRY) [5**Minton & Donello - Organic Whole Macadamia Nuts 250g**Minton & Donello**£6.89**4.8★6 rev](https://www.amazon.co.uk/dp/B0GQT9Y58N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Minton & Donello - Organic Whole Macadamia Nuts 250g**Minton & Donello**£6.89**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GQT9Y58N) [**Roasted Salted Macadamia Nuts Premium Whole Macadamias Roasted in Small Batches with Sea Salt | Creamy & Crunchy Snack | Vegetarian Friendly | Multi-Pack 250g**Nuts Pick**£13.24**2 rev11mo ago](https://www.amazon.co.uk/dp/B0FKPK8V8K) [**by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack**by Amazon**£5.80**1,233 rev1y ago](https://www.amazon.co.uk/dp/B0DDQ8K4MF) [**Macadamia Nuts 1kg Broken Macadamias Halves & Pieces Nut Small Large Piece Whole Fresh Natural Raw Bulk Crushed for Snacking Baking Cooking No Irradiation Unsalted (Packaging May Vary) PURIMA**PURIMA**£19.56**174 rev2y ago](https://www.amazon.co.uk/dp/B0D92W17P3) [**Macadamia Nuts Roasted and Lightly Salted - 450G - Freshly Roasted - Naturally Buttery**Arabella Fresh & Delicious**£15.37**38 rev2y ago](https://www.amazon.co.uk/dp/B0D1J115RL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minton & Donello - Organic Whole Macadamia Nuts 250g**Minton & Donello**£6.89**4.8★**▲ 295%**](https://www.amazon.co.uk/dp/B0GQT9Y58N) [**by Amazon - Roasted and Salted Mixed Nuts 500g 1 pack**by Amazon**£5.80**4.6★**▲ 161%**](https://www.amazon.co.uk/dp/B0DDQ8K4MF) [**Roasted Salted Macadamia Nuts Premium Whole Macadamias Roasted in Small Batches with Sea Salt | Creamy & Crunchy Snack | Vegetarian Friendly | Multi-Pack 250g**Nuts Pick**£13.24**5.0★**▲ 82%**](https://www.amazon.co.uk/dp/B0FKPK8V8K) [**Wholefood Earth Organic Macadamia Nuts 250g Raw | GMO Free | Vegan | High Fibre | Certified Organic**Wholefood Earth**£7.85**4.3★**▲ 79%**](https://www.amazon.co.uk/dp/B01L2ITIRY) [**Old India Macadamia Nuts 500g**Old India**£9.77**3.6★**▲ 67%**](https://www.amazon.co.uk/dp/B08P3B2STN)
**~~View all trending →~~**
## **What buyers say about macadamia nuts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“a creamy nutty taste”*
**Value For Money**17%
*“good value for money”*
**Quality-Overall**9%
*“Excellent Product”*
**Advertised Vs Actual Product**7%
*“As described”*
**Crispiness**6%
*“a nice crunch”*
**Freshness**6%
*“fresh”*
**Size-Overall**6%
*“Good size”*
**Health Benefits-Overall**4%
*“Great for snacking”*
**Ingredients-Overall**3%
*“Very good macadamia nuts”*
**Soft Feel**1%
*“Very creamy”*
### **What buyers complain about **
**Taste-Overall**23%
*“Bad taste and stale”*
**Stale/Rotten/Spoiled**20%
*“Now they are stale, brownish colour and worst of all, most of them are totally inedible”*
**Smell**9%
*“made my kitchen smell awful after airing them in a tray for a couple of hours”*
**Flavor**3%
*“Great texture, flavour maybe slightly less good”*
**Quality-Overall**3%
*“Quality has declined massively”*
**Chunk/Clump/Collection**3%
*“not many pieces”*
**Color**3%
*“brownish colour”*
**Size-Overall**3%
*“are very large”*
**Moist/Dry**1%
*“slightly on the dry side”*
## **Common questions**
- **Is macadamia nuts profitable to sell on Amazon United Kingdom?**
- The niche generates £181K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the macadamia nuts niche?**
- 10 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in macadamia nuts?**
- Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Smell. The return rate is 0.1%.
- **When does demand for macadamia nuts peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the macadamia nuts niche?**
- Listings span £4.94–£26.62; the average listing price is £13.80 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.
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