---
title: "Lungo Coffee Pods — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lungo-coffee-pods"
last_updated: "2026-07-31T19:34:27.065Z"
locale: en
meta:
description: "Niche score 49/100 · £79K/yr market · 38K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £79K/yr market · 38K searches/yr · £18.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lungo Coffee Pods — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **lungo coffee pods**
**Skip it**
Soft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 16Conversion 92Competition 54Returns 100Price range 57Avg price 84Brand share 28Review moat 33Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£18.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.62–£31.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,227.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£79K**
£79K/yr · 38K searches
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lungo coffee pods is a £79K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lungo coffee pods market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£56K–£74K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**78**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**7%**
- by Amazon30% - Nespresso26% - L'OR19% - NESCAFÉ8% - REAL COFFEE GREAT TASTE. EVERY DAY5% - illy5% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -18.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/lungo-coffee-pods/trend)
## **Top lungo coffee pods search terms**
- **lungo coffee pods**13K/yr-27.8%9.2% conv. - **nespresso lungo pods**6K/yr+1.6%7.0% conv. - **nespresso pods lungo**4K/yr+6.6%7.1% conv. - **nespresso lungo coffee pods**9K/yr-36.3%6.3% conv. - **lungo**2K/yr-4.6%11.1% conv. - **nespresso coffee pods lungo**4K/yr-40.2%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lungo-coffee-pods/search-terms)
## **Top lungo coffee pods products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£16K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOR Espresso Lungo Profondo Coffee Pods x40 Pack of 1 Total 40 Capsules**L'OR**£9.24**4.7★1,416 rev](https://www.amazon.co.uk/dp/B0CLVNPQ6X) [2**by Amazon Lungo Aluminium Coffee Pods Compatible with Nespresso Medium Roast 100 Count (5 Packs of 20) - Rainforest Alliance Certified**by Amazon**£15.76**4.0★1,579 rev](https://www.amazon.co.uk/dp/B0BH5GR935) [3**Nespresso World Explorations Pack: Envivo Fortissio Linizio Shanghai Buenos Aires Lungo - 50 Capsules**Nespresso**£30.84**4.6★382 rev](https://www.amazon.co.uk/dp/B08TVV6Q87) [4**by Amazon Lungo Plastic Coffee Capsules Nespresso Compatible Medium Roast 100 Count (2 Packs of 50) - Rainforest Alliance Certified**by Amazon**£13.02**4.2★1,111 rev](https://www.amazon.co.uk/dp/B0BKG6YCZ7) [5**NESCAFÉ Dolce Gusto Lungo Coffee Pods 16 Capsules (Pack of 3 Total 48 Capsules 48 Servings)**NESCAFÉ**£13.99**4.6★695 rev](https://www.amazon.co.uk/dp/B07KLFK8JF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)**by Amazon**£10.89**255 rev8mo ago](https://www.amazon.co.uk/dp/B0F9Z41CKB) [**by Amazon Lungo Coffee Plastic Capsules Nespresso Compatible 20 Count Pack of 1- Rainforest Alliance Certified**by Amazon**£2.62**172 rev1y ago](https://www.amazon.co.uk/dp/B0DN6WHJD4) [**by Amazon Lungo Aluminium Coffee Capsules Compatible with Nespresso Medium Roast 20 Count - Rainforest Alliance Certified**by Amazon**£3.98**1,579 rev1y ago](https://www.amazon.co.uk/dp/B0DV9G354Z) [**LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible**L'OR**£10.18**364 rev1y ago](https://www.amazon.co.uk/dp/B0DYKMYGXF) [**STARBUCKS House Blend by Nespresso Medium Roast Coffee Capsules 10 x 10 (100 Capsules)**STARBUCKS**£28.75**585 rev1y ago](https://www.amazon.co.uk/dp/B0D31WDSNK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nespresso Original Coffee Pods - 50 Arpeggio coffee pods Make Espressos Cappuccino and Macchiato at home. A short dark roast intensity 9 coffee. Recyclable Pods**Nespresso**£26.68**4.6★**▲ 238%**](https://www.amazon.co.uk/dp/B0049AH2Z8) [**Nespresso Fortissio Lungo Flavour Coffee 30 Capsules Pods 3 Sleeves Long Expiry**Nespresso**£21.20**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B07577L7H2) [**by Amazon Lungo Dolce Gusto compatible coffee capsules 48 pods (3 packs of 16)**by Amazon**£10.89**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B0F9Z41CKB) [**by Amazon Lungo Plastic Coffee Capsules Nespresso Compatible Medium Roast 100 Count (2 Packs of 50) - Rainforest Alliance Certified**by Amazon**£13.02**4.2★**▲ 93%**](https://www.amazon.co.uk/dp/B0BKG6YCZ7) [**ROSSO CAFFÈ 80 Nespresso Machine Compatible Capsules Reserve Edition Variety Pack 8 Flavours Aluminium Coffee Pods - Made in Italy**ROSSO CAFFÈ**£25.01**4.5★**▲ 80%**](https://www.amazon.co.uk/dp/B09DT9LTS9)
**~~View all trending →~~**
## **What buyers say about lungo coffee pods**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Smooth taste”*
**Value For Money**24%
*“Excellent value for money”*
**Flavor**11%
*“Good flavour”*
**Quality-Overall**9%
*“EXCELLENT PRODUCT”*
**Caffeine Content**8%
*“As nice as caffeinated pods”*
**Advertised Vs Actual Product**2%
*“As described”*
**Blend/Ratio**2%
*“The house blend is our favorite”*
**Soft Feel**2%
*“All really smooth”*
**Gifting Purpose**1%
*“Good present”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**20%
*“Horrible Taste”*
**Quality-Overall**20%
*“over the last few months the quality has dropped”*
**Value For Money**12%
*“Just wish they werent so expensive”*
**Flavor**9%
*“Poor flavour, bland”*
**Strength**6%
*“Too mild for a Strength 6”*
**Bitter**6%
*“bitter and tasteless”*
**Stale/Rotten/Spoiled**3%
*“this recent batch is not good”*
**Ease Of Use**2%
*“wont go through the machine”*
**Durability**2%
*“Routinely Fail”*
**Dilute/Watery**2%
*“Watery”*
### **Top return reasons **
**Compatibility-Overall**100%
## **Common questions**
- **Is lungo coffee pods profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lungo coffee pods niche?**
- 10 brands and 78 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in lungo coffee pods?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for lungo coffee pods peak?**
- Demand peaks in Mar; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the lungo coffee pods niche?**
- Listings span £2.62–£31.56; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 3,227 reviews — the moat a new listing must climb.
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