---
title: "Low Fat Crisps — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/low-fat-crisps"
last_updated: "2026-07-31T19:23:11.939Z"
locale: en
meta:
description: "Niche score 39/100 · £145K/yr market · 200K searches/yr · £4.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £145K/yr market · 200K searches/yr · £4.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Low Fat Crisps — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **low fat crisps**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 22Conversion 98Competition 15Returns 100Price range 0Avg price 12Brand share 0Review moat 66Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****849.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£145K**
£145K/yr · 200K searches
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.24**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.32–£12.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, low fat crisps is a £145K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **low fat crisps market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£170K–£212K**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **18%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Snack a Jacks71% - Walkers10% - Snack Jack9% - Kallo6% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/low-fat-crisps/trend)
## **Top low fat crisps search terms**
- **snack a jacks**157K/yr-6.6%15.9% conv. - **snack a jack**9K/yr+22.1%12.9% conv. - **snack a jacks caramel**11K/yr-22.0%1.3% conv. - **snackajacks**8K/yr+6.3%5.3% conv. - **caramel snack a jacks**6K/yr-17.1%2.6% conv. - **snack a jacks chocolate**6K/yr-9.0%2.4% conv. - **snack jacks**3K/yr-12.0%13.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/low-fat-crisps/search-terms)
## **Top low fat crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£29K30%£43K40%£58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snack A Jacks Salt&Vinegar 5 x 19g**Snack a Jacks**£1.34**4.7★977 rev](https://www.amazon.co.uk/dp/B0973QXPWZ) [2**Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g**Snack a Jacks**£1.32**4.6★585 rev](https://www.amazon.co.uk/dp/B0973SD4RD) [3**Snack a Jacks Sweet Chilli Multipack Rice Cakes Crisps 5 x 19g**Snack a Jacks**£1.46**4.6★937 rev](https://www.amazon.co.uk/dp/B0973Q4ZDF) [4**SAJ Jumbo Choc Chip 180g**Walkers**£2.15**4.5★179 rev](https://www.amazon.co.uk/dp/B0D5M6VNNS) [5**Snack a Jacks Salt and Vinegar Sharing Rice Cakes Crisps 117 g**Snack Jack**£2.09**4.5★210 rev](https://www.amazon.co.uk/dp/B0CP2PSNDN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snacks Bundle with Snacks a Jacks Jumbo Chocolate Chip Rice Cakes 180g (2 Pack)**Generic**£9.99**10 rev6mo ago](https://www.amazon.co.uk/dp/B0GHT626XQ) [**Snacks Bundle with Snack A Jacks Jumbo Caramel Rice Cakes 159g (2 Pack)**Generic**£10.07**14 rev6mo ago](https://www.amazon.co.uk/dp/B0F9B8KKF2) [**SAJ Jumbo Choc Chip 180g**Walkers**£2.15**179 rev2y ago](https://www.amazon.co.uk/dp/B0D5M6VNNS) [**Snack a Jacks Salt and Vinegar Sharing Rice Cakes Crisps 117 g**Snack Jack**£2.09**210 rev2y ago](https://www.amazon.co.uk/dp/B0CP2PSNDN) [**Snack A Jacks Jumbo Sour Cream & Chive Sharing Rice Cake Crisps 117g**Snack a Jacks**£2.11**329 rev4y ago](https://www.amazon.co.uk/dp/B09Z4H5FBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snacks Bundle with Snacks a Jacks Jumbo Chocolate Chip Rice Cakes 180g (2 Pack)**Generic**£9.99**4.0★**▲ 71%**](https://www.amazon.co.uk/dp/B0GHT626XQ) [**Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g**Snack a Jacks**£1.32**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B0973SD4RD) [**Kallo Blueberry & Vanilla Corn & Rice Cakes Wholegrain Low Fat Healthy Snacks for Adults & Children Vegan Friendly Gluten Free No Artificial Flavours or Preservatives Single Pack 1 x 131g**Kallo**£1.56**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B015PR9LPC) [**Snack a Jacks Sweet Chilli Multipack Rice Cakes Crisps 5 x 19g**Snack a Jacks**£1.46**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B0973Q4ZDF) [**Snack A Jacks Salt&Vinegar 5 x 19g**Snack a Jacks**£1.34**4.7★**— 6%**](https://www.amazon.co.uk/dp/B0973QXPWZ)
**~~View all trending →~~**
## **What buyers say about low fat crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Makes a tasty snack”*
**Nutritional Content**11%
*“Healthy snacking”*
**Flavor**10%
*“Great flavour”*
**Health Benefits-Overall**9%
*“healthy snacks”*
**Value For Money**8%
*“good value and came in great condition”*
**Crispiness**6%
*“Crisps”*
**Sweetness**5%
*“Very tasty sweet treat”*
**Baking**3%
*“Loving rice cakes”*
**Freshness**2%
*“Fresh”*
**Sour**2%
*“Sour cream & chives I like them”*
### **What buyers complain about **
**Taste-Overall**34%
*“Artificial taste”*
**Flavor**13%
*“Did not have any real flavour”*
**Smell**4%
*“strong smelling items as well as not being packed securely they too were smashed”*
**Moist/Dry**4%
*“they are dry”*
**Stale/Rotten/Spoiled**4%
*“Stale”*
**Value For Money**4%
*“cheaper because the bags are smaller”*
**Nutritional Content**3%
*“which defeats the object of trying to eat healthy”*
**Sweetness**2%
*“rice so doubtless less sugar”*
**Bitter**2%
*“left a bitter after taste”*
**Crispiness**2%
*“no replacement for crisps”*
## **Common questions**
- **Is low fat crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the low fat crisps niche?**
- 5 brands and 19 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in low fat crisps?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
- **When does demand for low fat crisps peak?**
- Demand peaks in Feb; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the low fat crisps niche?**
- Listings span £1.32–£12.72; the average listing price is £4.24 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.
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