---
title: "Low Fat Cheese — £120K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/low-fat-cheese"
last_updated: "2026-07-31T21:49:03.845Z"
locale: en
meta:
description: "Niche score 53/100 · £120K/yr market · 86K searches/yr · £7.55 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £120K/yr market · 86K searches/yr · £7.55 avg price. Soft demand (-7.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Low Fat Cheese — £120K/yr Amazon UK Niche (2026) - Flapen"
---
# **low fat cheese**
**Worth a look**
Shows low returns (0.0%), but soft demand (-7.4% this quarter) keeps it on the watch list.
Market size 28Growth 21Conversion 99Competition 57Returns 100Price range 51Avg price 21Brand share 32Review moat 86Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****272.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£1.35–£28.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£120K**
£120K/yr · 86K searches
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.55**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, low fat cheese is a £120K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **low fat cheese market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£113K–£151K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **26%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 84%
**Open market**
**11%**
- Eatlean34% - Morrisons27% - Cathedral City17% - Leerdammer4% - Lindahls4% - Philadelphia3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -7.4% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/low-fat-cheese/trend)
## **Top low fat cheese search terms**
- **low fat cheese**31K/yr+4.5%15.2% conv. - **protein cheese**15K/yr+4.1%12.7% conv. - **light cheese**9K/yr-12.1%18.0% conv. - **eat lean cheese**9K/yr-37.1%8.7% conv. - **eatlean**6K/yr-16.4%6.5% conv. - **fat free cheese**6K/yr-8.0%4.2% conv. - **reduced fat cheese**4K/yr-3.7%26.9% conv. - **eatlean cheese**4K/yr-41.8%4.7% conv. - **cheese light**3K/yr-7.9%30.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/low-fat-cheese/search-terms)
## **Top low fat cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£14K16%£19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eatlean Protein Cheese 180 g**Eatlean**£2.45**4.4★158 rev](https://www.amazon.co.uk/dp/B0834YRVPW) [2**Morrisons 50% Lighter Mature Cheese 200g**Morrisons**£2.88**4.5★1,012 rev](https://www.amazon.co.uk/dp/B08667RMXZ) [3**Morrisons 50% Lighter Mature White Cheddar 400g**Morrisons**£3.42**4.2★34 rev](https://www.amazon.co.uk/dp/B0F5XB4BFN) [4**Cathedral City Mature Lighter Cheese 350 g**Cathedral City**£3.39**4.6★818 rev](https://www.amazon.co.uk/dp/B00ISCR992) [5**Eatlean Protein Cheese Snack Bars 24 x 60g | 20g Protein Per Bar Lactose Free Low Fat Low Carb Keto Friendly High Protein Snack**Eatlean**£24.26**3.5★26 rev](https://www.amazon.co.uk/dp/B0DV5R9QZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eatlean Protein Mature Cheese Blocks 5 x 200g (1kg) | Lactose Free High Protein Cheddar Low Fat Low Carb Keto Friendly Vegetarian**Eatlean**£18.82**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCF2TXZ) [**Eatlean Protein Cheese Snack Bars 24 x 60g | 20g Protein Per Bar Lactose Free Low Fat Low Carb Keto Friendly High Protein Snack**Eatlean**£24.26**26 rev10mo ago](https://www.amazon.co.uk/dp/B0DV5R9QZK) [**Morrisons 50% Lighter Mature White Cheddar 400g**Morrisons**£3.42**34 rev1y ago](https://www.amazon.co.uk/dp/B0F5XB4BFN) [**Eatlean Protein Cheese Bites - Original Baked Cheese Crisp Snacks 12g Protein 83 Calories Low Carb & Keto Friendly Vegetarian 20g Bags 12 Pack On-the-Go Gym & Lunchbox Snack**Eatlean**£18.04**64 rev1y ago](https://www.amazon.co.uk/dp/B0FFBSB9W9) [**Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian**Lindahls**£1.95**13 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWXLZ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lindahls Protein Gouda Cheese Slices 125g High Protein Vegetarian**Lindahls**£1.95**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0FCFWXLZ4) [**Eatlean Protein Cheese Bites - Original Baked Cheese Crisp Snacks 12g Protein 83 Calories Low Carb & Keto Friendly Vegetarian 20g Bags 12 Pack On-the-Go Gym & Lunchbox Snack**Eatlean**£18.04**4.1★**▲ 75%**](https://www.amazon.co.uk/dp/B0FFBSB9W9) [**Eatlean Protein Mature Cheese Blocks 5 x 200g (1kg) | Lactose Free High Protein Cheddar Low Fat Low Carb Keto Friendly Vegetarian**Eatlean**£18.82**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0FQCF2TXZ) [**Eatlean Protein Cheese Snack Bars 24 x 60g | 20g Protein Per Bar Lactose Free Low Fat Low Carb Keto Friendly High Protein Snack**Eatlean**£24.26**3.5★**▲ 52%**](https://www.amazon.co.uk/dp/B0DV5R9QZK) [**Cathedral City Mature Lighter Cheese 550g**Utterly Butterly**£5.11**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B00XJAC646)
**~~View all trending →~~**
## **What buyers say about low fat cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Mild and nutty taste excellent quality for the price”*
**Nutritional Content**18%
*“High in protein”*
**Health Benefits-Overall**8%
*“Healthyish”*
**Flavor**7%
*“Great flavour”*
**Quality-Overall**4%
*“Great product”*
**Crispiness**2%
*“since buying these I dont have the urge for crisps anymore”*
**Soft Feel**2%
*“Great soft cheese”*
**Ease Of Use**2%
*“nice easy to use product”*
**Texture/Consistency-Overall**2%
*“texture firmer- a bit like edam”*
**Cooking Instructions**1%
*“Keeps longer than block no need to grate”*
### **What buyers complain about **
**Taste-Overall**17%
*“One of the worst cheese products I have ever tasted”*
**Flavor**12%
*“Lacks flavour of the original too”*
**Stale/Rotten/Spoiled**8%
*“one was moldy”*
**Texture/Consistency-Overall**8%
*“too cheesey”*
**Value For Money**7%
*“But it is a bit expensive”*
**Chunk/Clump/Collection**5%
*“Lumps of cheese”*
**Hard Feel**5%
*“Like rubber”*
**Functionality-Overall**5%
*“Didnt work”*
**Nutritional Content**5%
*“minus the protein content”*
**Storage Temperature**4%
*“hits the spot especially melted in an omelette”*
## **Common questions**
- **Is low fat cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £120K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the low fat cheese niche?**
- 13 brands and 39 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in low fat cheese?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for low fat cheese peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the low fat cheese niche?**
- Listings span £1.35–£28.94; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.
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