---
title: "Low Carb Pasta — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/low-carb-pasta"
last_updated: "2026-07-31T21:05:36.940Z"
locale: en
meta:
description: "Niche score 50/100 · £113K/yr market · 169K searches/yr · £7.87 avg price. Soft demand (-5.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £113K/yr market · 169K searches/yr · £7.87 avg price. Soft demand (-5.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Low Carb Pasta — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **low carb pasta**
**Worth a look**
Shows low returns (0.0%), but soft demand (-5.6% this quarter) keeps it on the watch list.
Market size 27Growth 22Conversion 81Competition 50Returns 100Price range 23Avg price 22Brand share 40Review moat 92Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****159.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£113K**
£113K/yr · 169K searches
**Price range**
**Bad****£2.22–£18.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.87**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, low carb pasta is a £113K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **low carb pasta market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£98K–£118K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**14%**
- Barilla42% - EXPLORE CUISINE14% - mrs. keto11% - Garofalo7% - Rummo6% - Millé: A Supergrain Co.5% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/low-carb-pasta/trend)
## **Top low carb pasta search terms**
- **protein pasta**60K/yr-10.6%9.2% conv. - **keto pasta**33K/yr-13.0%2.7% conv. - **low carb pasta**28K/yr-8.6%2.7% conv. - **edamame pasta**17K/yr+18.3%6.0% conv. - **high protein pasta**16K/yr-7.1%5.9% conv. - **edamame spaghetti**5K/yr+36.4%5.8% conv. - **protein pasta low carb**4K/yr+8.9%7.0% conv. - **barilla protein pasta**4K/yr-16.5%15.6% conv. - **kaizen pasta**3K/yr+4.3%1.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/low-carb-pasta/search-terms)
## **Top low carb pasta products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barilla Fusilli Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.22**4.6★90 rev](https://www.amazon.co.uk/dp/B0FMKF7PPW) [2**Barilla Penne Rigate Protein Plus High-Protein Italian Pasta 400g**Barilla**£2.24**4.7★52 rev](https://www.amazon.co.uk/dp/B0FMKCL6RL) [3**Mrs. Keto Low Carb Slim Pasta | High Protein + High Fibre Keto Fusilli | Made in Italy | 250g**mrs. keto**£8.89**4.8★9 rev](https://www.amazon.co.uk/dp/B0FTZTF2DY) [4**Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms**Millé: A Supergrain Co.**£5.03**4.2★397 rev](https://www.amazon.co.uk/dp/B0C81V9K34) [5**Explore Cuisine Edamame & Mung Bean Fettuccine Delicious Low Carb Plant-based Vegan Pasta High in Protein High in Fibre Gluten Free Easy to Cook**EXPLORE CUISINE**£6.19**4.5★711 rev](https://www.amazon.co.uk/dp/B00OTOCKWO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BeKeto Low-Carb Penne Pasta 250g - 86% Fewer Carbs Than Regular Pasta - High Protein High Fibre - Keto Friendly Gluten Free Vegan**Be Keto**£7.86**5 rev3mo ago](https://www.amazon.co.uk/dp/B0GVG1NXD8) [**Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms**Millé: A Supergrain Co.**£5.03**397 rev4mo ago](https://www.amazon.co.uk/dp/B0C81V9K34) [**Explore Cuisine Organic Edamame & Mung Bean Fettuccine 6 x 200g**EXPLORE CUISINE**£18.83**37 rev5mo ago](https://www.amazon.co.uk/dp/B0BP2RRWL9) [**Explore Cuisine Organic Edamame Spaghetti 6 x 200g**EXPLORE CUISINE**£15.65**29 rev5mo ago](https://www.amazon.co.uk/dp/B07L6LKM2Q) [**Garofalo High Protein Fusilli Pasta Premium Durum Wheat Semolina 19 g Protein & 12 g Fibre per 100 g Italian Made 500 g**Garofalo**£3.48**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GDRDWV9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BeKeto Low-Carb Penne Pasta 250g - 86% Fewer Carbs Than Regular Pasta - High Protein High Fibre - Keto Friendly Gluten Free Vegan**Be Keto**£7.86**3.6★**▲ 197%**](https://www.amazon.co.uk/dp/B0GVG1NXD8) [**Mille High Protein Fusilli Pasta | 21g Protein | 9g Fibre| Gluten Free | Plant based Vegan Pasta | 250gms**Millé: A Supergrain Co.**£5.03**4.2★**▲ 194%**](https://www.amazon.co.uk/dp/B0C81V9K34) [**Explore Cuisine Organic Edamame Spaghetti 6 x 200g**EXPLORE CUISINE**£15.65**4.3★**▲ 154%**](https://www.amazon.co.uk/dp/B07L6LKM2Q) [**Explore Cuisine Organic Edamame & Mung Bean Fettuccine 6 x 200g**EXPLORE CUISINE**£18.83**4.7★**▲ 132%**](https://www.amazon.co.uk/dp/B0BP2RRWL9) [**Mrs. Keto Low Carb Slim Pasta | High Protein + High Fibre Keto Fusilli | Made in Italy | 250g**mrs. keto**£8.89**4.8★**▲ 106%**](https://www.amazon.co.uk/dp/B0FTZTF2DY)
**~~View all trending →~~**
## **What buyers say about low carb pasta**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Absolutely delicious”*
**Nutritional Content**26%
*“This is a nice protein”*
**Quality-Overall**7%
*“Exactly what I expected - same quality as other brands”*
**Texture/Consistency-Overall**6%
*“Authentic texture and taste”*
**Cooking Instructions**6%
*“The cooking process is quick”*
**Flavor**3%
*“it absorbs the flavours perfectly”*
**Value For Money**3%
*“Worth the money”*
**Health Benefits-Overall**1%
*“Healthy and delicious”*
**Spiciness**1%
*“Great spaghetti”*
**Vegan/Organic**1%
*“Being both vegan and gluten-free, its perfect for my husband and me”*
### **What buyers complain about **
**Value For Money**17%
*“Too expensive”*
**Taste-Overall**11%
*“Unfortunately tastes like nothing”*
**Nutritional Content**9%
*“It's not as high in protein as others”*
**Texture/Consistency-Overall**4%
*“The texture is a bit odd”*
**Size-Overall**4%
*“the portion size is smaller”*
**Stale/Rotten/Spoiled**3%
*“It's all slimy and uneatable”*
**Cooking Instructions**2%
*“It cooks al dente”*
**Flavor**2%
*“all taste the same bland no flavors”*
**Advertised Vs Actual Product**2%
*“Misleading at best”*
**Dilute/Watery**2%
*“This last point does mean that whatever sauce you are using tends to get watered down”*
## **Common questions**
- **Is low carb pasta profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 22 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the low carb pasta niche?**
- 12 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in low carb pasta?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Nutritional Content. The return rate is 0.0%.
- **When does demand for low carb pasta peak?**
- Demand peaks in Mar–May; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the low carb pasta niche?**
- Listings span £2.22–£18.85; the average listing price is £7.87 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.
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