---
title: "Reviews — low calorie crisps - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/low-calorie-crisps/reviews"
last_updated: "2026-07-31T22:47:47.075Z"
locale: en
meta:
  description: "Niche score 51/100 · £286K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £286K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — low calorie crisps - Flapen"
---

# **low calorie crisps**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 50Growth 20Conversion 97Competition 64Returns 100Price range 36Avg price 15Brand share 13Review moat 75Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****497.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£286K**

£286K/yr · 353K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.16–£22.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.46**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand