---
title: "Low Calorie Crisps — £286K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/low-calorie-crisps"
last_updated: "2026-07-31T21:49:20.615Z"
locale: en
meta:
description: "Niche score 51/100 · £286K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £286K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Low Calorie Crisps — £286K/yr Amazon UK Niche (2026) - Flapen"
---
# **low calorie crisps**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 50Growth 20Conversion 97Competition 64Returns 100Price range 36Avg price 15Brand share 13Review moat 75Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****497.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£286K**
£286K/yr · 353K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.16–£22.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.46**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, low calorie crisps is a £286K/yr Amazon United Kingdom market (353K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **low calorie crisps market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£273K–£328K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**4%**
- Walkers54% - Popchips22% - Hula Hoops10% - JACOB'S7% - PROPER2% - BBL Bada Business Limited2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -9.3% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/low-calorie-crisps/trend)
## **Top low calorie crisps search terms**
- **hula hoops crisps**83K/yr-22.3%3.8% conv. - **baked crisps**49K/yr-10.3%16.8% conv. - **pop chips**34K/yr-14.4%10.4% conv. - **popchips**34K/yr+5.7%13.6% conv. - **walkers baked**28K/yr-17.2%15.1% conv. - **walkers baked crisps**21K/yr+19.4%9.3% conv. - **low calorie crisps**18K/yr-15.2%3.9% conv. - **low fat crisps**16K/yr-6.5%5.7% conv. - **oven baked crisps**9K/yr+31.2%12.5% conv. - **walkers oven baked crisps**6K/yr+29.5%7.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/low-calorie-crisps/search-terms)
## **Top low calorie crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9K6%£17K9%£26K12%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walkers Oven Baked Variety Pack Crisps 6 x 22g**Walkers**£1.54**4.5★533 rev](https://www.amazon.co.uk/dp/B0B1QMK5JC) [2**Walkers Baked Cheese & Onion Multipack Snacks Crisps 6 x 22g**Walkers**£1.78**4.6★1,328 rev](https://www.amazon.co.uk/dp/B0B1QMVSXB) [3**Walkers Oven Baked Salt and Vinegar Crisps 6 x 22 g**Walkers**£1.57**4.7★281 rev](https://www.amazon.co.uk/dp/B0B1QKCZGV) [4**Walkers Baked Snacks Sea Salt 6 x 22g**Walkers**£1.71**4.5★941 rev](https://www.amazon.co.uk/dp/B0B1QPBS8X) [5**popchips - Sour Cream Popped Potato Chips 17 grams (Pack of 5) - Popped not Fried No Artificial Flavours or Colours Suitable for Vegans**Popchips**£1.66**4.5★736 rev](https://www.amazon.co.uk/dp/B084G7CKJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walkers Oven Baked Crisps Roasted Beef Snacks 150g**Walkers**£1.48**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GKQMFSP7) [**Walkers Oven Baked Crisps Tomato & Basil Snacks 150g**Walkers**£1.40**25 rev5mo ago](https://www.amazon.co.uk/dp/B0GKQDMW18) [**JACOBS Crinklys Prawn Cocktail Flavour Baked Snacks Multipack 30% Less Fat 6 x 23 g (Pack of 1)**JACOB'S**£1.46**81 rev1y ago](https://www.amazon.co.uk/dp/B0F2J9B5SS) [**Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips**Eat Real - Fresh**£1.93**160 rev2y ago](https://www.amazon.co.uk/dp/B0CVNL2L53) [**JACOBS Crinklys Cheese & Onion Baked Snacks Share Bag 150g**JACOB'S**£1.33**225 rev2y ago](https://www.amazon.co.uk/dp/B0CP9CLDML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hula Hoops PUFT - SALTED Multipack 6 x 15g Bags - Deliciously light and crispy puffed hula hoops - Completely free from artificial flavours colours and MSG Suitable for Vegetarians.**Hula Hoops**£1.30**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B00TIQYOEK) [**Snack a Jacks Sour Cream & Chive Multipack Rice Cakes Crisps 5x19g**Snack a Jacks**£1.32**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0973SD4RD) [**Hula Hoops Multipack Crunchy Potato Rings Flavoured Potato Snack Bundle 18 x 24g Bags Variety**Hula Hoops**£4.14**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B07DJ4RR5D) [**Walkers Oven Baked Crisps Roasted Beef Snacks 150g**Walkers**£1.48**3.5★**▲ 88%**](https://www.amazon.co.uk/dp/B0GKQMFSP7) [**Walkers Oven Baked Crisps Tomato & Basil Snacks 150g**Walkers**£1.40**4.3★**▲ 61%**](https://www.amazon.co.uk/dp/B0GKQDMW18)
**~~View all trending →~~**
## **What buyers say about low calorie crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Absolutely delicious”*
**Crispiness**25%
*“Tasty Crisps”*
**Value For Money**14%
*“Cost effective”*
**Flavor**9%
*“Still consistent in texture, taste and quality”*
**Quality-Overall**6%
*“Its well made”*
**Salt Content**3%
*“The salt tasting is good”*
**Health Benefits-Overall**2%
*“low in calories”*
**Advertised Vs Actual Product**2%
*“Item as described”*
**Freshness**1%
*“Really fresh”*
**Nutritional Content**1%
*“Great for pack lunches or if you're dieting”*
### **What buyers complain about **
**Value For Money**13%
*“expensive”*
**Flavor**10%
*“have no flavour”*
**Taste-Overall**10%
*“not very flavoured”*
**Crispiness**9%
*“These are some of the worst crisps I've ever eaten”*
**Size-Overall**6%
*“Packets are small”*
**Salt Content**6%
*“too salty ready salted”*
**Stale/Rotten/Spoiled**3%
*“Meaning the crisps were slightly stale”*
**Quality-Overall**3%
*“Not the best”*
**Smell**3%
*“strong smelling items as well as not being packed securely they too were smashed”*
**Hard Feel**2%
*“They was hard and stale”*
## **Common questions**
- **Is low calorie crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £286K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the low calorie crisps niche?**
- 9 brands and 124 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in low calorie crisps?**
- Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.
- **When does demand for low calorie crisps peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the low calorie crisps niche?**
- Listings span £1.16–£22.62; the average listing price is £5.46 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.
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