---
title: "Lor — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lor"
last_updated: "2026-07-31T19:19:58.707Z"
locale: en
meta:
description: "Niche score 37/100 · £84K/yr market · 673K searches/yr · £22.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £84K/yr market · 673K searches/yr · £22.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lor — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **lor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 27Conversion 7Competition 35Returns 99Price range 82Avg price 94Brand share 0Review moat 62Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£4.88–£68.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,031**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£84K**
£84K/yr · 673K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lor is a £84K/yr Amazon United Kingdom market (673K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lor market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£114K–£136K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 97%
**Open market**
**0%**
- L'OR75% - L'Or Espresso15% - PHILIPS8% - The Lord Of The Rings1%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +1.4% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/lor/trend)
## **Top lor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£13K20%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOR Espresso Lungo Profondo Coffee Pods x40 Pack of 1 Total 40 Capsules**L'OR**£9.24**4.7★1,416 rev](https://www.amazon.co.uk/dp/B0CLVNPQ6X) [2**LOR Espresso Ristretto Coffee Pods x40 Pack of 1 Total 40 Capsules**L'Or Espresso**£8.83**4.7★1,314 rev](https://www.amazon.co.uk/dp/B07C2NJ2BJ) [3**LOR Intense Instant Coffee Refill 125 g**L'OR**£4.88**4.6★907 rev](https://www.amazon.co.uk/dp/B00UHS70BW) [4**LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible**L'OR**£10.01**4.8★558 rev](https://www.amazon.co.uk/dp/B0DYK8911B) [5**LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible**L'OR**£10.18**4.7★364 rev](https://www.amazon.co.uk/dp/B0DYKMYGXF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHILIPS LOR BARISTA Absolu Capsule Coffee Machine 19 Bar System Dual Capsule Recognition Enjoy Over Ice Intensity Boost XXL Capsules Compatible Deep Black (LM9512/60)**PHILIPS**£68.23**930 rev1y ago](https://www.amazon.co.uk/dp/B0F3P2VS8H) [**The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband**The Lord Of The Rings**£20.31**74 rev1y ago](https://www.amazon.co.uk/dp/B0F1BJ7P3Z) [**LOR Espresso Intense Variety Box Coffee Pods x40 Nespresso* Compatible**L'OR**£10.01**558 rev1y ago](https://www.amazon.co.uk/dp/B0DYK8911B) [**LOR Espresso Breakfast Variety Box Coffee Pods x40 Light to Medium Roast Nespresso Compatible**L'OR**£10.18**364 rev1y ago](https://www.amazon.co.uk/dp/B0DYKMYGXF) [**LOR Origins Espresso Coffee Pods Variety Bundle x40 Nespresso* Compatible**L'OR**£10.81**160 rev1y ago](https://www.amazon.co.uk/dp/B0DV5T6MCL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Lord Of The Rings Mens Grey Sleepwear Set | Themed Crew Neck Short Sleeve Graphic Tee & Map Print Bottoms | Fantasy Apparel with Elastic Waistband**The Lord Of The Rings**£20.31**4.7★**▲ 331%**](https://www.amazon.co.uk/dp/B0F1BJ7P3Z) [**PHILIPS LOR BARISTA Absolu Capsule Coffee Machine 19 Bar System Dual Capsule Recognition Enjoy Over Ice Intensity Boost XXL Capsules Compatible Deep Black (LM9512/60)**PHILIPS**£68.23**4.5★**▲ 128%**](https://www.amazon.co.uk/dp/B0F3P2VS8H) [**Philips LOR BARISTA Sublime Coffee Capsule Machine by Philips for Double or Single Capsule Red (LM9012/50)**PHILIPS**£48.65**4.5★**▲ 91%**](https://www.amazon.co.uk/dp/B0B3RQZWR7) [**LOR Intense Instant Coffee Refill 125 g**L'OR**£4.88**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B00UHS70BW) [**LOR Classique Instant Coffee Refill 125G**L'OR**£5.58**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B0D6NMXDJ7)
**~~View all trending →~~**
## **What buyers say about lor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Money well spent”*
**Taste-Overall**17%
*“Delicious coffee”*
**Quality-Overall**13%
*“Good variety”*
**Flavor**12%
*“Pleasant smooth flavour”*
**Caffeine Content**11%
*“bold espresso taste without the caffeine hit”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**2%
*“Great Size and Works Perfectly”*
**Smell**2%
*“Powerful, Efficient, and Smells Amazing”*
**Color**1%
*“Love the colours”*
### **What buyers complain about **
**Durability**9%
*“tends to fail after a year”*
**Quality-Overall**8%
*“Poor quality machine”*
**Taste-Overall**7%
*“Now seems to taste very weak indeed”*
**Flavor**7%
*“So no flavour”*
**Design-Overall**6%
*“the drawing makes no sense”*
**Value For Money**6%
*“Expensive”*
**Bitter**5%
*“Bitter”*
**Leak-Proof**5%
*“a little leaky”*
**Functionality-Overall**4%
*“It stopped working”*
**Strength**4%
*“also feels flimsy”*
### **Top return reasons **
**Functionality-Overall**25%
**Leak-Proof**14%
**Size-Overall**10%
**Product Condition**8%
**Water Resistance**7%
**Heating**4%
**Compatibility-Overall**4%
**Quality-Overall**3%
**Value For Money**3%
**Strength**3%
## **Common questions**
- **Is lor profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 23 tracked products. 90-day search growth is +1.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the lor niche?**
- 4 brands and 147 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lor?**
- Top complaints mined from reviews: Durability, Quality-Overall, Taste-Overall. The return rate is 0.2%.
- **When does demand for lor peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the lor niche?**
- Listings span £4.88–£68.23; the average listing price is £22.74 (sweet spot $15–$100). The average incumbent carries 1,031 reviews — the moat a new listing must climb.
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