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burn",[793,795,797,799],{"reason":715,"pct":794},0.4286,{"reason":743,"pct":796},0.2857,{"reason":722,"pct":798},0.1429,{"reason":800,"pct":798},"Smell",[802,806,811,816,821,826,831,836,841,846],{"term":162,"volume":803,"growthQoq":804,"conversionRate":805},122300,-0.5131,0.1103,{"term":807,"volume":808,"growthQoq":809,"conversionRate":810},"matches extra long",56126,-0.5165,0.1483,{"term":812,"volume":813,"growthQoq":814,"conversionRate":815},"extra long matches",38051,-0.5199,0.1133,{"term":817,"volume":818,"growthQoq":819,"conversionRate":820},"long matches for lighting candles",26716,-0.2857,0.0949,{"term":822,"volume":823,"growthQoq":824,"conversionRate":825},"long matches for wood burners",24149,-0.7521,0.149,{"term":827,"volume":828,"growthQoq":829,"conversionRate":830},"large matches",7832,-0.4465,0.0947,{"term":832,"volume":833,"growthQoq":834,"conversionRate":835},"extra long matches for lighting fire",7624,-0.5322,0.1349,{"term":837,"volume":838,"growthQoq":839,"conversionRate":840},"matches long",5509,-0.5755,0.1166,{"term":842,"volume":843,"growthQoq":844,"conversionRate":845},"long matches for candles",4032,-0.5771,0.0387,{"term":847,"volume":848,"growthQoq":849,"conversionRate":850},"bryant and may extra long matches",2806,-0.474,0.2165,[852,859,864,870,875,881],{"title":853,"href":854,"score":855,"verdict":856,"marketSize":857,"growth90":858},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":860,"href":861,"score":855,"verdict":856,"marketSize":862,"growth90":863},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":865,"href":866,"score":855,"verdict":867,"marketSize":868,"growth90":869},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":871,"href":872,"score":855,"verdict":867,"marketSize":873,"growth90":874},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":876,"href":877,"score":878,"verdict":867,"marketSize":879,"growth90":880},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":882,"href":883,"score":878,"verdict":867,"marketSize":884,"growth90":885},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]