---
title: "Trend — london dry gin - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/london-dry-gin/trend"
last_updated: "2026-07-31T21:07:48.722Z"
locale: en
meta:
  description: "Niche score 47/100 · £163K/yr market · 110K searches/yr · £18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £163K/yr market · 110K searches/yr · £18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — london dry gin - Flapen"
---

# **london dry gin**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 34Growth 22Conversion 80Competition 39Returns 99Price range 88Avg price 83Brand share 37Review moat 25Quality gap 16

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£13.65–£29.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£18.14**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£163K**

£163K/yr · 110K searches

**Review moat**

**Bad****4,647.68**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality