---
title: "London Dry Gin — £163K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/london-dry-gin"
last_updated: "2026-07-31T21:55:03.193Z"
locale: en
meta:
description: "Niche score 47/100 · £163K/yr market · 110K searches/yr · £18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £163K/yr market · 110K searches/yr · £18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "London Dry Gin — £163K/yr Amazon UK Niche (2026) - Flapen"
---
# **london dry gin**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 34Growth 22Conversion 80Competition 39Returns 99Price range 88Avg price 83Brand share 37Review moat 25Quality gap 16
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£13.65–£29.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£18.14**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£163K**
£163K/yr · 110K searches
**Review moat**
**Bad****4,647.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, london dry gin is a £163K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **london dry gin market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£181K–£227K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **37%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**12%**
- Beefeater33% - Sipsmith30% - Gordon's8% - Whitley Neill7% - Tanqueray6% - by Amazon5% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/london-dry-gin/trend)
## **Top london dry gin search terms**
- **beefeater gin**21K/yr+16.5%8.7% conv. - **dry gin**21K/yr-26.0%4.0% conv. - **sipsmith gin**20K/yr+9.3%9.0% conv. - **london dry gin**18K/yr-33.1%5.3% conv. - **london gin**8K/yr+17.0%6.6% conv. - **beefeater**5K/yr+6.0%6.1% conv. - **sipsmith**5K/yr+4.8%7.5% conv. - **greenalls gin**4K/yr-14.8%1.6% conv. - **greenalls gin 1 litre**4K/yr+14.2%3.2% conv. - **plain gin**2K/yr+21.5%3.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/london-dry-gin/search-terms)
## **Top london dry gin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£65K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sipsmith | London Dry | Made in London | Craft | Gin | Smooth | Juniper | Copper Pot Still | Classic | 41.6% ABV | 70cl**Sipsmith**£18.23**4.8★3,012 rev](https://www.amazon.co.uk/dp/B004EAIWMA) [2**Beefeater London Dry Gin 70cl**Beefeater**£14.45**4.8★10,551 rev](https://www.amazon.co.uk/dp/B017P1Q9HE) [3**Whitley Neill Distillers Cut London Dry Gin 1L**Whitley Neill**£17.56**4.8★334 rev](https://www.amazon.co.uk/dp/B0CYCFNWW6) [4**Gordons Special Dry London Gin | 37.5% vol | 1L | Award-Winning | Triple-Distilled London Dry Gin | Clean Juniper-Dominant Taste | Handpicked Gin Botanicals**Gordon's**£16.04**4.8★18,459 rev](https://www.amazon.co.uk/dp/B01HZ6YAUW) [5**Tanqueray London Dry Gin | 41.3% vol | 1L | Award-Winning Premium Spirit | Distilled 4 Times | Made with 4 Gin Botanicals | Enjoy with Ice & Tonic**Tanqueray**£18.05**4.8★6,657 rev](https://www.amazon.co.uk/dp/B005RYHCUU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Whitley Neill Distillers Cut London Dry Gin 1L**Whitley Neill**£17.56**334 rev2y ago](https://www.amazon.co.uk/dp/B0CYCFNWW6) [**J.J Whitley London Dry Gin 1L**J.J. Whitley**£15.30**831 rev3y ago](https://www.amazon.co.uk/dp/B0C5N9L9KW) [**by Amazon London Dry Gin 1L**by Amazon**£14.41**868 rev3y ago](https://www.amazon.co.uk/dp/B0B9S5XB9F) [**Sipsmith | Lemon Drizzle | Made in London | Craft | Gin | Smooth | Juniper | Citrus | Copper Pot Still | 40.4% ABV | 70cl**Sipsmith**£19.11**597 rev6y ago](https://www.amazon.co.uk/dp/B087S5F4XX) [**Beefeater Blood Orange Flavoured Gin 70cl**Beefeater**£14.25**10,551 rev7y ago](https://www.amazon.co.uk/dp/B07NMN2CHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Whitley Neill Distillers Cut London Dry Gin 1L**Whitley Neill**£17.56**4.8★**▲ 129%**](https://www.amazon.co.uk/dp/B0CYCFNWW6) [**Beefeater Blood Orange Flavoured Gin 70cl**Beefeater**£14.25**4.8★**▲ 32%**](https://www.amazon.co.uk/dp/B07NMN2CHF) [**Sipsmith | Lemon Drizzle | Made in London | Craft | Gin | Smooth | Juniper | Citrus | Copper Pot Still | 40.4% ABV | 70cl**Sipsmith**£19.11**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B087S5F4XX) [**Beefeater Pink Strawberry Flavoured Gin 70 cl**Beefeater**£13.95**4.8★**▲ 18%**](https://www.amazon.co.uk/dp/B0763W2SN6) [**Sipsmith - London Dry - Gin 70cl 41.6% ABV**Sipsmith**£19.62**4.7★**— 6%**](https://www.amazon.co.uk/dp/B01BDHHJTI)
**~~View all trending →~~**
## **What buyers say about london dry gin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**42%
*“Very smooth drink”*
**Value For Money**22%
*“Great value for money”*
**Taste-Overall**12%
*“Excellent taste”*
**Quality-Overall**9%
*“Excellent product”*
**Flavor**5%
*“Great flavour”*
**Advertised Vs Actual Product**4%
*“Exactly as ordered”*
**Gifting Purpose**3%
*“Gift”*
**Freshness**1%
*“refreshing and perfect for hot weather and such an elegant bottle”*
**Size-Overall**0%
*“the size of the bottle its a good buy”*
**Ingredients-Overall**0%
*“Flavourful, herbal gin - far better than any of the big brands”*
### **What buyers complain about **
**Value For Money**18%
*“I was sceptical at the price”*
**Alcohol Content**17%
*“I think it's caused by the alcohol”*
**Alcohol Flavor**14%
*“Not a great gin”*
**Taste-Overall**7%
*“Taste is very artificial”*
**Gifting Purpose**5%
*“So no gift to give on the day thank you”*
**Side Effects**5%
*“feel rubbish the next day”*
**Ease Of Use**5%
*“Hard to open”*
**Durability**3%
*“Unfortunately it doesn't last very long”*
**Flavor**2%
*“enough that the loss of flavour is noticeable”*
**Artificial Sweeteners**2%
*“Taste is very artificial”*
## **Common questions**
- **Is london dry gin profitable to sell on Amazon United Kingdom?**
- The niche generates £163K/yr across 19 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the london dry gin niche?**
- 12 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in london dry gin?**
- Top complaints mined from reviews: Value For Money, Alcohol Content, Alcohol Flavor. The return rate is 0.2%.
- **When does demand for london dry gin peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the london dry gin niche?**
- Listings span £13.65–£29.92; the average listing price is £18.14 (sweet spot $15–$100). The average incumbent carries 4,648 reviews — the moat a new listing must climb.
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