---
title: "Lollies — £159K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/lollies"
last_updated: "2026-07-31T22:46:00.828Z"
locale: en
meta:
description: "Niche score 42/100 · £159K/yr market · 196K searches/yr · £10.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £159K/yr market · 196K searches/yr · £10.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lollies — £159K/yr Amazon UK Niche (2026) - Flapen"
---
# **lollies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 30Conversion 79Competition 24Returns 100Price range 53Avg price 35Brand share 0Review moat 43Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£6.25–£25.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,211.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.17**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£159K**
£159K/yr · 196K searches
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lollies is a £159K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lollies market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£127K–£153K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Chupa Chups79% - HARIBO8% - Generic8% - Cheeroo3% - Jaspem2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/lollies/trend)
## **Top lollies search terms**
- **chupa chups lollies**118K/yr+5.6%8.4% conv. - **chupa chups**59K/yr-1.6%4.7% conv. - **lollipops chupa chups**6K/yr+26.4%6.5% conv. - **chupa chup**5K/yr-10.7%3.8% conv. - **chupa chups lollipops**5K/yr-2.5%3.6% conv. - **chupa**3K/yr+26.3%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/lollies/search-terms)
## **Top lollies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£63K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CHUPA CHUPS - The Best Of Chupa Chups Lollipop Box - 4 Classic Flavours - 50 Lollies Display Box**Chupa Chups**£6.99**4.6★6,503 rev](https://www.amazon.co.uk/dp/B0064OFW22) [2**CHUPA CHUPS - The Best of Chupa Chups Lollipop Party Bag - 5 Classic Flavours - 120 Lollies**Chupa Chups**£11.49**4.6★2,691 rev](https://www.amazon.co.uk/dp/B004N9V558) [3**CHUPA CHUPS - The Best Of Chupa Chups Lollipop Tube - 7 Classic Flavours - 100 Lollies**Chupa Chups**£12.16**4.6★6,503 rev](https://www.amazon.co.uk/dp/B00XBULX8O) [4**CHUPA CHUPS - Assorted Lollipop Carousel - 7 Classic Flavours - 200 Lollies**Chupa Chups**£25.03**4.6★6,503 rev](https://www.amazon.co.uk/dp/B07DZT7XCG) [5**Chupa Chups The Best of x100 Lollipops. Assorted Sent At Random.**HARIBO**£11.51**4.5★1,989 rev](https://www.amazon.co.uk/dp/B0059G2SWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ChupaChupss- Lollipops Mini 12pk x 2 - Enjoy A Delightful Burst Of Flavour With These Mini Lollipops - Size: 72g PMP1.25 Haynesdiscounts Ltd**Generic**£6.92**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FZP7PGHZ) [**CHUPA CHUPS x STRANGER THINGS - Exclusive Limited Edition Right Side Up Lollies - 5 Mystery Flavours - 1 Display Box x 50 Lollies**Chupa Chups**£9.49**24 rev10mo ago](https://www.amazon.co.uk/dp/B0FPG5DC4Z) [**ChupaChups- 30 Lollipops Assorted Flavours Share Size Sweets lollies**Generic**£8.67**10 rev1y ago](https://www.amazon.co.uk/dp/B0F7GTD9P4) [**Chupa Chups The Best of Lollipops - 20 Pack (2x10) Iconic Flavours: Strawberry Apple Cola and Strawberry-Cream Lollies | Ideal for Sharing**Jaspem**£6.25**93 rev2y ago](https://www.amazon.co.uk/dp/B0CTHYQVBX) [**Chupa Chups The Best Of Lollipops 3x10 Pack - Assorted Flavours Strawberry Apple Cola Cream - Iconic Lollies Bulk Sweets for Kids Adults Party Sharing - Plus Cheeroo Magnet**Cheeroo**£7.29**32 rev2y ago](https://www.amazon.co.uk/dp/B0CSPRG1ZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ChupaChupss- Lollipops Mini 12pk x 2 - Enjoy A Delightful Burst Of Flavour With These Mini Lollipops - Size: 72g PMP1.25 Haynesdiscounts Ltd**Generic**£6.92**3.6★**▲ 176%**](https://www.amazon.co.uk/dp/B0FZP7PGHZ) [**ChupaChups- 30 Lollipops Assorted Flavours Share Size Sweets lollies**Generic**£8.67**3.9★**▲ 149%**](https://www.amazon.co.uk/dp/B0F7GTD9P4) [**CHUPA CHUPS - The Best Of Chupa Chups Lollipop Box - 4 Classic Flavours - 50 Lollies Display Box**Chupa Chups**£6.99**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B0064OFW22) [**Chupa Chups The Best Of Lollipops 3x10 Pack - Assorted Flavours Strawberry Apple Cola Cream - Iconic Lollies Bulk Sweets for Kids Adults Party Sharing - Plus Cheeroo Magnet**Cheeroo**£7.29**4.4★**▲ 17%**](https://www.amazon.co.uk/dp/B0CSPRG1ZT) [**CHUPA CHUPS - Fruit Lollipop Party Bag - 4 Fruity Flavours - 120 Lollies**Chupa Chups**£12.23**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B0046IUPWK)
**~~View all trending →~~**
## **What buyers say about lollies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good value”*
**Taste-Overall**20%
*“Great taste”*
**Quality-Overall**16%
*“Great price for these top quality lollies”*
**Flavor**13%
*“Lovely flavours”*
**Advertised Vs Actual Product**7%
*“All as advertised”*
**Sweetness**4%
*“Being sugar-free”*
**Ease Of Chewing/Swallowing**3%
*“these are a stop smoking aid for the hand to mouth”*
**Size-Overall**1%
*“Decent sized lollies”*
**Eco Friendliness**1%
*“I appreciate the move toward more eco-friendly materials”*
**Color**0%
*“I really like that theyre made with natural colourings”*
### **What buyers complain about **
**Flavor**31%
*“is advertised to have apple flavour but it doesnt :”*
**Value For Money**14%
*“Very expensive”*
**Ease Of Use**13%
*“So Hard to Open”*
**Advertised Vs Actual Product**12%
*“False advertising”*
**Size-Overall**7%
*“They have definitely got small”*
**Durability**7%
*“dont last as long as they used to”*
**Moist/Dry**1%
*“the moisture from your mouth causes the paper to soften”*
## **Common questions**
- **Is lollies profitable to sell on Amazon United Kingdom?**
- The niche generates £159K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lollies niche?**
- 5 brands and 50 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lollies?**
- Top complaints mined from reviews: Flavor, Value For Money, Ease Of Use. The return rate is 0.1%.
- **When does demand for lollies peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lollies niche?**
- Listings span £6.25–£25.03; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 2,212 reviews — the moat a new listing must climb.
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