---
title: "Liquorice — £859K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/liquorice"
last_updated: "2026-07-31T08:01:47.546Z"
locale: en
meta:
description: "Niche score 60/100 · £859K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £859K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Liquorice — £859K/yr Amazon UK Niche (2026) - Flapen"
---
# **liquorice**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 23Conversion 81Competition 52Returns 100Price range 29Avg price 24Brand share 64Review moat 67Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£859K**
£859K/yr · 1.2M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****804.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£0.97–£20.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.55**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, liquorice is a £859K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquorice market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£855K–£1.1M**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **31%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**67%**
Top 20: 96%
**Top-5 click share**
**54%**
Top 20: 92%
**Open market**
**28%**
- Maynards Bassetts29% - by Amazon11% - Berrymans10% - Strawberry Ledge9% - Taveners7% - Gudz5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/liquorice/trend)
## **Top liquorice search terms**
- **liquorice**521K/yr-9.9%5.8% conv. - **liquorice allsorts**206K/yr+19.6%12.3% conv. - **licorice**93K/yr+15.5%4.8% conv. - **liquorice sweets**97K/yr-7.9%3.3% conv. - **licorice sweet**95K/yr-27.2%4.8% conv. - **bassetts liquorice allsorts**28K/yr+7.5%10.9% conv. - **liquorice allsorts bassetts**25K/yr+16.7%13.8% conv. - **liquorice gift set**30K/yr-23.6%3.5% conv. - **maynards liquorice allsorts**12K/yr+15.2%12.8% conv. - **liquorice gift box**12K/yr+69.2%3.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/liquorice/search-terms)
## **Top liquorice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£86K20%£172K30%£258K40%£343K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maynards Bassetts Allsorts Liquorice Sweets Gift Box 350 g (Pack of 1)**Maynards Bassetts**£2.33**4.6★640 rev](https://www.amazon.co.uk/dp/B0C7DHVFRN) [2**by Amazon Liquorice 250g**by Amazon**£1.15**4.4★331 rev](https://www.amazon.co.uk/dp/B0FFN6CGV3) [3**Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags**Strawberry Ledge**£9.95**4.5★174 rev](https://www.amazon.co.uk/dp/B0DWYRQT5T) [4**Original Liquorice Allsorts Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£10.26**4.2★1,109 rev](https://www.amazon.co.uk/dp/B07RYQNV6L) [5**RJs Soft Eating Licorice 300g**Gudz**£2.99**4.5★335 rev](https://www.amazon.co.uk/dp/B086SZR6FF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)**Maynards Bassetts**£1.10**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GN5MVXJD) [**by Amazon Liquorice 250g**by Amazon**£1.15**331 rev8mo ago](https://www.amazon.co.uk/dp/B0FFN6CGV3) [**Liquorice Sweets Gift Box | Liquorice Torpedoes Pontefract Cakes Aniseed Balls Jelly Spogs Cream Rock Licorice & Aniseed Sweets Toffees & Bar | Pick n Mix Bags**Strawberry Ledge**£9.95**174 rev1y ago](https://www.amazon.co.uk/dp/B0DWYRQT5T) [**Flyers Giant Liquorice Sticks Carton - 40 Assorted Flavours | Classic British Sweets | Bulk Confectionery for Events & Sharing**STOCKLEY'S SINCE 1918**£8.84**371 rev1y ago](https://www.amazon.co.uk/dp/B0DCZP7PW2) [**Sweetie Tooth Premium Liquorice Allsorts 1kg Hamper Gift Box - Liquorice Allsorts Sweets for Birthday Easter Thank You Fathers Day Congratulations Christmas Valentines**Sweetie Tooth**£13.87**153 rev2y ago](https://www.amazon.co.uk/dp/B0D1YHHRQ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maynards Bassetts Liquorice Allsorts Sweets 130 g (Pack of 1)**Maynards Bassetts**£1.10**2.6★**▲ 402%**](https://www.amazon.co.uk/dp/B0GN5MVXJD) [**Maynards Bassetts Liquorice Allsorts 350 g (Pack of 6)**--**£2.74**4.6★**▲ 148%**](https://www.amazon.co.uk/dp/B0BQNB6LNL) [**Maynards Bassetts Liquorice Allsorts Authentic Mix Sharing or Gifting Pack 350 g (Pack of 6)**Maynards Bassetts**£13.93**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B0CKLTNRDR) [**by Amazon Liquorice 250g**by Amazon**£1.15**4.4★**▲ 69%**](https://www.amazon.co.uk/dp/B0FFN6CGV3) [**RJs Soft Eating Licorice 300g**Gudz**£2.99**4.5★**▲ 61%**](https://www.amazon.co.uk/dp/B086SZR6FF)
**~~View all trending →~~**
## **What buyers say about liquorice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Delicious as usual”*
**Value For Money**16%
*“Great value”*
**Quality-Overall**9%
*“Good quality arrived on tome”*
**Sweetness**9%
*“Lovely sweets”*
**Flavor**4%
*“Great flavour”*
**Gifting Purpose**4%
*“Attractive Gift”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Chewing/Swallowing**2%
*“Nice and chewy”*
**Alcohol Flavor**2%
*“The best G/F Liquorice I've found so far”*
**Soft Feel**2%
*“softened up in the room, ok now,”*
### **What buyers complain about **
**Taste-Overall**20%
*“Chemical taste”*
**Hard Feel**17%
*“hard when eated werent very nice”*
**Moist/Dry**8%
*“also slighty dry”*
**Value For Money**7%
*“Expensive”*
**Quality-Overall**6%
*“Not very good quality”*
**Stale/Rotten/Spoiled**5%
*“Rock hard tasted old”*
**Sweetness**4%
*“Not as overly sweet as others”*
**Size-Overall**4%
*“Jar is small”*
**Advertised Vs Actual Product**3%
*“Not as expected”*
**Ease Of Chewing/Swallowing**3%
*“Chewy”*
## **Common questions**
- **Is liquorice profitable to sell on Amazon United Kingdom?**
- The niche generates £859K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the liquorice niche?**
- 19 brands and 114 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in liquorice?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Moist/Dry. The return rate is 0.0%.
- **When does demand for liquorice peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the liquorice niche?**
- Listings span £0.97–£20.67; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 804 reviews — the moat a new listing must climb.
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